Zuck says VR is the future and Facebook is wasting no time building it into the News Feed and starting to make money off it. By embracing the format, Facebook can stay fresh for consumers by offering the most vivid way to connect with places you can’t go. Meanwhile, attracting organic VR videos will provide cover so it can slip VmaRketing into the feed.
Facebook brought 360 video viewing support to web and Android in September, and you can now watch these VR-style videos on iOS. Facebook is also opening up the format to advertisers, the first “immersive stories” coming from brands including AT&T, Corona, Nescafe, Ritz Crackers, Samsung and Walt Disney World.
Jed Fisher's insight:
This is massive for the support of VR and 360 videos