Starting today, Ford will be rolling out the Ford Developer Program which will let developers anywhere specialize their apps for use with Ford's Sync functionality using Ford AppLink.
Apps, Apps, and Apps. Will there be an App Marketplace for the car?
Let's think about it. For a marketplace to be successful you need a combination of suppliers + consumers + focused content.
If this goes into all Ford cars then you certainly have a huge potential consumer base; and it looks like Ford is opening this up to developers (suppliers and content providers), so it could be very good, with many potential Apps which would specialize in improving the vehicle experience.
The key to me is finding content and suppliers that really do this, rather than just taking the mobile Apps and porting them to the Ford App world (why not just connect my phone via bluetooth, etc).
That said, there are ton of exciting Apps ideas that could do amazing things for the in-vehicle experience.
(Could also create some great liability cases :-) For example, an App distracts the driver, who's fault?)