Digital News Web Digest
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WonderPush promet d’envoyer des notifications à la cible idéale

WonderPush promet d’envoyer des notifications à la cible idéale | Digital News Web Digest | Scoop.it
WonderPush édite une plateforme de ciblage des notifications. Plus de détails avec Frédéric Mahé, le fondateur.
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The Social Media Marketing Checklist | Visual.ly

The Social Media Marketing Checklist | Visual.ly | Digital News Web Digest | Scoop.it
This checklist from Sprout Social can help your brand create a new social media marketing strategy, or if you already have a set strategy, it can serv
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Abused Emojis keyboard for iPhone helps kids talk about battering, bullying and dark feelings

Abused Emojis keyboard for iPhone helps kids talk about battering, bullying and dark feelings | Digital News Web Digest | Scoop.it
A new emoji keyboard for children may cause alarm — and that’s the point. Abused Emojis, a free iPhone app, lets kids express with emoji some bad things that are happening to them at home or school.
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Why Visual Content Is a Social Media Secret Weapon

Why Visual Content Is a Social Media Secret Weapon | Digital News Web Digest | Scoop.it
Over the past few years there has been a noticeable shift towards visual social media content online.
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How to Handle a Social Media Crisis

How to Handle a Social Media Crisis | Digital News Web Digest | Scoop.it
Do you have a crisis plan? In this article, you'll discover four tips on how to effectively deal with a social media crisis.

Via Catherine Pham
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A new ad metric? The Financial Times creates 'cost per hour'

A new ad metric? The Financial Times creates 'cost per hour' | Digital News Web Digest | Scoop.it
Despite the significant innovations that have taken place in online ads in the past several years, advertisers still largely rely on metrics like CPM and CPC to quantify their digital ad spend.
To a large extent, the use of these metrics makes sense.
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Pinterest Offers First Motion-Based Promoted Pins, Better Targeting In New Ad Suite

Pinterest Offers First Motion-Based Promoted Pins, Better Targeting In New Ad Suite | Digital News Web Digest | Scoop.it
VideoAlready nearly 90% of Pinterest users have made a purchase prompted by a pin they saw on the site, a study found this month.
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10 Web design trends you can expect to see in 2015

10 Web design trends you can expect to see in 2015 | Digital News Web Digest | Scoop.it
Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of the trends we predicted for 2014.
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What's Mobile's Role in the Omnichannel Experience? - eMarketer

What's Mobile's Role in the Omnichannel Experience? - eMarketer | Digital News Web Digest | Scoop.it
The smartphone is becoming the new hub of retail. The majority of US consumers shop with their phones, and in most cases, mobile is the catalyst for sales, according to a new eMarketer report.
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Black Friday Goes Digital, and Mobile, in the UK -

Black Friday Goes Digital, and Mobile, in the UK - | Digital News Web Digest | Scoop.it
In the UK, Black Friday and Cyber Monday are largely arbitrary shopping days, and both are fair game for digital shoppers. But while the Black Friday headlines centered on physical in-store altercations, most of the action was going on online.
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Dark Social Matters More than You May Think - eMarketer

Dark Social Matters More than You May Think - eMarketer | Digital News Web Digest | Scoop.it
We've all heard about "in the light" sharing on social platforms, but dark social—when people copy and paste content or links and send it to their contacts in a private message—matters just as much, if not more.
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Product Hunt now lets you curate your own collections of products

Product Hunt now lets you curate your own collections of products | Digital News Web Digest | Scoop.it
Product Hunt, the best place to find out about the latest startups, today announced a new feature that lets users created their own curated collections of their favorite products.
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Etude IAB :  Montée en puissance des formats longs et métamorphoses de la vidéo mobile

Etude IAB :  Montée en puissance des formats longs et métamorphoses de la vidéo mobile | Digital News Web Digest | Scoop.it
Une étude récente publiée par l’IAB montre que la vidéo mobile sort du ghetto des formats courts.
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The Psychology of Color: How to Use Colors to Increase Conversion Rate

The Psychology of Color: How to Use Colors to Increase Conversion Rate | Digital News Web Digest | Scoop.it

Via Wes Thomas
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21 time-saving Pinterest tools

21 time-saving Pinterest tools | Digital News Web Digest | Scoop.it
If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools.
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Worldwide Ad Spending | eMarketer

Worldwide Ad Spending | eMarketer | Digital News Web Digest | Scoop.it
You’re more likely to succeed when data drives your decisions. Explore some of our latest forecasts here: http://t.co/pQZfoVU2Gu
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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Digital News Web Digest | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.
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Marketers Focus on Making Attribution Data Actionable - eMarketer

Marketers Focus on Making Attribution Data Actionable - eMarketer | Digital News Web Digest | Scoop.it
For all the promise surrounding cross-platform attribution, there is no shortage of disenchantment when it comes to pulling off such a complex task.
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9 SEO secrets every business should know

9 SEO secrets every business should know | Digital News Web Digest | Scoop.it
This post has been brought to you by SEO PowerSuite: all the SEO tools you'll ever need under one roof.  The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of...
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Practical tips for Web and mobile usability tests

Practical tips for Web and mobile usability tests | Digital News Web Digest | Scoop.it
Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping platform.
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Digital Ad Spend in France to Hit $3 Billion This Year - eMarketer

Digital Ad Spend in France to Hit $3 Billion This Year - eMarketer | Digital News Web Digest | Scoop.it
Digital ad spend in France will rise 7.0% this year to pass $3 billion, accounting for 20.2% of total media ad spending, eMarketer estimates.
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How accurate were my seven email marketing predictions for 2014?

How accurate were my seven email marketing predictions for 2014? | Digital News Web Digest | Scoop.it
In January 2014 I blogged about my seven super exciting predictions for boring old email marketing, which raised a lot of questions…  
So now, in hindsight, how accurate was I?1.
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It's the End of 2014. Where's Personalization Now?

It's the End of 2014. Where's Personalization Now? | Digital News Web Digest | Scoop.it
Despite the buzz around personalization this year, much room for growth remains as we enter 2015, with few marketers and agency professionals reporting extensive usage.
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Programmatic Joins the UK Digital Advertising Mix - eMarketer

Programmatic Joins the UK Digital Advertising Mix - eMarketer | Digital News Web Digest | Scoop.it
One digital advertising trend rising to greater prominence in the UK is programmatic buying of digital display ads.
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