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4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
Follow on twitter @4Dpipeline - Insights in product strategy and emerging technology for Mobile, 3D, VR, Augmented Reality, Visualization, CAD, PLM, AEC, BIM, and downstream 3D. 4D Pipeline - We Help You Make Digital Experiences Customers Love.
Curated by Jed Fisher
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App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing

App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine optimization (SEO) professionals looking to surface deep app content for iOS users.

Positive Ranking Factors
  • App Installation Status. Is the app is installed on the device? (installed apps seem to get preference)
  • Personalized App Engagement. Does the individual engage with the screen in the app? This is based on time spent with result that Apple determines from session analytics.
  • App Result Click-Through Rate. Do users frequently click through the search result vs. picking another result or searching again?
  • Keywords/ Title. Do keywords from the “keywords” and “title” designations in the app markup match up with the user’s query?
  • Aggregated Engagement. How many users engage with the app screen?
  • Structured Data on Web. Is structured data correctly implemented?
  • Canonical App IDs. Is the same screen associated with one unique ID or URL across multiple indexing methods (NSUserActivity, CoreSpotlight, and Web Markup)?
  • Strength/Popularity of Web URL. How popular is the website associated with the app deep links? (Presumably, this is based on Applebot’s crawl.)
Negative Ranking Factors
  • Low Engagement. Do very few users engage with the app screen? (engagement determined by session analytics)
  • Over-Indexing. Does the app have many screens in the index with low or no engagement?
  • Returns. Do users return to search results right after looking at the app?
  • Keywords Spamming. Are developers stuffing too many irrelevant keywords into the keyword field?
  • Interstitials. Is something covering the content in the app or preventing users from accessing it?
  • Javascript (web only). Is Javascript preventing Applebot from crawling your site to find new app deep links?
  • Low Star Ratings, Low Review Volume, Poor Reviews. Apple has not explicitly called these negative ranking factors for Apple Search, but they are negative ranking factors for the App Store, so we expect Apple to treat them similarly here.
Jed Fisher's insight:

In the web we are used to SEO but in the Apps world there is far less information available on how the mysterious Apple/iOS Search Ranking works. This is an awesome detailed article on how your Apps can be found by Apple search (and how Apple ranks it).

In my experience many developers will spend months building their app but then spend 10 minutes putting down the search terms for the app. 

It's not simple by any means but it's well worth some time and energy to:

a) figure out the right terms and keywords

b) implement the SEO and search support correctly

Do it right and your app stands a MUCH better chance of being found.

In coming weeks ill share more information on how i've seen people get their apps into the top 10s, what they do right and what they watch out for.

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The Business Case for Transformation

The Business Case for Transformation | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Profit is driven by creativity, innovation and productivity, each of which relies on an engaged workforce motivated by their work environment, writes Edwin Smith
Jed Fisher's insight:

Some excellent statistics in this article, glad to see bigger companies increasingly seeing that a mobile and cloud strategy is now essential for today's environment. No surprise to see customer experience as a key driver. People (of all walks of live) now are demanding a similar level of experience to what they have in the personal life with fun and helpful apps to their work lives. It's time to have Apps that "just work" and put UX first. Let's get work done!

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THE FUTURE OF MOBILE: 2014 [SLIDE DECK]

THE FUTURE OF MOBILE: 2014 [SLIDE DECK] | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The mobile industry is shifting. Mobile revenue is moving into software and services.
Jed Fisher's insight:

Awesome deck packed full of information - nice job BI & Tony Danova.

Here is a short summary of the points i found most interesting:

  • Mobile is booming - more so than ever before
  • 30% of commerce is mobile and it’s growing (faster).
  • Developers are still making money, most from “Freemium” apps with in-app purchases.
  • Kim Kardashian’s game made $43M last quarter!!!
  • Wearables are coming (duh)
  • People are actually not fans of google glass but they like the Apple Watch
  • Connected Cars are definitely coming 
  • Home Automation too.
  • TV streaming is huge
  • Mobile sales still booming but the HW market is becoming commodized.
  • Remember China and India - the big boom is still to come there. China is 3X the size of the US at only 33% penetration.
  • Phablets are soooo in right now :)
  • Payments and banking are going mobile, cash is fading.   Mobile payments to grow by 42X in the next 4 years
  • 1 in 5 millennials are mobile only!
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Today, Google Design open-sourced 750 Material Design icons

Today, Google Design open-sourced 750 Material Design icons | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Google Design are open-sourcing 750 glyphs as part of the Material Design system iconspack. The system icons contain icons commonly used across different apps, such as icons used for media playback, communication, content editing, connectivity, and so on. They're equally useful when building for the web, Android or iOS.

