4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD.
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4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD.
Follow on twitter @4Dpipeline - Insights in product strategy and emerging technology for Mobile, 3D, VR, Augmented Reality, Visualization, CAD, PLM, AEC, BIM, and downstream 3D. 4D Pipeline - We Help You Make Digital Experiences Customers Love.
Curated by Jed Fisher
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This Hololens Gate App Will Make You Experience Vertigo

This Hololens Gate App Will Make You Experience Vertigo | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

You might have seen the very cool simulation of Portal in Hololens recently. White it demonstrated the ways in which Microsoft’s augmented reality device could replicate the video game’s mechanic of launching objects through portals, it didn’t allow the user to walk through the portals themselves. “HoleLenz Gate” does exactly that and it’s bad for people who are afraid of heights.

Developer Kei Voxel has been tinkering with this impressive experiment for a while now. You can see a compilation of his progress in the video below. But be warned, that it might cause a sinking feeling in your stomach. The holes in the floor certainly appear dangerous but when the user walks through the portal into a whole other location overlooking a mountain range, it becomes clear that this is some next level tech.

Jed Fisher's insight:

Very trippy, very clever, and i'm guessing very "magic leap" like. Nice to see people showing this stuff off in Hololens!

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Congrats to our client Simplygon! (and Microsoft) - Microsoft acquires 3D optimization service Simplygon

Congrats to our client Simplygon! (and Microsoft) - Microsoft acquires 3D optimization service Simplygon | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Microsoft today announced that it has acquired Simplygon, a company that develops 3D-optimization solutions for game developers and other industries that need..
Jed Fisher's insight:

HUGE Congratulations to our multiyear valued client Simplygon, and to Microsoft. Great to see this acquisition happen!!

At 4D Pipeline we help companies with Define, Design, Develop, and Deploy great products people love. It's our honor to have helped Simplygon with all these things and in particular with their product strategy.

This acquisition makes huge sense for Microsoft, the makers of the incredibly awesome Hololens which essentially requires Simplygon to take heavy 3D data (MCAD, ACAD, DCC) to it.

Great win for everyone, including I'm sure even Simplygon customers. 

Congrats to the Simplygon team!!

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Thoughts of Microsoft's new Paint app for Windows 10

Thoughts of Microsoft's new Paint app for Windows 10 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Details on Microsoft's plans to redesign its famous paint app for Windows 10 started leaking over the weekend, and now an early version of the app has appeared online for anyone t
Jed Fisher's insight:

I've mixed feelings on this. I love that my passion for 3D and visualization has become so mainstream. I love that developers and Microsoft are thinking now outside of 2D. I love that we have Hololens and VR and Touch to allow us to work better with 3D. 

But it took Microsoft 20 years to make a reasonable Paint app (which i think they ended up acquiring) so i'm not expecting this to hit the nail on the head in terms of usability and experience. I'm also curious about the intended audience. Companies like www.vectary.com  (amongst others) are working towards providing super easy to use tools for Makers who need to work in 3D even though they are not "3D CAD people". 

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Jed Fisher's comment, November 6, 2016 2:18 PM
Here is an impressive video https://www.youtube.com/watch?v=Gc-B03E8g5g
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Building VR in VR with Unreal Engine 4 - Early Preview

Epic Games' Tim Sweeney and Mike Fricker give a first glimpse of VR content creation using the first VR Editor for a game engine. Using the Unreal Editor i
Jed Fisher's insight:

It’s great to now see some of best people in the business looking to address one of the next steps of VR, i.e. the need to manipulate our world in VR. In this link we see Tim Sweeney show off their Epics/Unreal’s approach. Another example I recently saw is the Meta Vision guys https://www.metavision.com/

As always - use cases is key. I’m looking forward to seeing more example of social “multiplayer” VR world manipulations.

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Augmented and virtual reality go to work: Seeing business through a different lens

Augmented and virtual reality go to work: Seeing business through a different lens | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
While the consumer world waits for dominant augmented and virtual reality players to emerge, businesses can fast-track adoption—and begin the process of fundamentally reimagining how work gets done.
Jed Fisher's insight:

Solid article, reaffirms much of what i've been blogging about now for some time - 

- The AR/VR consumer market heats up

- AR in construction: The next best thing to building there

and more

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Comparison Chart of FOV (Field of View) of VR Headsets

Comparison Chart of FOV (Field of View) of VR Headsets | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
The human eye perceives its surroundings with incredible clarity, depth, and a wide field of view. To put in perspective with technicality, the human eye can perceive a field of view of up to 180 degrees without even moving the eyeballs.To rea
Jed Fisher's insight:

FOV and FPS these two items are massively important for VR and Mixed Reality headsets.

I see Meta2 have just come out with 90deg FOV (much improved from the original ~45deg) but no where near to StarVR 201deg FOV. 

This is a great table to see all the providers and where they stand. Unfortunately it's already quite a bit out of date (May 2015) so would love to find a new table rather than make my own. Any links would be appreciated!

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Aki Puustinen's curator insight, March 14, 2016 11:40 AM

FOV and FPS these two items are massively important for VR and Mixed Reality headsets.

I see Meta2 have just come out with 90deg FOV (much improved from the original ~45deg) but no where near to StarVR 201deg FOV. 

This is a great table to see all the providers and where they stand. Unfortunately it's already quite a bit out of date (May 2015) so would love to find a new table rather than make my own. Any links would be appreciated!

Juhani Pihkala's curator insight, March 14, 2016 4:07 PM

FOV and FPS these two items are massively important for VR and Mixed Reality headsets.

I see Meta2 have just come out with 90deg FOV (much improved from the original ~45deg) but no where near to StarVR 201deg FOV. 

This is a great table to see all the providers and where they stand. Unfortunately it's already quite a bit out of date (May 2015) so would love to find a new table rather than make my own. Any links would be appreciated!

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Awesome March events with 4D Pipeline – Product Innovation PI Munich + Autodesk Automotive Innovation Forum + Game Developer Conference (San Fran)!

Awesome March events with 4D Pipeline – Product Innovation PI Munich + Autodesk Automotive Innovation Forum + Game Developer Conference (San Fran)! | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

Ping me for a discount code! (jed[at]4Dpipeline.com)


Big March 2016 Events:


1) Product Innovation PI Munich - March 8 + 9 - Munich, Germany. 
(4D Pipeline is a sponsor partner of this awesome event)
http://munich.pi.tv/

2) Autodesk Automotive Innovation Forum - March 8 + 9 - Munich, Germany.

3) Game Developer Conference - March 14 - 18 - San Francisco, CA, USA.www.gdconf.com

Jed Fisher's insight:

Great to be a sponsor partner for the PI Munich event.

Ping me for a discount code! 

jed (at) 4Dpipeline.com

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Microsoft Has Some Awesome Ideas About How We're Going to Use HoloLens to Watch Sports

Microsoft Has Some Awesome Ideas About How We're Going to Use HoloLens to Watch Sports | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Have you resigned yourself to the fact that in the future, you’ll be required to strap on a headset or facemask of some kind just to enjoy basic entertainment?
Jed Fisher's insight:

Nice job by Microsoft to show off the capabilities of Hololens. I'm always blogging about all the new applications of VR/AR and this is such a great example.

I especially like not just the great use cases shown here but the fact that they've kept it "social", after all watching your favorite game is a social experience.

Really looking forward to our living room of the future!

What's amazing is that this is totally doable *today*. 

Looking forward to our next Hololens project!


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The Most Active Investors In Augmented/Virtual Reality And Their Companies In One Infographic

The Most Active Investors In Augmented/Virtual Reality And Their Companies In One Infographic | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

While AR/VR startups continue to garner a lot of media headlines and hype, the industry is still very much in its infancy, with nearly 75% of all deals coming at the early-stage (Angel – Series A) in 2015.

Original article from: 

https://www.cbinsights.com/blog/active-arvr-investors-infographic/

Jed Fisher's insight:

Useful (seems to be missing Leap Motion).

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Nemetschek acquires of all of the shares of Solibri

Nemetschek acquires of all of the shares of Solibri | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Solibri, Inc. develops and markets Quality Assurance solutions for AECO field that improve the quality of Building Information Modeling (BIM).
Jed Fisher's insight:

Nemetschek says that it has concluded its acquisition of all of the shares of Solibri. You may remember from December that Solibri makes software used in BIM model quality assurance and quality control.

http://www.solibri.com/solibri-acquired-by-nemetschek-allowing-exponential-growth-in-quality-assurance-and-quality-control/


My take - very smart move by Nemetschek. Solibri has some excellent software and is often seen as the standard for IFC and model checking in the AEC industry.

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Secretive Augmented Reality Startup Magic Leap Raising $827 Million - i want to believe that magic can be made real but...?

Secretive Augmented Reality Startup Magic Leap Raising $827 Million - i want to believe that magic can be made real but...? | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

http://www.forbes.com/sites/briansolomon/2015/12/09/secretive-augmented-reality-startup-magic-leap-raising-827-million/

Magic Leap wants to change your reality. And apparently they need a lot of money to do it.

The secretive augmented reality startup–think Google Glass meets Oculus Rift–is raising $827 million in a new Series C round

Jed Fisher's insight:

Ok, I know i'm going to get flack for this but seriously - $827M!?! for a startup! Yes, i know they have hired some smart guys. But seriously, i'm just not believing the hype.

For example, check out the current video of their tech and compare it to the near impossible pictures they show with their "Magic made real" (faked) photos.

The "magic made real" photos show a whale flying over the beach or into a basketball court. They show the following very hard things

1) everyone looking at the same location and seeing the scene from different angles

2) with the beach example they show people focusing on a the sky (even harder to track a central point for everyone to reference)

3) the show people without glasses....

4) one shows people on a beach - implying hardware is beach proof??


Vs the demo they have now, which in respect shows some very neat things - but $827M worth? i dont know about that... It shows something similar to Microsoft's Hololens:

i) identifies areas to augment, eg flat table, walls, doors

ii) projects AR into the scene

iii) some touch selection.


I want to believe the hype! I need to see this thing :-)

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Facebook Unleashes VR-Style 360 Videos For Ads And iOS

Facebook Unleashes VR-Style 360 Videos For Ads And iOS | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Zuck says VR is the future and Facebook is wasting no time building it into the News Feed and starting to make money off it. By embracing the format, Facebook can stay fresh for consumers by offering the most vivid way to connect with places you can’t go. Meanwhile, attracting organic VR videos will provide cover so it can slip VmaRketing into the feed.

Facebook brought 360 video viewing support to web and Android in September, and you can now watch these VR-style videos on iOS. Facebook is also opening up the format to advertisers, the first “immersive stories” coming from brands including AT&T, Corona, Nescafe, Ritz Crackers, Samsung and Walt Disney World.
Jed Fisher's insight:

This is massive for the support of VR and 360 videos

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Never Blind In VR: Enhancing HMD Experiences with Augmented Virtuality

Never Blind In VR: Enhancing HMD Experiences with Augmented Virtuality | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
In this video, we share our findings in building real-time 3Dexperiences with consumer headsets so as to go beyond the firstperson shooter gaming usage for which they are designed. Weaddress the key problems of such user experiences which are toisolate the user from his own body, have him lose contact with otherpeople in the room and with the real world. To solve those issueswe use an off-the-shelf Kinect for Windows v2 to inject somereality in the virtuality.Analyzing the usage of large cubic immersive rooms (CAVEs) in industries such as Automotive or Aerospace, we propose an experience that
Jed Fisher's insight:

Nice idea and job by Geoffrey Subileau and team. 

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GDC 2017 | February 27 — March 3, 2017 | Moscone Convention Center | San Francisco, California

GDC 2017 | February 27 — March 3, 2017 | Moscone Convention Center | San Francisco, California | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

Game Developer Conference - this week!

Jed Fisher's insight:

Last week we were at the very manufacturing Solidworks World, this week come meet us at the Game Developer Conference in San Francisco! ping me to meet up.

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The State Of Virtual Reality In 2016

The State Of Virtual Reality In 2016 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
In truth, 2016 was not “The Year of VR.” It was the year of the start of VR. Multiple major tech companies released impressive VR systems that were clearly the first of their kind; flawed and fascinating, destined to be improved upon and replaced. The age of immersive technology is upon us, but its future remains uncertain.
Jed Fisher's insight:

Firstly sorry for my lack of updates this month! I would love to write more but 4D Pipeline is flat out finishing off some exciting Augmented Reality, Mixed Reality, Virtual Reality, and raytracing projects.

Once again, this is a great summary, very glad they mention some of the highlights of VR this year - eg Google Earth and Minecraft. 

As mentioned before, we are creating enterprise VR experiences like car configurators and exciting retail or architectural experiences. These help win customers and convey complex information easier than before. 

