Colour and Space is a project by designers Mie Frey Damgaard and Peter Ørntoft for decorative paint brand Jotun. It digs through Turkish Pinterest boards, analyzing two fairly basic but powerful categories: color and location. The results are placed into simple pie charts, showing preferred colors in places around the home like kids’ rooms (the faintest pink), living rooms (maize), and kitchens (white).
Colour and Space leverages big data to boil all that design into the simplest of actionable metrics--what color should my living room be? Because what you’re responding to in some random interior design photo may be the unique furnishings, but it’s just as often the color--that striking palette that’s all of a trip to Lowe’s away from reality.