Visual & digital texts
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Visual & digital texts
engaging with visual and digital texts in education
Curated by Jon C
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Initiative creates toys to reflect children living with disabilities

Initiative creates toys to reflect children living with disabilities | Visual & digital texts | Scoop.it

Melbourne mother Maria Kentley is now contributing to the Toy Like Me campaign, which advocates for toy makers to better represent children living with a disability, through her not-for-profit 'Hope Toys'. Dancing, singing, blowing kisses and playing with toys are all part of the joys of being a little girl. But for 4-year-old Millie Grant, standard dolls did not quite fit the bill. 

Jon C's insight:
Critical media literacy - who is represented and who is hidden in our communities and in our advertising and toys? A great story to show alternative toy options. 
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IKEA BEDS commercial

The third instalment of The Wonderful Everyday campaign looks at the spaces in the home where our days begin and end: the bedroom and the bathroom.
Jon C's insight:
Read this extract from The Tempest, discuss what it might look and feel like, then view this IKEA advert to see how imagination and creativity can be played out. Wonderful commercial! Such stuff as dreams are made on Prospero: Our revels now are ended. These our actors, As I foretold you, were all spirits, and Are melted into air, into thin air: And like the baseless fabric of this vision, The cloud-capp'd tow'rs, the gorgeous palaces, The solemn temples, the great globe itself, Yea, all which it inherit, shall dissolve, And, like this insubstantial pageant faded, Leave not a rack behind. We are such stuff As dreams are made on; and our little life Is rounded with a sleep. The Tempest Act 4, scene 1, 148–158
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Shiyang he on Behance

The One Show: 1 SILVER, 6 Merit D&AD Awards: 1 Inbook Cannes Lions: 2 BRONZE, 2 Finalist Clio: 1 SILVER, 2 BRONZE London International Awards: 1 SILVER The New York Festivals: 1 BRONZE AdFest: 2 SILVER, 1 BRONZE, 2 Finalist spikes Asia: 2 GOLD, 1 SILVER, 4 Finalist
Jon C's insight:

Nice social commentary on how we use technology to be alone together #sheeryturkle

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7-Year-Old Redesigns Sauce Label To Look Less Like It Contains Cat Poop

7-Year-Old Redesigns Sauce Label To Look Less Like It Contains Cat Poop | Visual & digital texts | Scoop.it
Harry Deverill had no idea what the label of his favorite sauce was even supposed to be. Now his design is on store shelves across Britain.
Jon C's insight:

Love this! A kid sees bad design and offers to re-draw it for the company. Look at the original sauce bottle image - it does look like cat poo.

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'The Invisible Discriminator' - Stop. Think. Respect. - YouTube

Why should anyone be made to feel like crap, just for being who they are? Subtle or 'casual' racism can be just as harmful as more overt forms. Stop. Think. ...
Jon C's insight:

Powerful video about racism and discrimination, using subtle images and effective voice over

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Greenpeace: LEGO — Everything is NOT awesome | Ads of the World™

Greenpeace: LEGO — Everything is NOT awesome | Ads of the World™ | Visual & digital texts | Scoop.it
URL: http://www.legoblockshell.org We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO's halo effect is being used to sell propaganda t
Jon C's insight:

An excellent use of music to complement the still shots of LEGO creatures sinking under oil. The parody of the LEGO movie and dong got them into some trouble, with the down beat "everything is awesome" making a strong point 

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The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry

The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry | Visual & digital texts | Scoop.it
Have you been brought to tears by an ad, or five, over the last while? It's not hormones/your meds/the lunar cycle/the polar vortex. Here, we look at...
Jon C's insight:

Sadvertising? Some detailed discussion about how ads use emotions to persuade us. 

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If All Movies Were Made in the Mid-Century, These Would Be the Posters

If All Movies Were Made in the Mid-Century, These Would Be the Posters | Visual & digital texts | Scoop.it
I would SO go to more movies if the posters looked like these! Imagine every film existed in some time-suspended mid-century wonderland; the posters might
Jon C's insight:

Design styles reflect the era they are created, but it only becomes apparent once we look back. What is 'ordinary' today will become that 'teens' or 'noughties' style in the future. These are movie posters re-imagined from a mid 20th century style and aesthetic. 