 

 

Considering this year that billions have been invested in VR it's hard to see the output yet. I think as the article says, it's really only still the start for VR. I wonder if the investment hype will remain or if it will move to Artificial Intelligence (AI) this year. Regardless, VR has a strong future and we really have only seen the most obvious and first apps. I can assure you there is much more to come.
Augmented Reality (AR) or as Microsoft likes to call it Mixed Reality; this, still to me has far more potential but it's perhaps even earlier in it's days. Hololens really wow'd me, Magic Leap (dont get me started) failed to wow anyone except investors with make-believe videos (I hope to be proved wrong but doubt it), and yet these are still just the first ones in this space (Meta just released their new glasses).

 

Once we can process and visualize graphics on a Hololens as well as we can with VR or the top of the line AMD graphic card; plus scan a room to it's details; then the Hololens v3 is reallly going to be reaaaaaallyy amazing. Yet, today it's already impressive and has enabled a many completely new experiences (far far more than even VR). AR to me means game changers. 

Anyway - if it's one thing for sure we can say about VR, AR, and AI, it's that the world is going to continue to get much much more real in a virtual way! Maybe Elon Musk is correct and we are all part of one big computer game! Reminds me also of the John Lennon quote - "the more real you get, the less real they get!". Peace out :-) Happy Holidays, and have a safe, happy, healthy, prosperous New Year!

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SIGGRAPH 2016

SIGGRAPH 2016 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Jed Fisher's insight:

Find out why the "who's who of 3D graphics works with 4D Pipeline".  Let's meet up! 

Looking forward to seeing many of you at this year's Siggraph - one of our yearly events. I'll (Jed) will be there along with Tyler and a few members from our growing team. It's a great event to learn some new things, network, and kick off a new project. Ping me to meetup at success(at)4Dpipeline(dot)com

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Researchers have made GPS accurate to within a centimetre

Researchers have made GPS accurate to within a centimetre | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
So affordable, in fact, that we could soon see this centimetre-level GPS used in our personal devices.
Jed Fisher's insight:

This could be very significant. All these great AR/VR/mixed reality devices become significantly more useful when they know your exact location. As an example, knowing this and having a 3D plan of your building enable you to overlay this as 3D map data.

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Super lineup of speakers at VRX London! Grab a discount code from me, and checkout my Panel talk – Beyond gaming: The Possibilities of VR.

Super lineup of speakers at VRX London! Grab a discount code from me, and checkout my Panel talk – Beyond gaming: The Possibilities of VR. | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
VRX brings together 500 individuals from across video games, entertainment and B2B sectors to demonstrate the latest hardware, unreleased content and real-world uses of virtual reality
Jed Fisher's insight:

May 12-13, 2016, London.
http://events.vr-intelligence.com/vrxeurope/index.php

 

With a headline of "Deliver Incredible Consumer Experiences as Virtual Reality Goes Mainstream in 2016" you can see why 4D Pipeline is a big fan of this awesome event.

 

There are some fantastic VR speakers at the event, from games, film, and industry. http://events.vr-intelligence.com/vrxeurope/conference-speakers.php

 

I'll have the honor of being part of the panel: Beyond gaming: The possibilities VR opens up for multiple other content streams.

 

Would be great to see some of you there.

We'll be in London most of this week. Feel free to ping me at jed(at)4Dpipeline(dot)com  (feel free to also ping me for a nice discount code ;-))

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thrushenature's comment, May 14, 2016 12:55 AM
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Otoy breakthrough lets game developers run the best graphics software across platforms

Otoy breakthrough lets game developers run the best graphics software across platforms | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
It may be very arcane to most of us, but graphics startup Otoy has come up with a breakthrough that should help game developers create much more beautiful games that can run across different hardware platforms.

In a nutshell, Otoy reverse-engineered Nvidia’s general purpose graphics processing unit (GPGPU) software, known as CUDA, to run on non-Nvidia hardware. That means that programs written in the CUDA language are no longer exclusive to Nvidia graphics chips. Now they can run on GPUs from Advanced Micro Devices, ARM, and Intel. That means a CUDA program written for the PC could run on a PlayStation 4 or an Apple iPad.

Jed Fisher's insight:

Wow, this is pretty major. Very interesting. 