Jed Fisher's insight:

#design

Nice - save time, use standard HQ icons. Thanks Google

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Apple Explores Augmented Reality Navigation For iPhones

Apple Explores Augmented Reality Navigation For iPhones | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Apple has two new patent applications out today (via AppleInsider) that show it's been working on boosting the iPhone's navigation abilities with augmented..

Via Mohir
Jed Fisher's insight:

Very interesting could be huge - the patents describe a way to use GPS, Wi-Fi and sensor information to pinpoint a user’s position and then download a 3D model of their surroundings, including points of interest. 

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iOS 8: The Best (almost hidden) Feature for App Developers

iOS 8: The Best (almost hidden) Feature for App Developers | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Of all the new features introduced in iOS 8 last week, app extensions are the ones that will have the biggest, most visible impact on the new operating system. The feature is most commonly described as a way for third-party applications to talk to each other, though that's an oversimplification—that's not the only thing app extensions can do, and technically third-party apps in iOS still can't talk directly to one another.
Jed Fisher's insight:

You've got an App or an Idea? Then a very important question to ask yourself is can my App benefit from better iOS integration. This is a huge feature for iOS8 and one which will allow your app to do more and open up better experiences for end users. 

For example, make a custom keyboard, Today extension, share extension, Action translation, or cloud storage provider extension. 

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Are You Ready For The Upcoming App Gold Rush Of The iPhone 6 and iOS 8?

Are You Ready For The Upcoming App Gold Rush Of The iPhone 6 and iOS 8? | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
If, as widely expected, Apple announces the iPhone 6 on Tuesday (with pre-orders opening on the 12th, and a street date two weeks after), it is not just Apple who should expecting a spike in sales and income. Countless third-party developers will be ready to cash in on a rush of new users, returning fans, and greater visibility to their apps.
Jed Fisher's insight:

Someone said to me the other day - there's a gold rush on and you provide the maps, picks, and shovels.

At 4D Pipeline we help you take your ideas from concept to market. Not just build it - but make it successful.

We can help with Product Definition (strategy, biz models, positioning, ...), Product Design (UX, mobile first, ...), Product Development (code, MVP, on-budget, on schedule), and Product Deployment (take it to market, marketing, ...).

We have a world wide interdisciplinary team of product managers, designers and software developers that work together to quickly develop prototypes and then MVP's for our clients. The Minimum Viable Product process helps keep costs down and takes an aim an steer approach for the best possible product outcome and experience. 

We help startups and fortune 1000s alike. Customers include include NVIDIA, Unity Technologies, zSpace, Honeywell, Dassault Systems, and many others.

Give me a call to see how we can help you jed (at) 4Dpipeline (dot) com - nothing makes me happier than seeing a product thrive.

 

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Regular Pilots Can Now Have Superhuman Augmented Reality Fighter Pilot Vision

Regular Pilots Can Now Have Superhuman Augmented Reality Fighter Pilot Vision | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Military pilots wear expensive displays that show them relevant flight data as they scan the skies. Now a startup is bringing the tech to the masses.
Jed Fisher's insight:

Great to see AR getting more real use cases.

AR glasses open up many useful workflows for pilots, also BIM and Building professionals, manufacturing, simulations, and training.

Together with 3D shape detection it's possible to have a very rich markerless AR experience.

Exciting things ahead!

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Amazon new Fire Phone's Dynamic Perspective: A 3D Effect That Follows Your Face

Amazon new Fire Phone's Dynamic Perspective: A 3D Effect That Follows Your Face | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Amongst the new Fire Phone's most rumored and anticipated features is a "3d effect," which Amazon calls "Dynamic Perspective." It changes follows your face as you tilt the phone in different ways, altering the image in front of you. The potential is pretty exciting.
Jed Fisher's insight:

Very cool. See also

http://gizmodo.com/firefly-lets-fire-phone-scan-just-about-anything-and-bu-1592717776

 

So, how does Amazon's Dynamic Perspective work? Basically, there's a matrix of front-facing cameras. Not just two, so they can see the X and Y axis for your face, but four front-facing camera, one on each corner of your phone. This gives them accurate Z axis (depth), which gives you the full perspective feel.

