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4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
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Now you can test drive a Lexus RC F with the Oculus Rift

Now you can test drive a Lexus RC F with the Oculus Rift | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Lexus has built a virtual reality RC F using the car's actual steering column, foot pedals and an Oculus Rift DK2 headset. It calls the setup the Lexus RC F Rift, naturally, and it'll be at select auto shows across the nation for the next several months. The player can race the car around a virtual track. At the very least, it's a novel way to get a feel for the car's interior, and a good look at how companies outside of the gaming industry may use virtual reality technology in the future.

Jed Fisher's insight:

Interesting article to follow the Unity/Oculus partnership also the earlier blog entry showing Ford's VR center. Excellent example of how a tool like Unity/Oculus can benefit a company like Lexus. 

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GraphicSpeak » The coolest booth at Siggraph

GraphicSpeak » The coolest booth at Siggraph | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Oculus is showing off the next version of its Rift virtual reality gaming goggles by appointment only. In a back corner of the exhibition hall at this year’s Siggraph conference in Anaheim sits a 10×10 white box with a door, a temporary private office used at trade shows. To knock on the flimsy aluminum door causes the entire booth to rattle. “I was told to ask for Joe,” I said when someone opened the door. “This must be what entering a speakeasy during Prohibition was like,” I thought to myself. 

Jed Fisher's insight:

Randall said this well :) 

Occulus's were all over the Siggraph floor and it was great to see them on ESRI and WorldViz stands. 

I was wondering where are the Occulus guys, well... here they were :-)

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JauntVR - Meet the Crazy Camera That Can Make Movies for the Oculus Rift

JauntVR - Meet the Crazy Camera That Can Make Movies for the Oculus Rift | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Gamers love Oculus Rift; the virtual reality system offers a mind-blowingly immersive way to experience digital worlds. Jaunt, a new tech company, brings the platform into live-action, cinematic territory. I saw their stuff. It was incredible. And it's a Pretty Big Deal for movies and media.

Jed Fisher's insight:

I've been waiting for one of these to come along. JauntVR has just raise $6.8M to take their 360 video audio camera to market for film making and immersive VR.

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