Inbound marketing, a term coined by Hubspot with credit attributed to the company’s co-founder and CEO Brian Halligan, is essential to keep in mind when following modern best business practices. It’s also an increasingly important tool to use in today’s business landscape and technology driven climate when it comes to designing websites and campaigns.
Basically, inbound content marketing, a combination of “inbound marketing” and “content marketing” — it’s a relationship where you can’t have quality inbound marketing without quality content. The strength of content marketing is only as good as its content. And strong content should be a main focus to achieve effective inbound marketing, which heavily relies on using quality content to more naturally attract people to your company, its website, and fundamentally its products/services.