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visual data
learning, conceptualizing + communicating data with infographics, visualizations, etc...
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Data Visualization - The New Art Of Understanding

Data Visualization - The New Art Of Understanding | visual data | Scoop.it

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst’ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics.

Visualization, as we know it, is starting to spread through individual contributors and niche companies forging the path. A lot of these individuals are learning as they go and using available tools and technologies, but invariably data access and computing capabilities to specific information are limitations that still require heavy investments.

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst‘ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics, but can create, interact, discover and explain relationships in the information and become the go-to people leadership looks for to understand and make quick decisions for their business through data...

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Big Data Management for Marketing Effectiveness

Big Data Management for Marketing Effectiveness | visual data | Scoop.it

Big data in marketing world is also on the rise. Consider these stats: 4.8 trillion online ad impressions in 2011 and the predicted online ad spending of $83.2 billion for 2012. With the growth of unstructured data reach the 80 percent mark – also with the fact that there are 2.5 exabytes of data created on daily basis – those figures will only mean that big data is, indeed, big opportunities for businesses that are able to make the most of them.

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2 GE Infographics Offer Hints About The Future Of Data-Driven Management

2 GE Infographics Offer Hints About The Future Of Data-Driven Management | visual data | Scoop.it
GE has been riding the infographics train for all its worth, creating a slew of remarkable charts illustrating everything from health ailments and how their linked to how good different countries are at innovating.

But they’ve rarely turned the lens onto the company’s own data, which makes these two experiments, by Ben Fry’s company Fathom, so interesting. Both look deep into the welter of data that GE’s products create everyday, and in so doing, offer a little glimpse into what could be possible when infographics make their way from Internet fad to management tool.

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With Infographic, Airbnb Turns Boring Facts Into Masterful Marketing

With Infographic, Airbnb Turns Boring Facts Into Masterful Marketing | visual data | Scoop.it
The company has experienced meteoric growth over the last year, fueled by global expansion. And they're good at telling the story.

A company’s annual report is a go-to reference when sizing up a company’s health and prospects. All those facts and figures arranged in black-and-white tables also make up the perfect cure for insomnia. Why do corporate documents have to be so boring? They don’t, as the info-data genius Nick Felton revealed in 2005, when he began issuing his own highly personalized form of annual reports chock full of biographical details presented with design gusto. (You may recall that Felton is also responsible for inspiring Facebook’s new Timeline format.) It took a few years, but companies are finally catching on to the idea of leavening snooze-inducing data with exciting colorful graphics and easy-to-read figures.

The latest to jump on the Felton bandwagon: Airbnb, which comprises a global network of local renters providing alternates to pricey hotel rooms. The big news here--rendered in eye-catching red--is that the three-year-old company is celebrating its 5 millionth nightly booking (4 million of which were made in the last year alone). That meteoric growth has a lot to do with its global expansion: 75% of its business now involves an international guest, host, or both--a fine argument for opening six new offices in major international cities by March 2012...

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Bloomberg And Frog Turn Raw Data Into Branding

Bloomberg And Frog Turn Raw Data Into Branding | visual data | Scoop.it

Tasked with creating a corporate page for Bloomberg, frog had to figure out the central theme of all its myriad businesses: Data, which they then used as a clever bit of branding.

The idea is that Bloomberg, in all of its businesses, provides data and information. So why not use that data as the actual branding itself..?

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5 reasons to use an infographic as a press release

5 reasons to use an infographic as a press release | visual data | Scoop.it
Not only will it communicate your client’s message more effectively, but also it help your message stand out among a crowded field of pitches.

 

Why are infographics so effective? And why should you consider doing a press release in infographic style? Here are five reasons...

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Getting More From Infographics

Getting More From Infographics | visual data | Scoop.it
Infographics are on the rise, and well-made, well-placed creations can broaden a brand's reach further than any advertisement.

 

As a visual communication device, infographics lend themselves to the representation of statistical data or explanation of complex relationships. But that’s not where their value ends. In fact, infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.

Infographics come in a variety of formats, too. Layout, orientation and styling are limited only by the creativity of the designer. We’re even starting to see the rise of “infomotion” — infographics with moving elements and interactivity that further engage the audience.

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Philippe Trebaul's curator insight, March 2, 2013 7:03 AM
Tirer le meilleur des Infographies.

Infographies sont à la hausse, et bien fait, les créations bien placés peuvent élargir la portée d'une marque au-delà de toute publicité.

 

En tant que dispositif de communication visuelle, infographie se prêtent à la représentation des données statistiques ou des explications des relations complexes. Mais ce n'est pas là leur valeur se termine. En fait, infographie peuvent communiquer n'importe quoi, tant que c'est engageante, pertinente et plus convaincante que l'image que comme texte pur.

