Lean has given enterprises, which have already shaved back on costs, a new language for motivating people to get creative on limited resources.
Are you defining a new market? or are you improving an existing one? This is such a fundamental question but it is one that is often passed over or incorrectly answered. The answer to this question changes almost every aspect of your business strategy.
This article is not only is a good reminder of why Lean and Agile can work so well, the image/table captures the difference between sustaining innovation and disruptive innovation.