What is Inbound Marketing?
Inbound marketing (wikipedia) is a term that can mean different things to different people. At HubSpot, we've created the inbound marketing methodology, which is what inbound marketing means to us. For the last year or two, I've explained it in 5 steps.
Attract trafficConvert visitors into leadsConvert leads into salesRetain, upsell and cross-sell to existing customers.Analyze each activity for continuous improvement.
And here's the current official explanation of the inbound marketing methodology: