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4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
Follow on twitter @4Dpipeline - Insights in product strategy and emerging technology for Mobile, 3D, VR, Augmented Reality, Visualization, CAD, PLM, AEC, BIM, and downstream 3D. 4D Pipeline - We Help You Make Digital Experiences Customers Love.
Curated by Jed Fisher
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RECONSIDER and (only) make a dent in the universe

RECONSIDER and (only) make a dent in the universe | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

In the abstract, economic sense, a 30% chance of making $3M is as good as a 3% chance of making $30M is as good as a 0.3% chance at making $300M. But in the concrete sense, you generally have to make your pick: Which coupon is the one for you?

Jed Fisher's insight:

(Thanks to Kamil for the link). Interesting article. Very Zeitgeist. Everyone today seems to want to be a unicorn. I'm not saying dont be but be smart and strategic about it.

It's interesting, almost a 100% of businesses that i help from a strategy point of view i can pinpoint a strong and clear financial improvement to their business. Often this will result in millions of dollars increases in revenue. Making $XM more is not to be sneezed at, making $XXM is definitely not. However *requiring* to make $XXXM or $XB more is not such a simple or common outcome! Many business are never going to make so much. This is not a bad thing at all but so many folks i speak with only want to do it if they will be the next unicorn.... Share really when there are plenty of good, actually great businesses out there that are not unicorns.   

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4D Pipeline is a software product design and strategy firm, we help companies Define, Design, Develop, and Deploy incredibly successful products and apps which customers love. Ping me to find out how we can help you improve your bottom line and growth opportunities  Jed(at)4Dpipeline(dot)com
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Startup Professionals Musings: How Do You Select A Revenue Model For Your Startup?

Startup Professionals Musings: How Do You Select A Revenue Model For Your Startup? | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.

The revenue model you select is basically the implementation of your business strategy, and the key to attaining your financial objectives.

Jed Fisher's insight:

Good article. I speak to dozens of startups and still find that so often the weakest point of the business is the business model and/or revenue model. Technology doesnt sell itself, even a technology that solves a problem doesnt sell itself. Your business models and your route to market needs to be just as innovative as your solution (if not even more so!). The revenue model is a small piece of this but still - it helps to understand options which this article provides.

It's missing a few such as:

- Commerce - sell something to your users, keep some or all of the proceeds;
- Peer to Peer - connect people together in a network, take a small piece of the activity that ensues;
- Data - sell the data your service generates;
- Gaming - Gaming is not a revenue model, but can presents some unique opportunities for monetization.

- And of course there are various multisided platform pricing structures to be aware of. 

One more thing, just to be explicit - a revenue model is NOT a business model :-)

One must align everything with your customers needs/wants, not just the product/tech but the business model, goto market strategy, channel, and even the revenue model. The better aligned, the more likely to work.

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Every week at 4D Pipeline we help small companies and big companies grow faster - come talk with me to see how we can help your business do better. Don't hope - be as predicatable as possible.

Contact me: jed (at) 4Dpipeline (dot) com

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Here's what we look for in cloud software startups

High search volume, virality, and an economic moat are just some of the factors that help Point Nine Capital's investors decide if a cloud-software startup is worth funding.
Jed Fisher's insight:

Nice article by Christoph Janz at PNC. 

I would like to argue that almost any business (cloud or not) should have "virality". Virality is one of these overused words which does not mean much, Christoph does a nice job of explaining two forms - sharing and publishing.

Another one is the economic moat, find a way to have lockin, ideally for the right reasons (vs sabotaging the user so that they are forced to you product).

Good read.

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How Do You Want to Spend Your Next 4 Years of Your Life?

How Do You Want to Spend Your Next 4 Years of Your Life? | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
As our Lean LaunchPad for Life Sciences class winds down, a good number of the 26 teams are trying to figure out whether they should go forward to turn their class project into a business. Given th...
Jed Fisher's insight:

At 4D Pipeline we help businesses work out a brilliant plan, a tighter value proposition, clearer targeting, clear market data, great goto market, a solution to have your product spread, and then a way to monetize it all. 

However, Blank reminds us there is another very important question that must be asked - is this what you want to spend the next 4+ years of your life doing?! And is this the type of business you want to build?

Seriously - if you are in a startup - this is compulsory viewing.

Steve asks one final very important question, i.e. if you didn’t make any money after 4 years, would you have any regrets?

Life is short! Work on something you enjoy.

Brilliant Blank. 

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How to Save Top Corporations from Themselves

“The ‘Jack Welch rules’ no longer work.”


“Everything we knew about corporate innovation has been disrupted,” he added. “The challenge of innovation in the 21st Century has a whole set of issues that the old business school books or even the current ones don’t even begin to describe.”


“Companies dealing with continuous disruption need continuous innovation. Not innovation by exception, but innovation by design.”

Jed Fisher's insight:

Steve Blank the master - sharing his thoughts on why big companies fail at acting like start-ups.

At 4D Pipeline we work with startups and big companies (and everything in between). When we work with startups we are often helping most by allowing them to #domore and by bringing seasoned experience and a process to find their most successful path as efficiently as possible. When we work with Fortune 100's we are often helping them #gofaster, #innovate, and #focus. We bring them a process to innovate by design. 

Talk to me to find out more.

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Expectations vs. Reality: 8 Lessons From The First Year As CEO

8 lessons learned from an entrepreneur's first year as a CEO.
Jed Fisher's insight:

Excellent article.

1. Identifying customer needs is only a fraction of the product-market-fit battle.

2. Nobody gives a sh't about what you are doing (at least at first).

3. Early evangelists are worth twice-- no, make that 3x-- their weight in gold.

4. Some people are just not that into you.

5. A full sales funnel cures all ills.

6. Don't sell the product-- sell what users can do with the product.

6. “Thought leaders” are like supermodels—great if you can land one, but…

7. Building product is waaay more fun than expected.

8. People will surprise you in awesome ways.

(two 6's)

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How much to raise using Crunchbase data

How much to raise using Crunchbase data | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Raise enough to hit the next milestones to raise the next round plus a healthy buffer.
Jed Fisher's insight:

New Year Blog Catchup - how much $ to raise!

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Startup Metrics, a love story. All slides of an 6h Lean Analytics w...

Everything you need to know about Startup Product Metrics. This is a slideshare exclusive. The full 8hour workshop deck. #iCatapult Workshop - 2013-08-12 Lin
Jed Fisher's insight:

So many startups and new product offerings go wrong when it comes to watching metrics. You finally get your product out the door, you have done everything as well as possible, but then you fail on the Deploy, i.e. learning and watching metrics to see how your product is doing.
If you product is not working, why? is it wrong market fit or not reach your market? is it conversion, or the product not keeping them. Your metrics are your best friend, measure everything, see what works and what does not. Look in the mirror and no matter what you see do something about it.
This article is a nice overview of some of the basics and key concepts.  

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