In the abstract, economic sense, a 30% chance of making $3M is as good as a 3% chance of making $30M is as good as a 0.3% chance at making $300M. But in the concrete sense, you generally have to make your pick: Which coupon is the one for you?
(Thanks to Kamil for the link). Interesting article. Very Zeitgeist. Everyone today seems to want to be a unicorn. I'm not saying dont be but be smart and strategic about it.
It's interesting, almost a 100% of businesses that i help from a strategy point of view i can pinpoint a strong and clear financial improvement to their business. Often this will result in millions of dollars increases in revenue. Making $XM more is not to be sneezed at, making $XXM is definitely not. However *requiring* to make $XXXM or $XB more is not such a simple or common outcome! Many business are never going to make so much. This is not a bad thing at all but so many folks i speak with only want to do it if they will be the next unicorn.... Share really when there are plenty of good, actually great businesses out there that are not unicorns.