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Raytracing today and in the future

Raytracing today and in the future | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
By Jon Peddie
More papers, patents and PhDs have been written and awarded on raytracing than any other computer graphic technique.
Raytracing is a subset of the rendering market. The rendering market is a subset of software for larger markets, including media and entertainment (M&E), architecture, engineering and construction (AEC), computer-aided design (CAD), scientific, entertainment content creation and simulation-visualization. Not all users who have rendering capabilities in their products use it. At the same time there are products that have been developed solely as rendering tools and there are products that include 3D modeling, animation and rendering capabilities, and they may be used primarily for rendering, primarily for modeling or primarily for animation.
Because raytracing is so important, Continue reading →February 12, 2016
Jed Fisher's insight:

In short, Raytracing is HOT again!

At 4D Pipeline we often work with and on leading raytracing products. Contact me to find out more.


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Amazon Releases Its Own Game Engine (based on Crytek) For Free

Amazon Releases Its Own Game Engine (based on Crytek) For Free | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Amazon’s releasing their very own game engine. Lumberyard, as they call it, is based on Crytek’s famous CryEngine, and can be used to develop games for both PC and consoles. It’s also free to download, and comes with “no seat fees, subscription fees, or requirements to share revenue.”
Jed Fisher's insight:

When i started my career 3D and gaming were small niche markets - boy that changed! 3D is everywhere these days and gaming is booming, add to that VR and AR and the hundreds of use cases and industries that can be reimagined thanks to these technologies.

Amazon too is obviously seeing the potential.

They are now releasing their own game engine (competitor to Unity and Unreal) - it's based on the third player - Crytek of which they made a major deal with a few month ago to basically use Crytek as they want. Now their intention is clearer and they release Crytek as LUMBERYARD (with a logo of a penguin with a saw!?!)

Amazon may have licensed out the engine to use for their games, or, as some sources have suggested, they may be using it as a baseline to build their own proprietary gaming engine.

It's also worth highlighting the engine is completely free! 

In additional Amazon acquired Double Helix, the development studio behind 2013’s Killer Instinct.

My guess - expect to see more games on Kindles and my bet - Amazon releasing a VR headset or making a major partnership.

Games, games, games, VR, VR, VR! what else is there to say!

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How Google's Project Tango will change your life

How Google's Project Tango will change your life | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Project Tango is a Google platform for giving phones and tablets a sense of space, and it's going to radically change how people use their mobile devices.
Jed Fisher's insight:

Tango is coming, Tango is coming, Tango is almost here!!

Tango is the single most exciting technology i've seen in the last few years. I was blown away when i heard google was working on it (Apple also have their version of it), similarly Intel has the related RealSense.

In short, Tango is a depth sensor on the phone. This is going to improve computer visions 100x as we can now detect shapes and depth better (and quite precisely). For AEC, Manufacturing, medical, and more this is huge. Imagine - scanning a room, identifying key objects, then being to say render Augmented Reality. The benefit here to AR is we have a MUCH better understanding to our environment, we know where the tables are, doors are, walls are, we can also augment the objects we detect. Huge possibilities are opened because of this. Very very excited to be working on some Tango projects and to see this tech going live.

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Onshape launches commercial release

Onshape launches commercial release | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Onshape Inc made a next step in the development of cloud CAD system with the announcement of commercial release and private Beta for Onshape App Store and API. Onshape made virtual press conference...
Jed Fisher's insight:

(Firstly - thanks to Oleg Shilovitsky for another fine article)

So Onshape is finally out of beta and live!

Quick recap - Onshape, founded mostly by the former Solidworks founders, raised a truckload of money ($144M in 4 rounds) to basically put CAD in the browser (vs traditional big package install). Reasons - for all the benefits of cloud, eg collaboration, access anywhere from any device, cloud computing, … 

To me this is not a revolution, instead it’s more of an evolution. At 4D Pipeline we’ve helped build and take to market over a 100 new software products. Of these - there is only a small handful of “traditional” desktop installed products. My point is - if you are starting a new product you are almost certainly going to start it thinking about multiple devices/OSs, cloud, collaboration, etc. I.e. Cloud and having an App strategy is no longer revolutionary it’s table stakes. It makes sense, it’s needed, it’s awesome. So, i’m a little surprised that Onshape raised $144M; and that’s it’s taken so many years to release. That said, they have done many things right and seem to have had a nice delivery of their product to market.

Their usage metrics are so far more vanity metrics vs real metrics (eg most useful metric is 10000 users but this is not the same as 10000 regular users), however i am sure we will see these numbers grow. What is very impressive is their app store, they have come to market with some good partners - nice to see companies like SimScale there for cloud simulation.