 Plus for low/no light - Amazon added an infrared light for each individual camera camera.
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Why 1500 People Bought The Honda Fit Without Ever Really Seeing It

Why 1500 People Bought The Honda Fit Without Ever Really Seeing It | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The campaign for the Honda Fit 2015 managed to convince 1500 people to buy the Honda Fit without ever seeing it in the "flesh". - See more at: http://www.lbbonline.com/news/why-1500-people-bought-the-honda-fit-without-ever-really-seeing-it/#sthash.aHVUyfan.dpuf
Via Mohir
Jed Fisher's insight:
At 4D Pipeline we've helped customers and their Clients build compelling Augmented Reality Apps and Configurators that help sell Cars, Shoes, Kitchens, Clothes, and Office Furniture. This is a great overview by S&S on their success with AR and how with creative approaches you can sell more Product. First hand we've helped customer take a few more steps, designing them collaboratively, promoting their products more with marketing that goes viral and works, and ultimately selling more and selling more cost efficiently. Contact us (obligation free) to learn more about Augmented Reality and interactive 3D Product Configurators and how we can help your product do so much better. jed (at) 4Dpipeline (dot) com
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Here's what we look for in cloud software startups

High search volume, virality, and an economic moat are just some of the factors that help Point Nine Capital's investors decide if a cloud-software startup is worth funding.
Jed Fisher's insight:

Nice article by Christoph Janz at PNC. 

I would like to argue that almost any business (cloud or not) should have "virality". Virality is one of these overused words which does not mean much, Christoph does a nice job of explaining two forms - sharing and publishing.

Another one is the economic moat, find a way to have lockin, ideally for the right reasons (vs sabotaging the user so that they are forced to you product).

Good read.

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THE INTERNET OF EVERYTHING: 2014 [SLIDE DECK]

THE INTERNET OF EVERYTHING: 2014 [SLIDE DECK] | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
A huge array of devices will soon be connected to the Internet.
Jed Fisher's insight:

Highly recommended read. Excellent overview on the internet of things.

Great market data. 

My bet for the fastest growing - beacons.

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Time To Wake Up And Smell The Cloud. IT's Losing Battle Against Cloud Adoption

Time To Wake Up And Smell The Cloud. IT's Losing Battle Against Cloud Adoption | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

As cloud adoption continues to accelerate, IT is the last to know. 

Open source pioneer Billy Marshall once quipped that "the CIO is the last to know," because she was too far removed from what open-source code her IT team was downloading or which SaaS services they were accessing. Now this phrase may apply to entire IT organizations, with major lines of business tuning into the cloud and tuning out IT prescriptions.

Of course, this has been happening for years. What's striking is just how pervasive the shift away from IT has become.

 
Jed Fisher's insight:

 We're funny humans beings, all of us throughout our lives mix between embracing change and then fighting change. 

#Cloud is still one of these topics where almost everyone has a black or white opinion - it's either the near booming future/now or enterprises are not going to be ready (for a while). 

I'm one of the folks in the former camp. To build a new App today and to not build it from day one with the cloud in mind (or deployed) seems like a great way to be outdated from day one. Sure it's good to have a non cloud option but to not have a cloud option - ouch.

Cloud let's your App get tested and tried out as people can just "have a go". As this article points out it often helps you get bask the IT "security guard" (or as Dilbert calls them - "the preventer of information").

To begin a new business is easier than ever before. Your business can run more efficiently, be setup quicker, and be collaborative and transparent from day one. 

Time to wake up and smell the Cloud! 

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VR, AR, 3D, & 4D Pipeline at the IAA (Automotive Show)

VR, AR, 3D, & 4D Pipeline at the IAA (Automotive Show) | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
  • www.iaa.de/en/
  • My team and I would love to meet you at this years IAA event in Frankfurt. 
  • Many of our clients will be at the show - some presenting 4D Pipeline solutions. Would love to meet up share how we can help your business with exciting captivating digital marketing solutions that help sell more product.
  • We help brands create interactive product experiences #VR #AR #3D #apps - ping me to find out more jed(at)4Dpipeline(dot)com
Jed Fisher's insight:

It was awesome to see our work on show being used and loved by people!

Contact me to learn more about what we did and why it's incredibly valuable for Automotive companies.

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Jed Fisher's comment, September 25, 2015 5:55 AM
Was great seeing our work being used and loved by people!
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Apple Watch development begins today - 11 things we just learned about how it works

Apple Watch development begins today - 11 things we just learned about how it works | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
An iPhone is required. Native apps are coming next year. There are no custom gestures... as of today, developers can make apps for Apple Watch. We've been combing through Apple's WatchKit documentation; here's what we've learned so far!
Jed Fisher's insight:

Let's get going!! Contact me to help you #domore

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Apple Watch Is All About Behavior Design, Which Apps Will Get It Right?

Apple Watch Is All About Behavior Design, Which Apps Will Get It Right? | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The Apple Watch raises the stakes on the iPhone. Its proximity to our skin makes it easier to use, but the small size of the screen makes what is on that screen more critical.