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Follow the Frog

Follow the Frog is a finalist in the DoGooder Nonprofit Video Awards! With your help we can win. Vote now: http://www.youtube.com/DoGooder And remember that ...
Jon C's insight:

Good cause and great example of storytelling in 3 minutes

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I'm starting to think Lego is evil

I'm starting to think Lego is evil | Visual & digital texts | Scoop.it
Well, maybe not evil, but “highly problematic.”
First, let’s remove what we all *think* Lego is (i.e. our own nostalgic memories, our aspirational beliefs, or $250 robot sets), and instead concentrate...
Jon C's insight:

Media literacy and visual representations that Lego present - some good ideas here to reflect on re. advertising and kids

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100 Ideas That Changed Graphic Design

100 Ideas That Changed Graphic Design | Visual & digital texts | Scoop.it

On bus stops, in magazines, and on TV: they're color schemes and shapes and ideas that we're exposed to every day. We take them for granted, these images, because they seem so commonplace. But someone created them.

In the new book "100 Ideas That Changed Graphic Design" by Steven Heller and design critic Veronique Vienne, some of the most unique and game-changing images are featured and discussed.


Via Andrea Zeitz
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Evolution of US Breakfast Cereals visual design

Evolution of US Breakfast Cereals visual design | Visual & digital texts | Scoop.it
Some interesting design evolution - hyper real colors, 3D feel.
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Look closely because what’s happening in this ad has hardly ever be seen in Australia

Look closely because what’s happening in this ad has hardly ever be seen in Australia | Visual & digital texts | Scoop.it
IT MIGHT just be one of the most mould breaking adverts ever seen on Australian TV.
Jon C's insight:
Advertising slowly becoming more inclusive with this great ad from Kmart with variety of kids playing with dolls and lego. 
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Dissecting a Trailer: The Parts of the Film That Make the Cut

Dissecting a Trailer: The Parts of the Film That Make the Cut | Visual & digital texts | Scoop.it
How scenes from five of the nine best picture nominees were reassembled to promote the films.
Jon C's insight:

Fascinating interactive guide to how trailers are structured, showing how each scene relates to the order of the film - classic films trailers follow the chronology of the film, while others are more 'teaser' like, and  jump all over the film, presenting a taste of the ideas, rather than the storyline. Excellent interactive visuals let you see how the trailers are put together in this article from the Guardian. 

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Ant-Man Trailer and First Poster Ready to View - TheHDRoom

Ant-Man Trailer and First Poster Ready to View - TheHDRoom | Visual & digital texts | Scoop.it
The first Ant-Man trailer debuted during Marvel's Agent Carter last night. You can watch the full Ant-Man trailer here in high definition.
Jon C's insight:

Great use of white space in this poster

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Canadian Journalists for Free Expression: Defend press freedom, 2 | Ads of the World™

Canadian Journalists for Free Expression: Defend press freedom, 2 | Ads of the World™ | Visual & digital texts | Scoop.it

y clyInformation is ammunition. Advertising Agency: Juniper Park, Toronto, Canada Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quin

Jon C's insight:

Very clever advertising series on freedom of the press. Information is ammunition - look closely

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Your Best Mad Men Ad Mash-Ups

Your Best Mad Men Ad Mash-Ups | Visual & digital texts | Scoop.it
When we asked how you would tag the blank Mad Men posters currently gracing subway platforms across the city we expected a couple submissions. Instead we got dozens.
Jon C's insight:

Mad men posters re-mixed across city subway posters. Mash up and participatory culture

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Greenbees - YouTube

Greenbees - Save the bees, save the humans. http://sos-bees.org/greenbees The Greenbees are mobilizing to protest against pesticides sold by agro chemical co...
Jon C's insight:

Timely and powerful play on the role of activism, but with bees out to save themselves and us too.  Green peace has some excellent video advertising. 

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How Cereal Boxes Are Designed To Hypnotize You

How Cereal Boxes Are Designed To Hypnotize You | Visual & digital texts | Scoop.it
A new study finds cartoon mascots are always designed to make love to your eyes. Cap'n Crunch? More like Svengali.
Jon C's insight:

The eyes have it in advertising 

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Eyetracking Study Reveals What People Actually Look At When Shopping Online

Eyetracking Study Reveals What People Actually Look At When Shopping Online | Visual & digital texts | Scoop.it
Not just boobs! But yes, definitely boobs.
Jon C's insight:

This gives more data around the concept of salience and reading paths for visual literacy

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Coca Cola Security Cameras new commercial

Very nice new commercial from Coca Cola http://www.coca-colablog.com/brands/coca-cola-security-cameras/ © Coca Cola Company
Jon C's insight:

The grainy nature of securty cameras is one coding orientation that means something different to other types of footage. Great ad. 

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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Visual & digital texts | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Shaun Pietersma
Jon C's insight:

Great ideas, great ads, via TED

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Shaun Pietersma's curator insight, March 25, 2013 6:02 AM

One more for fun...

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ikea lamp

Spike Jonze's Ikea commercial. Great as springboard for discussing visual and audio elements that are used to persuade viewers.

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