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4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
Insights into product strategy, emerging technology with Mobile, 3D, Augmented Reality, VR, Visualization,CAD, PLM, AEC, BIM, and downstream 3D. Curated by Jed Fisher http://blog.4Dpipeline.com @4Dpipeline - Making digital products customers love.
Curated by Jed Fisher
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Augmented And Virtual Reality To Hit $150 Billion, Disrupting Mobile By 2020

Augmented And Virtual Reality To Hit $150 Billion, Disrupting Mobile By 2020 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Virtual reality and augmented reality are exciting - Google Glass coming and going, Facebook’s $2 billion for Oculus, Google’s $542 million into Magic..
Jed Fisher's insight:

Look i'm all for talking about how much potential there is for AR and VR but this is above and beyond what is reality IMHO.  These numbers imply it is bigger than the PC market on an annual basis. I think TechCrunch should have done some comparison.

Also I'm really not a fan of calculating the market size of a technology (as a whole), eg AR and VR are merely technologies - what they are used for will determine the overall market opportunity size.

What is nice about this article though is it gives a breakdown to how the market size is computed.

What it is missing is all the future opportunities AR and VR are not yet used for. For example, it's missing AR for AEC/BuildingIndustry - this in itself could be a significant opportunity (maybe this is covered by Enterprise AR) but my point is there could well be a few "killer" use cases that suddenly change things dramatically. Thus understanding each market size is key to judging the market opportunity for AR/VR and your apps.

For VR it's even more obviously, currently they have VR Games as the biggest market - this could easily be very different in a few years. For example, they dont even list VR Retail (!) which i'm seeing (and others) are seeing as a huge growth area.

</rant> :-)

Final thought - if you want to get some real numbers that will accurately tell you how big your potential markets are - talk to me. Speak with authority, especially when speaking with investors. It's really easy to delude ourselves with massive numbers that sound great - but wouldnt you rather have big number that are real - and are achievable - this is better. Understanding your market size helps you focus your product and reach your market, it helps you be predictable with your sales and helps you grow your business.

Contact me to find out more, be it about market sizing, AR/VR, or finding the best market for your product to be so most successful it can be.


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Eli's curator insight, April 8, 5:11 AM

Différence entre réalité virtuelle and réalitée augmentée. 


VR is closed and fully immersive, while AR is open and partly immersive – you can see through and around it. 


Where VR puts users inside virtual worlds, immersing them, AR puts virtual things into users’ real worlds, augmenting them

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HTC Vive: This Is Valve's Virtual Reality Headset

HTC Vive: This Is Valve's Virtual Reality Headset | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Just the other day we heard that Valve is getting ready to put out its SteamVR headset. HTC is making it, it's called the HTC Vive and it'll be out—for real—by the end of the year. Game on, Oculus.

Unlike other virtual reality headsets, which have surfaced as early prototypes with a developer version off on the horizon, the HTC Vive is virtually done. Yes, there is still a developer kit on the way (this spring) but HTC and Valve are swearing up and down that the real one will come out before year's end.
Jed Fisher's insight:

The VR space race continues!

Oculus, Magic Leap, Sony, Microsoft HoloLens, Samsung, Google?, and now one of my favorite companies - Value with HTC -have announced HTC Vive VR headset and SteamVR.


What's interesting:

"The end result, though, is that the HTC Vive and SteamVR are intended to be a far more holodeck-y experience than the Rift, which Oculus has stressed on multiple occasions is a sit-down device, at least in the first generation. HTC and Valve want you to get up and walk around; it's intended to be part of the experience.

"

What i think is also interesting is there is a camera on the outside - to me this means potential "AR". Augmented Reality. We will have to wait and see.


We should learn more this week at the Game Developers Conference in California. 4D Pipeline will be here - so ping me to meet up.


PS Additional related announcement, Samsung has also just announced their new Galaxy S6 which has a 577 pixels per inch - for reason to support their GearVR experience. The VR space race continues!

Here is a good rundown of all the players:
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What It’s Like to Try Magic Leap’s Take on Virtual Reality | MIT Technology Review

What It’s Like to Try Magic Leap’s Take on Virtual Reality | MIT Technology Review | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
That’s no doubt why Google took the lead in an astonishingly large $542 million investment round in Magic Leap last October. Whatever it is cooking up has a good chance of being one of the next big things in computing,
Jed Fisher's insight:

Maybe I've been burned one too many times by "the next great thing"... I so want Magic Leap to live up to it's hype but I fear it will be like Star Wars The Phantom Menace :-)

Details to the stealthy insanely well funded startup are still very sketchy. Everyone who's tried it ramps on it's praise (promising). It's getting clear and closer to what it really is going to be. This article has a little more meat behind it than most.

