For its 2010 Red, BFB wanted to be transparent and forthcoming about the wine it was selling. Even before deciding to put it on the label, Fesq had been collecting data on the vineyards, vintage conditions, ferments, and more since 2009. With Feltron's help, "The labels on these wines should tell you something about the wine inside, be honest about it, and maybe even help inspire a bit of wine research."
BFB's future labels will also feature the specialized info-graphic design. Each bottle's data set differs from that of the bottle next to it; thus, no two labels can be the same.