Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Well, maybe not evil, but “highly problematic.” First, let’s remove what we all *think* Lego is (i.e. our own nostalgic memories, our aspirational beliefs, or $250 robot sets), and instead concentrate...
Jon C's insight:
Media literacy and visual representations that Lego present - some good ideas here to reflect on re. advertising and kids
On bus stops, in magazines, and on TV: they're color schemes and shapes and ideas that we're exposed to every day. We take them for granted, these images, because they seem so commonplace. But someone created them.
In the new book "100 Ideas That Changed Graphic Design" by Steven Heller and design critic Veronique Vienne, some of the most unique and game-changing images are featured and discussed.