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Magic Leap Ripped Off Those Awesome UI Concepts

Magic Leap Ripped Off Those Awesome UI Concepts | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Magic Leap is secretly building a headset that could blend computer graphics with the real world. Recently, we lucked into a treasure trove of illustrations from Magic Leap about what that future might hold. There's just one problem: Magic Leap didn't actually create all those awesome UI concepts. It copied them. This might also look familiar:
Jed Fisher's insight:

Interesting article.

a) shows of some concepts of what Magic Leap (the stealth mode half billion dollar google funded AR company) is working on;

b) shows all the things they are "stealing" and patenting. Interestingly reported by a competitor of theirs Metaio :-) 


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Project HoloLens: Hands-On With Microsoft's Holographic Goggles

Project HoloLens: Hands-On With Microsoft's Holographic Goggles | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The prototype is amazing. It amplifies the special powers that Kinect introduced, using a small fraction of the energy. Project HoloLens’ key achievement—realistic holograms—works by tricking your brain into seeing light as matter.
Jed Fisher's insight:

So Googles discontinuing their Google Glasses and Microsoft is launching their markerless realtime AR glasses!

Although information is very limited still by all accounts these are 100x better. They use Kinect like computer vision, they have a proper projector for Augmenting the view (unlike Google Glass), and they run Windows 10 :-)

Microsoft recently paid $2.5B for Minecraft - this purchase now makes more sense. Google is obviously still keen on this space with their half a Billion dollars of funding of Magic Leap (see earlier blog entry).

The future is going to be wearable and Augmented! Very cool. More soon.

Here is an excellent - skeptical article for comparson (one of the few!)

http://www.makeuseof.com/tag/five-questions-microsofts-project-hololens/

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Jed Fisher's comment, January 29, 3:26 AM

Here is an excellent - skeptical article for comparson (one of the few!)
http://www.makeuseof.com/tag/five-questions-microsofts-project-hololens/
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The Transparent Car - YouTube

Car doors and backseats become invisible with this nearly magical technology Read more: http://bit.ly/11b6JMT

Via João Greno Brogueira
Jed Fisher's insight:

This is an explanation video showing a prototype to a very useful concept i.e. xray vision for drivers of cars. It's been happening in the defense and aerospace industry for a while via the xray helmets which allowing pilots to see through the floor with x-ray like vision. Then you've got some neat things happening for motorbikes with Fusar http://sco.lt/6l346r  However Cars have only just started to change from those old clunky mirrors (side and rear) to now occasionally some smarter sensors for detecting collisions and letting the driver know (or even stopping collisions) (which is revolutionary). That said, still - it's very useful to be able to see *through* the car and to do so without the need for wearing a helmets or something like google glasses, so again,, this concept is neat because it gives a virtual window through the car.

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InsideAR Conference Report

InsideAR Conference Report | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
It’s October 29th and you know what that means! InsideAR has begun and we have the pleasure of giving you the first peek of the proceedings at the world’s largest AR conference. Merely an hour ago,...
Jed Fisher's insight:

For my third year in a row i attended the Metaio InsideAR conference. It's always a nice show to see how some of the (mainly) automotive companies are using AR for design, instructional, and sales & marketing purposes. 

Metaio's technology continues to improve.

It was announced that it will soon work with the 3D Realsense cameras from Intel, unfortunately we still have to wait (as it should dramatically improve the computer vision capabilities).

More at:

http://augmentedblog.wordpress.com/2014/11/06/favorite-moments-of-insidear-from-opera-singing-to-tracking-it-all/

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Apple Explores Augmented Reality Navigation For iPhones

Apple Explores Augmented Reality Navigation For iPhones | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Apple has two new patent applications out today (via AppleInsider) that show it's been working on boosting the iPhone's navigation abilities with augmented..

Via Mohir
Jed Fisher's insight:

Very interesting could be huge - the patents describe a way to use GPS, Wi-Fi and sensor information to pinpoint a user’s position and then download a 3D model of their surroundings, including points of interest. 

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Regular Pilots Can Now Have Superhuman Augmented Reality Fighter Pilot Vision

Regular Pilots Can Now Have Superhuman Augmented Reality Fighter Pilot Vision | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Military pilots wear expensive displays that show them relevant flight data as they scan the skies. Now a startup is bringing the tech to the masses.
Jed Fisher's insight:

Great to see AR getting more real use cases.

