Despite the significant innovations that have taken place in online ads in the past several years, advertisers still largely rely on metrics like CPM and CPC to quantify their digital ad spend. To a large extent, the use of these metrics makes sense.
In the UK, Black Friday and Cyber Monday are largely arbitrary shopping days, and both are fair game for digital shoppers. But while the Black Friday headlines centered on physical in-store altercations, most of the action was going on online.
We've all heard about "in the light" sharing on social platforms, but dark social—when people copy and paste content or links and send it to their contacts in a private message—matters just as much, if not more.
This post has been brought to you by SEO PowerSuite: all the SEO tools you'll ever need under one roof. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of...
Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping platform.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.