It is connected to your data/identity complex in the cloud. These capabilities give app developers unprecedented ability to deliver the right trigger at the right time in the right place to motivate you to do the things you have indicated you want to do.


Jed Fisher's insight:

Apple WatchKit is about to launch - are you ready?
Notification are a great feature to use in your Apps IF the situation calls for it. They are also one of the most annoying and poorly used features - preferring to spam users rather than help them.

If done right - they are a great to use and with the Apple watch can be even more powerful. If done poorly - they annoy. It often comes down to the subtleties. For example, i use Duolingo for language learning, each day it gives me a notification to remind me to do my 10 mins of learning. If it used a set time of day to do this it could be really annoying (eg work time) but if it looked at my past usage and picked my "regular" time to remind it would be even better.

Understand your users behaviours and get notification and Apple Watch usage right.

Here is another great article on this topic:

http://blog.intercom.io/the-end-of-apps-as-we-know-them/


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Apple's HomeKit will bring smart home control to iOS 8

Apple's HomeKit will bring smart home control to iOS 8 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Soon you'll be able to ask Siri to close your garage door, and have your house light up as you approach.
Jed Fisher's insight:

HomeKit is a framework in iOS 8 for communicating with and controlling connected accessories in a user’s home. You can enable users to discover HomeKit accessories in their home and configure them, or you can create actions to control those devices. Users can group actions together and trigger them using Siri.

Gizmodo - recently did an article: Apple TV Gets One Step Closer to Becoming Your Smart Home Hub

http://gizmodo.com/apple-tv-gets-one-step-closer-to-becoming-your-smart-ho-1643518715

HomeKit, CloudKIt, and HealthKit, along with Extensions, are gifts from Apple iOS 8 Development we can use to make better more naturally integrated Apps that people will love.

Contact me at 4D Pipeline to help make your ideas a reality; and a success. jed (at) 4Dpipeline (dot)com

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3 Ways Bigger iPhones Will Change App Design

3 Ways Bigger iPhones Will Change App Design | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
User interface experts tell Co.Design how the bigger screens of the iPhone 6 line will impact app design across the industry.
Jed Fisher's insight:

Great summary of what to look out for with iOS8 and the bigger iPhone6 and iPhone6 Plus. 

1. Controls move to the bottom of the screen.

Lovely new useful feature.

2. Gestures replace buttons

Mobile First thinking and minimal UI has always been part of our 4D Pipeline UX mantras, we love using gestures and I'm happy to see more standard gestures coming.

3. Splitscreen Apps proliferate 

Ultimately this is why I've chosen to go iphone6 Plus, i want to test this out and use/develop for it. Incredibly useful. 


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Developing Next-Generation Apps for the Apple Watch

Developing Next-Generation Apps for the Apple Watch | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The word is out! The new Apple Watch is coming your way in early 2015, providing a brand new platform and great opportunities for a new category of apps. In this post I'll cover some of the basic features available for app developers so you can begin thinking about how these features can be put to use in your own custom apps.
Jed Fisher's insight:

Here at 4D Pipeline we are preparing to begin our first Apple Watch App. The key as with any new device is to focus on "New (improved) Ways of Interfacing with Users (or as they are sometimes called - people :-))".

The GPS apps are obviously a great example, riding your bike and one buzz for turn left, two buzzs for turn right. 

I'm personally looking forward to all the fun gamifications ideas we can do with this. Secret notifications and communications for example, let's go back to Morse code! dot dot dot, dash dash dash, dot dot dot (or in Watch terms - short buzz, short buzz, short buzz, long buzz, long buzz, long buzz,  short buzz, short buzz, short buzz!) :-)

I can't wait for meetings to be like "close your laptops, turn off your phone, take off your watch!" ;-)

I look forward to exploring more great ideas with you!jed (at) 4Dpipeline (dot) com

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Technogala's comment, October 30, 2014 8:40 AM
Awesome one!
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Google Glass human emotion detector is by far the creepiest wearable app | Apps and Software | Geek.com

Google Glass human emotion detector is by far the creepiest wearable app | Apps and Software | Geek.com | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
You know that old mood ring joke? A husband buys his wife a mood ring and uses the colors to tell whether or not he’s in trouble, and the punch line is when [...]
Jed Fisher's insight:

Expect to see a lot more of this type of technology, advanced image processing, 3D, "big data", and deep neural nets to identify faces, reactions, movement, speech, and more.

How many years will it be until "computers" can drive better than the best drivers? till they can do reliable on the fly language translate? And until they can finally converse like a human?