AR glasses open up many useful workflows for pilots, also BIM and Building professionals, manufacturing, simulations, and training.

Together with 3D shape detection it's possible to have a very rich markerless AR experience.

Exciting things ahead!

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Metaio gives virtual reality legs, but it's not the best fit for Oculus Rift or Google Glass

Metaio gives virtual reality legs, but it's not the best fit for Oculus Rift or Google Glass | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The future of virtual reality is not bound to a chair, so Metaio is encouraging folks to take a stroll. The augmented-reality firm will today unveil its "6D Augmented Reality Holodeck" tech, which ...
Jed Fisher's insight:

Click the link to see the video.

We've (4D Pipeline) found this to be a great fit for walking around an "work in progress" building build. Use AR to see the finished building.

Another way we've used this when doing car interiors, let the user have  a VR experience to what it's like inside the car.

Great to see the technology always improving.

Contact me to hear how 4D Pipeline can help your next App/product.

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Students Engage in Immersive Learning With Interactive 3D Learning Stations from zSpace

Students Engage in Immersive Learning With Interactive 3D Learning Stations from zSpace | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Along with the Los Altos School District, we are excited to officially announce a pilot program in STEM education that will bring immersive 3D learning stations to students at Covington, Santa Rita,...
Jed Fisher's insight:

I've always really liked ZSpace, they provide great technology for manufacturing company but now really focus on education. Specifically science, technology, engineering and math (STEM) education, medical instruction, corporate training and research.

The zSpace Virtual Reality solution consists of a high res screen, 3D glasses, and a stylus for manipulating the 3D VR environment.
As a father of three, it's wonderful to see kids engage with learning. Why learn from a book or listen to a teacher when you can just "Do"! Do it in 3D, interact with molecules, or do a physics experiment.
It's not work, it's play!
Awesome use of this fantastic technology.

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John Carmack breaks silence on Facebook's Oculus acquisition

John Carmack breaks silence on Facebook's Oculus acquisition | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
After almost a week of silence, legendary game developer and Oculus CTO John Carmack has finally voiced his opinions on Facebook's planned acquisition of the virtual reality headset maker....
Jed Fisher's insight:

In case you had not heard - Facebook recently bought Oculus VR for $2 Billion dollars, a pretty penny.

Reactions are divided, there are two camps,

1. Those who think Zuckerberg has gone crazy and has bought a prelaunch/pre-real-revenue high risk company that has nothing to do with Facebook/Social. Add to this group all the people who invested in their huge Kickstarter and got nothing from the buyout (some of these guys are sending the Oculus death threats!)

2. Those who think this is a brilliant move with Zuckerberg reacting to Google Glass and see Oculus as a great platform to extend Facebook.

 

Many folks have asked me what I think. In short - I think Oculus is an excellent asset for Facebook to have, I just don’t think it’s currently worth anywhere near $2B. There are other alternatives that are technically equal or superior but are just less “cool”, most would be buyable for millions not billions. For example: http://technicalillusions.com/ (these guys also have had a great Kickstarter).

Reasons I see it making sense for Facebook:

- it’s social

- it’s wearable (trending and responding to other VR/AR goggles/glasses) 

- it’s great for gaming and Facebook increasingly is doing more in gaming

- it’s great for VR experiences such as shopping, virtual worlds

- plenty of business uses too - in AEC/Manufacturing and more.

 

In short - it’s great for 3D+VR+Social+Cloud and people of all walks of life - especially those who had stock in Oculus ;-)

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5 Augmented Reality Startups to Watch This Year

5 Augmented Reality Startups to Watch This Year | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
As we face the new calendar year with improved exercise routines and diets, here are five innovative young startups to watch in the headlines.

Via Mohir
Jed Fisher's insight:

As often discussed, to be successful in any tech (especially something like AR) one needs to focus on great use cases. This is a nice summary of some of the new players in this space who are doing exactly this.

BTW - 4D Pipeline plug - we've worked on multiple AR projects helping our customers be successful with products by improving the experience in sales, product configurators, design reviews, product experiences,  architecture walkthroughs and visualizations, assembly instructions, and more - if you'd like and hand with your #innovation, #AR, or just #doingmore let me know - we've a an awesome team of agile product designs and developers to let you turn idea into reality.

jed (at) 4dpipeline.com

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Finally we see a glimpse of what Magic Leap will be

Finally we see a glimpse of what Magic Leap will be | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Remember Magic Leap, the elusive Google-funded company promising to make virtual objects look like they exist in the real world? The one whose technology we've never actually seen? The secretive startup just released this incredible video filled with robots, retro rayguns, and a holodeck-like user interface.
Jed Fisher's insight:

Finally we see a glimpse to what Magic Leap will be and where the half billion in funding has gone.

