Holiday Conversion Tips
With all this talk of technology and digital devices, you may be inclined to throw your entire holiday marketing budget at the innovations and hope that some of it sticks. However, there are still a few proven conversion tips that have stood the test of time despite huge blowout sales and free shipping announcements:
Create Bundles and Samplers – Focus on delivering value to your customers no matter what technology they’re using to browse your site. Consider creating samplers, bundles and other popular combinations to increase average per-order value.
Give Them Plenty of Information - Provide plenty of information to help the consumer make a decision. People want to know they have enough detail to buy...