All of these things are hard with identify emotions probably as difficult as any of them. From almost day 1 human babies start identifying faces, we are incredible at reading the smallest subtleties in emotions including deception (be them purposeful or subconscious). 

Still, I am sure that all of the above will be solved in the coming 2-15 years, once computers can do all of these things - cool and "scary" things will happen - computers starting to "know" more than humans. Add self learning and finally we can retire ourselves ;-) 
Time to reread my favorite Asimov!  

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THE BEACONS FAQ: It's Time To Set The Story Straight About Beacons And Apple's iBeacon System

THE BEACONS FAQ: It's Time To Set The Story Straight About Beacons And Apple's iBeacon System | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Beacons are becoming the most rapidly adopted in-store technology since mobile card readers.
Jed Fisher's insight:

At 4D Pipeline we are increasingly doing more with iBeacons. This is a nice summary on what they are and what they can and cannot do. Like many things they have the potential to annoy/spam but if used intelligently by retailers (and others) they will be incredibly helpful to consumers.

iBeacon lets iPhones and iPads constantly scan for nearby Bluetooth devices. When it identifies a Bluetooth device, like a beacon, it can wake up an app on someone's phone — even if the app is not running. Developers can make their apps responsive to iBeacon by using Apple's Core Location APIs (application programming interfaces) in iOS.
Thanks to @cehl for the link!

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Major iOS8 feature - screens recognize object touch size - Will Make Drawing on Your Devices Way More Intuitive

Major iOS8 feature - screens recognize object touch size - Will Make Drawing on Your Devices Way More Intuitive | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Perfecting your artistic technique using a stylus is about to get a whole lot more refined. With the introduction of iOS 8, your screen will be sensitive to the relative width of whatever's running across its surface. That's great news for folks who prefer Paper and other drawing apps to, well, paper.
Jed Fisher's insight:

A new feature in iOS 8 that slipped under the radar: Screens will now recognize exactly how big the object touching them really is. It's an intuitive step forward for the software, and it gives existing hardware a brand new life.

This is very significant, it goes beyond even drawing, to interaction and gestures. Major!

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The 6 challenges of building an iBeacon app

The 6 challenges of building an iBeacon app | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

What every developer building for iBeacon needs to know.

Using iBeacon, Apple’s low-powered method of pushing contextual notifications to iPhones in stores, introduces a bunch of messy moving parts, I discovered recently while building an app for the Gluecon conference.

Despite being an experienced iOS developer, I faced the following six distinct challenges.

Jed Fisher's insight:

At 4D Pipeline we are getting a lot of requests (and recommending) for Apps to work with iBeacon. It's a great technology for sales and marketing apps but as with any technology there are some important facts to keep in mind. This is a good article although i must admit we've not run into many of these problems. 

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Apple's CarPlay: What You Need to Know

Apple's CarPlay: What You Need to Know | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Apple finally took the wraps off its in-car software platform, CarPlay on Monday. Now that that we've had some time to take a look at its particulars, it's time to delve into exactly what this new mobile environment means for the drivers and automakers alike.

 

iPhone users always want their content at their fingertips," said Greg Joswiak, Apple’s vice president of iPhone and iOS product marketing, in a statement. "CarPlay lets drivers use their iPhone in the car with minimized distraction."

 

Jed Fisher's insight:

 This is a good look at what Apple's CarPlay system is and how it may stack up against the competition.

It's also a good article to follow the Internet Of Everything link.

I'm very interested in this. There are a ton of solutions that really fit well for an in-car experience. The key for the App developers is to make compelling Apps that make sense and work well from within the car. 

It seems to me that this is a very small but safe step for Apple. It allows for some basic Apple iOS integration and probably "holds the fort" until they are able/ready to be more disruptive.

Ford's Open Sync and open developer approach is enticing a lot of people.

Regardless, to whoever "wins", I love that this will result in Apps that let me better engage, use, and understand my particular vehicle, it's location, and what can be done with it. I personally, cannot wait until we go beyond Music/Maps/Voice-control - there is so, so much more.

 

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A Brilliant In-Car Touchscreen Interface You Never Need To Look At

Touchscreen displays in our cars aren't going away anytime soon. So designer Matthaeus Krenn figured that now was as good a time as any to radically improve their interfaces, replacing grids of ugly buttons and options with an elegant and minimal multi-touch UI ---that the driver doesn't need to look at.
Jed Fisher's insight:

#design

We've moved to touchscreen but have started going backwards - creating button intensive complex interfaces. Gestures are our friends! Here is a lovely example of re-imagining car touchscreens.

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