Well - it's interesting. What's been shown is neat but in my mind not insanely hard - especially if the room as been pre-scanned. 

The game seems to detect flat surfaces like the floor and desk, plus the wall, from this we can do some fun things interacting with the environment. Plus it interacts with the persons hand.

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Nike patents augmented reality shoe design software

Nike patents augmented reality shoe design software | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it


A new patent from Nike shows how the shoemaking company is planning to let customers design their own shoes through augmented reality technology. The new designing system looks like a crossover between their online NIKEiD design page and Microsoft Paint.

Jed Fisher's insight:

At 4D Pipeline we've helped a number of customers create and foresee somewhat similar AR design experiences (nothing infringing). It's interesting that Nike has patented the broad concept of using virtual reality headgear to design and customize shoes. There are still of course many many brilliant ideas to allow for even richer product design experiences but this patent shows that big brands are serious about using AR and incorporating it into their in-house workflows (and protecting the "know how"). This is also inline with what I've seen and the design experiences we've helped envision - these are not about AR gimmicks about about making products faster and better than before (using digital/AR experiences).

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Jed Fisher's comment, March 10, 9:49 AM
Good rundown on all the players can be found here
Jed Fisher's comment, March 10, 9:49 AM
http://uk.businessinsider.com/faq-vr-and-augmented-reality-headsets-2015-3?r=US
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Virtual Reality: Real at Last?

Virtual Reality: Real at Last? | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Virtual and augmented reality products could be a game-changer for a broad range of industries -- or the latest in a line of fads that failed to catch on.
Jed Fisher's insight:

Good article - addressing the billion dollar question - is VR going to last this time?

Tons of money is being invested in Oculus, Magic Leap, HoloLens, Meta, and others; everyone wanting to be that next big thing!

One thing that often gets left in the rush for the hardware and that is CONTENT. Content matters. Oculus has done very well establishing a developer community but is largely games focus. 

Content needs to be real, content needs to drive new workflows, needs to drive sales, needs to win consumers.

Personally I'm a big believer that one of VRs best wins is as the retail store of the future. Future being perhaps closer than we think. Yes it's true, it's still a while away before we do our shopping in VR Facebook, but put an Oculus VR headset in a retail store and watch the lines grow.

4D Pipeline was recently were part of developing a CES Oculus experience, it resulted in thousands of visitors using it, and at 95% usage from start to finish (8 minutes). Incredible engagement.

Ping me for more information - i'd love to help you sell more of your product by creating an engaging and rich VR experience that customers love!

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Meta raises $23M Series A to refine its augmented reality glasses

Meta raises $23M Series A to refine its augmented reality glasses | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Meta, an early startup in the augmented reality industry, has raised a $23 million Series A round led by Horizons Ventures, Tim Draper, BOE Optoelectronics and Garry Tan and Alexis Ohanian of Y Combinator. Danhua Capital, Commodore Partners and Vegas Tech Fund also participated. The Series A announcement comes at an interesting time. Meta, which was founded in 2012,…
Jed Fisher's insight:

Another big investment into AR glasses. We've got Magic Leap, HoloLens, and many more. Silly thing is - AR is as much about software and content as it is hardware.

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Virtual Reality & Augmented Reality Market to Hit $1.06 Billion by 2018 – New Report by MarketsandMarkets

AR & VR Market report provides in-depth analysis on development of virtual advertisement on television & how it expanded its applications in gaming and entertainment.

Via LT-Innovate, Mohir
Jed Fisher's insight:

I think this is a really silly market measurement - it's measuring a feature vs market. Nevertheless, for my AR/VR readers. 

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I love Oculus VR projects!

I love Oculus VR projects! | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

At 4D Pipeline- we help you build beautiful visual digital experiences which customers love!

4D Pipeline is a software product design firm with an interdisciplinary worldwide team of product designers, strategists, and developers. We work with startups and fortune 1000s to help design, engineer, and bring to market worthy and meaningful game changing products that customers love. 

Product Management or Product/App Development, we have some of the best people on the planet here to help you.Our customers include the "who's who" of 3D graphics but automotive, manufacturing, and architecture clients. 