To me their biggest challenge is less technical and instead more to do with the “lockin” of CAD. It’s hard (especially for the big companies) to change CAD systems. It’s a big change, it’s risky, and their invested in their current solution. i.e. dont break it if it’s not broke. That said, many would argue there are a lot of things that are “broken”.

Anyway - great to see a new CAD package on the block and in the cloud, it’s going to be interesting to see how Onshape grows and if (when?) it gets acquired (I’m tempted to start a betting pool!).

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Unity and “a product tailored to your needs” (for AEC)

Unity and “a product tailored to your needs” (for AEC) | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

A PRODUCT TAILORED TO YOUR NEEDS

Unity have partnered with our sole distributor VIMtrek to take the full cross-platform visualization power of Unity game engine technology and bring it to the Architecture, Engineering and Construction industries.

Jed Fisher's insight:

(AEC = industry of Architecture, Engineering, Construction)

So we have seen the rise of Unity and Unreal in many industries now - no longer only games. At 4D Pipeine we often use Unity and Unreal for various projects in different sectors including manufacturing but also AEC. Sometimes it makes a great fit, other times we will “roll our own” and build a product or solution from scratch (increasingly with webgl).


It’s clear though that Unity is also seeing the demand, they have a AEC page now about it’s use and they have partnered with a AEC consulting company called VIMtrek.

VIMTrek seems to now be building an offering around an exclusive partnership with Unity and the Unity editor. VIMTrek is clearly focused on AEC and Unity seems to have backed them thus the offering is likely to grow.


The reasons for the partnership from Unity (per a post in the Unity forums from Unity reps): "

- We switched focus towards the end of developing our AEC features, Unity still has much to achieve in the video game space and it would be ignorant of us to think we had completed in our mission/s. 

- AEC market deserves a lot more respect and attention than we could offer, we tried to solve the problem of developing an engine that catered for this market but in essence we couldn't do it with the level of investment we could commit too. The team wrote a lot of code and developed some cool features, basically we didn't want to lose that hard work and disappoint all of our customers who had given us such awesome feedback already, we therefore felt it was our duty to seek out a solution that best suited as many people as possible. Allowing VIMtek to resell what we had developed was the way we went to get these tools into the hands of our users. 

- Announcement on VIMtek site here: http://vimtrek.com/unity/unity-announcement

- There's contact details at the bottom of this page: https://unity3d.com/unity/industries/aec

"


It will be interesting to see how this announcement is perceived, certainly some AEC consultants will see this as potentially competitive, also similarly some AEC solutions providers like Revizto (a solution built on the Unity platform) will see this as competitive.

It’s also in a vertical where there are a number of webgl editors and viewers appearing, companies like Cl3ver but more all the time. Finally we are also increasingly more AEC/BIM viewers (and platforms) in this space, for example BIMx, Onuma, bim+, and others. In short, there’s plenty of room, plenty of opportunity, it’s less about competition and it’s more about find a targeted well fitting solution. 


It’s clear that there is a demand for visualization in the AEC space; it’s also clear that there is a clear servicing need; and finally there is most certainly a space for products like Unity - as well as the traditional AEC solutions and BIM platforms/tools. In short - let’s watch this space and offerings in this space grow.



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Now TIME has an entire section on Virtual Reality

Now TIME has an entire section on Virtual Reality | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Read the latest stories about Virtual Reality on TIME
Jed Fisher's insight:

Wow, I've been involved in 3D my entire career and started my blog on AR and VR before it was "in". Now Time has not only a story but an entire section on VR. Amazing. 

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Mike Busarello's Digital Storybooks's curator insight, March 18, 2016 3:59 PM

Jed Fisher's Insight: Wow, I've been involved in 3D my entire career and started my blog on AR and VR before it was "in". Now Time has not only a story but an entire section on VR. Amazing. 

Donna Rosenberger's curator insight, March 18, 2016 4:15 PM

Jed Fisher's Insight: Wow, I've been involved in 3D my entire career and started my blog on AR and VR before it was "in". Now Time has not only a story but an entire section on VR. Amazing. 

Melissa Tothero's curator insight, March 24, 2016 11:52 PM

Jed Fisher's Insight: Wow, I've been involved in 3D my entire career and started my blog on AR and VR before it was "in". Now Time has not only a story but an entire section on VR. Amazing.