Robin Good: Mood boards are a way to visually convery a type of "look", feeling and atmosphere for a marketing campaign, a brand identity design effort or for an event project.
Mood boards are created by curating a set of images gathered from different sources, but which - together - convey the type of style, design, colors and "character" that one wants to achieve.
In this guide to creating effective mood boards, Paul Wyat provides some good tips, examples and references to tools that can help you create effective "mood boards".
"When trying to convey a design idea, moods, feelings and fluffy stuff like that are hard to communicate. So professional designers will often use a mood board: a collection of textures, images and text related to a design theme as a reference point."
Interesting. Useful. 8/10
Via Robin Good