According to research from IBM, 90% of the world's data was created in just the past few years. Where does this data come from? Well, every minute 208,300 photos are uploaded to Facebook, 350,000 tweets are sent, millions of dollars are carried out in Amazon transactions and more.
Big data analytics is thus derived from the way this tremendous amount of data is handled in order to make strategic, profit-driven decisions, making our enormous stores of data useful.
Via Lauren Moss