4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD.
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4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD.
Follow on twitter @4Dpipeline - Insights in product strategy and emerging technology for Mobile, 3D, VR, Augmented Reality, Visualization, CAD, PLM, AEC, BIM, and downstream 3D. 4D Pipeline - We Help You Make Digital Experiences Customers Love.
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Unity - Unite 2013 - Keynote

Unity - Unite 2013 - Keynote | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Jed Fisher's insight:

Another nice keynote by David Helgason and the Unity team. The number of games being made with Unity continue to expand. Very impressive stats on their viewer distribution. And some nice new features coming including 2D UI/game support.

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How to make your beta succesful

How to make your beta succesful | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Having external folks engaging with a product for the first time certainly is one of the best and scariest moments in a startup's life. The beta phase is a huge opportunity, as you are finally work...
Jed Fisher's insight:
Apologies for the long loud silence, I've been traveling on a customer tour across Germany, Switzerland, and the UK. Next week I'll be at Siggraph in the US so expect a lot of great updates!
This is a solid article by a Berlin based VC, it's a good list of things to keep in mind for your successful beta.The only big point I that could do with a bigger mention is around targeting. So many folks put it out their software with the hope that "if i build it they will come". They don't. Your targeting and your value statement brings them.
Before building your product to beta, test your value statement! Don't just ask if people like it, ask them would they buy it, if they say yes, then get them to put money towards the development - it's hard but when they do it you KNOW you are building something they desperately want.For <customer segment>Who need <value prop>
The author mentions some good mistakes to avoid. Without doubt the absolute hardest thing to do with any product launch is not to have "Confirmation bias: only focusing on data that supports your thinking, hearing what you want to hear". 
No one likes to hear their shit stinks :-) but for all of us it does.
Listen, learn, improve.
Remember the 4 easy steps - to how to be good at anything
1.Do it
2.Get feedback on how you suck
3.Study how to improve at where you suck
4.Repeat
Happy Beta Testing! 
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