Specialties include: #Apps, #3D, #AugmentedReality, #VR, #Visualization, #CAD, #Cloud, and more.
Ping me to find out more - see our portfolio and take a look at our demo Apps.
Jed Fisher's insight:

BTW, ping me to meetup at Autodesk University #AU2014

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Magic Leap Secures $542M Led By Google For “Lightweight Wearable” Tech That Merges Physical And Digital Worlds

Magic Leap Secures $542M Led By Google For “Lightweight Wearable” Tech That Merges Physical And Digital Worlds | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
It's rare that a company can stay relatively secretive while raising a huge amount of funding, but Florida's Magic Leap has managed that. The startup, led by..
Jed Fisher's insight:

Holy Guacamole Batman!

I'm still processing what to say on this one, i'm stumped!

We've got AR + computer vision + glasses = Half a billion dollars in funding! Wow..

If they can do what their videos show in their website, it will be fundamental.  Very few technologies have been able to do this well (realistic based on the environment).  No one has incorporated lighting from the real environment to blend onto the 3D object itself. This is very hard, and needed to get things to blend in with the real world and look realistic.

That being said, there hasn’t been much demand for things to look real, as augmented reality was never meant to replace, only augment reality.

More soon!

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Jed Fisher's comment, November 20, 2014 9:17 AM
More at The FX Team Behind Gravity to Explain the Universe Using Magic Leap AR
http://gizmodo.com/the-fx-team-behind-gravity-to-explain-the-universe-usin-1661040176
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3D EXPERIENCE Impacts the Future by Dassault Systemes

3D EXPERIENCE Impacts the Future by Dassault Systemes | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

In this video we will watch how new technology like augmented reality and hardware such as Zspace devices can help doctors.

Jed Fisher's insight:

Dassault Systems and Zspace are two of 4D Pipeline's long term customers.

Here is a nice short (marketing) video that shows off some of the work Dassault Systems is doing with companies and technology like Zspace.

(footnote: we did not work on the project that is shown in this video).

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Jaguar Land Rover Virtual Windscreen Concept

Jaguar Land Rover Virtual Windscreen Concept | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Driving will be a lot more fun with Jaguar Land Rover’s new Virtual Windscreen concept that’ll provide drivers with an interactive virtual display on their vehicle’s windshield. The concept technology will sort of be like an augmented-reality experience while you drive (or really race), offering you info on speed info and lap times, in real …
Jed Fisher's insight:

Really just a concept but does remind us to the potential of using AR on the windscreen. 

I would like to see someone take some of the sensor data from the autonomous car cameras - and feed warnings to the driver via such an AR screen. 

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Why 1500 People Bought The Honda Fit Without Ever Really Seeing It

Why 1500 People Bought The Honda Fit Without Ever Really Seeing It | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The campaign for the Honda Fit 2015 managed to convince 1500 people to buy the Honda Fit without ever seeing it in the "flesh". - See more at: http://www.lbbonline.com/news/why-1500-people-bought-the-honda-fit-without-ever-really-seeing-it/#sthash.aHVUyfan.dpuf
Via Mohir
Jed Fisher's insight:
At 4D Pipeline we've helped customers and their Clients build compelling Augmented Reality Apps and Configurators that help sell Cars, Shoes, Kitchens, Clothes, and Office Furniture. This is a great overview by S&S on their success with AR and how with creative approaches you can sell more Product. First hand we've helped customer take a few more steps, designing them collaboratively, promoting their products more with marketing that goes viral and works, and ultimately selling more and selling more cost efficiently. Contact us (obligation free) to learn more about Augmented Reality and interactive 3D Product Configurators and how we can help your product do so much better. jed (at) 4Dpipeline (dot) com
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Land Rover - Augmented Cars in a New Way

Land Rover - Augmented Cars in a New Way | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
If you haven't heard already, Land Rover is working on an augmented reality car hood concept that makes your hood transparent. The concept is simple: when begins tipping up (on a rising hill for in...
Jed Fisher's insight:

Very neat application for Augmented Reality, similar to what fighter pilots have been experimenting with (think xray vision through the aircraft).

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Ford Uses OculusVR Tech To Get Behind The Wheel Of Virtual Cars [Video]

Ford Uses OculusVR Tech To Get Behind The Wheel Of Virtual Cars [Video] | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Engineers don Oculus Rift headsets to evaluate vehicles that don't yet exist. 
Jed Fisher's insight:

Lots more news and updates on Oculus Rift, especially about their buyout by Facebook for $2B. Here is the first of a few.

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