As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.
Visuals communicate complex ideas into something more digestible. Large amounts of text make it harder for our brains to find pertinent information in a timely manner. This problem can be remedied quite easily, by adding images and visuals into marketing yourself.
Sunni Brown, 36, is one of a number of consultants who have built a career around the ... conviction: that doodles help us think and perform better. Even when the art is off-topic, Ms. Brown believes, the added stimulation can anchor a drawer in the present.
Imagine a meeting where all the issues, debates, solutions or decisions that you and your team are discussing get captured, as you speak, in a large visual piece (about 3 meters wide by 1.40 meters tall) where you can easily identify each moment, what was said, agreed or argued.
Or even better! Imagine a workshop where what is being said, and projected and practiced, gets summarized in a visual element which, at the end of the programme, participants will receive a digital image by e-mail or any device you decide, to be inspired by, again and again, any time they need a reminder.
I was recently asked to give some advice on how to go about teaching a Visual Thinking and Storytelling course and realized I had a lot to offer, but had never condensed it into a synopsis/example listing. So here is version 1.0 of my recommendations (version 2.0 will be coming soon) I use the Rule from The Back of the Napkin to cast an overview of the kinds of ways we see and show information, but I also use a lot of ideas from service design thinking to engage students with ideas about storytelling and diagraming out problems.
Vancouver teacher Brad Ovenell-Carter has been doodling notes in Moleskine notebooks at conferences for a while, causing heads to turn. People used to ask him for copies and he would snap a photo and send it to them.
When the iPad came along, Ovenell-Carter migrated his "sketch-notes" to his tablet, using a stylus to draw into an App called Paper (he preferred its simplicity to higher-end tools for graphic designers). That’s when he became an exemplar for the growing sub-culture of paperless learners, doodlers, iPad-only learners, live-scribers or — his personal favorite — "sketch-noters." Their craft raises new questions about the future of learning and even communication.
When you're trying to learn, do something with your new knowledge, such as summarising it or explaining it to someone else. This deepens your memories and helps integrate what you've learned with what you already knew. A new study has tested the benefits of another beneficial learning activity - drawing.
After posting about top iPad apps for creating sketchnotes, I received a couple of requests for sharing video tutorials on sketchnoting on iPad. The videos below are probably the best tutorials you would find out there.
On a larger scale you can say that le geste stands for non-verbal communication. Like in the way someone points or pinches his chin with his hand to indicate he is thinking. By the way, it is no surprise that the stylish French lifestyle has a word for it.
Is sketching by hand more than a nostalgic activity? How is paper any different from a screen, especially when hardware is becoming more and more sophisticated? Is improving your hand-sketching skills really worthwhile when high-tech software is advancing every day? What difference can a pencil possibly make?
Mind mapping is an excellent way to capture the key points of a book in a visual form. But what if the book you’re reading contains so much useful information that it’s hard to capture it all in a single mind map?
Communication is one of the most important skills anyone can have, in business and in life. As individuals and as a species, I believe we will be happier and more productive if we can improve our ability to communicate. This blog is dedicated to that effort. Join the conversation! Dave Gray is the Founder and Chairman of XPLANE, the visual thinking company. Founded in 1993, XPLANE has grown to be the world’s leading consulting and design firm focused on information-driven communications. Dave’s time is spent researching and writing on visual business, as well as speaking, coaching and delivering workshops to corporate clients.
[O]ften... people focus too much on the visuals, text and fancy containers but neglect the structure of their doodle/sketchnote/infodoodle [delete where appropriate] . This is a mistake. It is the structure that holds it all together and can really lift the peice. While you can get away with this when doodling for your self, when we are talking about communicating ideas this is essential.
On Eun-ju, CEO of Social Frog, a South Korean start-up, was quick to name names that could help explain her specialty: Einstein, Da Vinci, Picasso and Jobs. She told The Korea Herald that she grouped these figures together because they represent the power of drawing. Though how much drawing played a part is arguable, it is widely thought that Einstein used visualization to come up with his theory of relativity....