Infographies viennent dans une variété de formats, aussi. Mise en page, l'orientation et le style ne sont limitées que par la créativité du concepteur.Nous commençons même à voir la montée du «infomotion" - infographie avec des éléments mobiles et l'interactivité que la poursuite interpellent le public".


Getting More From Infographics via @MYDstudio http://sco.lt/...


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How Your Favorite Sites Are Using Your Data

How Your Favorite Sites Are Using Your Data | visual data | Scoop.it
The rise of social sharing sites has brought about an interesting change in how our data is being used.

All of the different sites you frequent on a daily basis are actively gathering facts about you. Social networks are betting on a future built on a personalized web, an Internet paradise filled with items the virtual you will be more apt to share, pin, tweet, or “like.”
Social sites, search engines and applications are increasingly using our information in an effort to provide a more personal web experience. Facebook, Pinterest, Google, Pandora, and Twitter are some of the most popular websites that are changing the way we are being advertised to. The value of this change will bring more of the products and services we actually enjoy and want to look at, instead of all the junk we aren’t interested in, or even remotely care about. As we wake up to how the web is changing, it will most likely be seen as a fair exchange for the information we offer to companies and advertisers in our social profiles. It will also create a more personalized way for brands to interact with their customers...

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6 Reasons Why Infographics and Data Visualization Works

6 Reasons Why Infographics and Data Visualization Works | visual data | Scoop.it

The visual nature of the human species is highlighted by just how much people love sharing infographics and interesting data visualizations. This is demonstrated by the widespread adoption of infographics for linkbuilding and viral marketing. If people have a choice between something that is visually compelling and easy to digest they are going to choose that over other forms such as written word that takes longer and more energy to digest.

Ever wonder why infographics and data visualization have become so popular over the last year or two? Here is a quick overview of a few of the reasons why visualization is important, highlighted with an infographic by J6Design...

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Why Your Blog Needs an Infographic and How to Make it Happen

Why Your Blog Needs an Infographic and How to Make it Happen | visual data | Scoop.it

An infographic is a visual representation of information. Consumers see infographics every day when they stop at a stop sign, read the weather report in the newspaper, or look at a chartor graph. Businesses are now beginning to create infographics to put on their blogs to help draw in readers. Infographics work well for a few reasons:

-They work well when you are trying to report complicated or boring information. These are typically the two types of articles that are most difficult to read, so showing the information pictorially tends to help keep readers engaged and help them understand the information easier and without frustration.
-They can help show the creativity of your company. This will help make your company more appealing to consumers and help improve the visibility of your brand. After all, the longer people stay on your site the better chance you have that they will return.
-An infographic works the same way as a traditional article in terms of SEO. If someone links back to your infographic, your SEO will improve (and people are much more likely to share an infographic than a big block of text).
Just about every blog has tapped into the infographic mania that has taken over in 2012, but creating an infographic isn’t easy. Many blogs cannot afford to hire a web designer to create an infographic, so they are forced to do the design on their own. This can make for a more confusing piece of text than a traditional article if done incorrectly. Consider how to create a successful infographic...

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Real-Time Insights Finder | Think Insights with Google

Real-Time Insights Finder | Think Insights with Google | visual data | Scoop.it

A Google developed tool that hubs up all the great complimentary Google tools to understand the key target consumer, where and how they spend time. 

Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity are a window into the attitudes, perceptions and needs of your consumers. We've brought together our fast, free insights tools to help you make sense of this data and start gaining valuable insight in real-time. It’s the difference between guessing and knowing...

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17 Eye-Opening Examples of Content Visualization

17 Eye-Opening Examples of Content Visualization | visual data | Scoop.it
Visualized content is popping up all over the web lately, and it's no surprise.

But does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.

Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience.

There are many ways you can make your content more visually appealing and effective. Some are simple, and some are more complex. Either way, visualized content is hot. Here are some awesome examples of content visualization to motivate you to start thinking more with your eyes.

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Big data equals big opportunities for businesses [Infographic]

Big data equals big opportunities for businesses [Infographic] | visual data | Scoop.it
Research from the University of Texas at Austin argues that companies are not leveraging the data to draw insights that could help improve their businesses.
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Marketing across connected devices: How to do it - Memeburn

Marketing across connected devices: How to do it - Memeburn | visual data | Scoop.it
MemeburnMarketing across connected devices: How to do itMemeburnThere is further evidence in this infographic from iStrategy, even though it is from 2 years ago that mobile device usage contributes to overall internet usage.
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