Where did Magic Leap come from?
As best as I can tell, Magic Leap wasn't originally a tech startup at all. When I rode the Wayback Machine to 2010, the first stop was a fairly threadbare website for a company called Magic Leap Studios. Though the Magic Leap of four years ago already had a relationship with Weta Workshop, augmented reality didn't seem to be the goal: Magic Leap claimed to be working with Weta on a graphic novel and a series of feature films.
At first i thought this was a scam :-) but the hype kept going and then very well respected people like Graeme Devine started getting on board and quoting "any sufficiently advanced technology is indistinguishable from magic" / "trust me it's real". We make ghosts.
I'm excited :-)