At Macworld 2001, Steve Jobs famously introduced the "digital hub" strategy for the Mac, making it the device where all of the single-purpose gadgets for..
From startups to Apple/Google/Microsoft, everyone i wanting to own cloud.. Cloud promises to do almost everything but people dont understand Clouds. They do however understand the phone and the concept of it being a digital hub. Behind the scenes it's still a lot of Cloud but the point is - when communicating out focus on the front door, not the backend. Focus on what it does, not how it does it.