Visual storytelling
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The Science behind viral stories on the Web

The Science behind viral stories on the Web | Visual storytelling | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris, Guillaume Decugis
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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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Simon Staffans: What's next for crossmedia?

Simon Staffans: What's next for crossmedia? | Visual storytelling | Scoop.it
The art of storytelling is becoming crucial in an increasingly connected world

Via Simon Staffans
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Simon Staffans's curator insight, March 6, 2014 5:16 AM

A look ahead with some predictions.

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Can Visual Content Boost Social Media Engagement? (Infographic)

Can Visual Content Boost Social Media Engagement? (Infographic) | Visual storytelling | Scoop.it
Can Visual Content Boost Social Media Engagement?

Via John van den Brink
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Rescooped by estherbouw from Teaching Visual Communication in a Business Communication Course
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Videos Demonstrating the Visual Thinking Landscape

Videos Demonstrating the Visual Thinking Landscape | Visual storytelling | Scoop.it

"Visual thinking is a way to organize your thoughts and improve your ability to think and communicate."


Via Bovee & Thill's Online Business Communication Magazines
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Bovee & Thill's Online Business Communication Magazines's curator insight, March 4, 2014 4:45 PM

"Visual thinking is a way to expand your range and capacity by going beyond the linear world of the written word, list and spreadsheet, and entering the non-linear world of complex spacial relationships, networks, maps and diagrams."

Dave Wood's curator insight, March 7, 2014 8:30 PM

Some great how-to video demos here by Dave Gray.