Are you up against competition that has deep pockets and can outspend you in traditional advertising methods? Click here to find out how you can bring traffic and leads for next to nothing...
Define | Deploy.
Often people think that "social" marketing is easy. It's not, Inbound marketing is just as hard as enterprise/direct sales.
What is very important is to understand the type of business/product you have and to choose the right approach, usually it means focusing on building a inbound marketing team or a direct sales team.
Understand your product, understand your metrics. Are you targeting people who will pay big $$ for your product? (then more likely you want direct sales), or are you aiming at consumers or a specific target group and are instead focusing on large numbers of users (more likely you then want inbound marketing). It's not this simple but going through a process to understand the best approach is essential. This is a good article to understand more of what is involved with inbound marketing.