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visual data
learning, conceptualizing + communicating data with infographics, visualizations, etc...
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Can you trust an infographic?

Can you trust an infographic? | visual data | Scoop.it

A pictorial display of statistics, the infographic is a huge hit in the internet age.

But as one on rape figures has recently shown, they can be highly misleading.



A picture apocryphally speaks a thousand words, but its 21st-century counterpart – the infographic – often says much less. It's no surprise that the grabby and easily shared format has taken off in the internet era, and thlatest graphic to go viral is one on a tough and complex problem: rape and criminal justice...

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With Infographic, Airbnb Turns Boring Facts Into Masterful Marketing

With Infographic, Airbnb Turns Boring Facts Into Masterful Marketing | visual data | Scoop.it
The company has experienced meteoric growth over the last year, fueled by global expansion. And they're good at telling the story.

A company’s annual report is a go-to reference when sizing up a company’s health and prospects. All those facts and figures arranged in black-and-white tables also make up the perfect cure for insomnia. Why do corporate documents have to be so boring? They don’t, as the info-data genius Nick Felton revealed in 2005, when he began issuing his own highly personalized form of annual reports chock full of biographical details presented with design gusto. (You may recall that Felton is also responsible for inspiring Facebook’s new Timeline format.) It took a few years, but companies are finally catching on to the idea of leavening snooze-inducing data with exciting colorful graphics and easy-to-read figures.

The latest to jump on the Felton bandwagon: Airbnb, which comprises a global network of local renters providing alternates to pricey hotel rooms. The big news here--rendered in eye-catching red--is that the three-year-old company is celebrating its 5 millionth nightly booking (4 million of which were made in the last year alone). That meteoric growth has a lot to do with its global expansion: 75% of its business now involves an international guest, host, or both--a fine argument for opening six new offices in major international cities by March 2012...

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Why Flawed Infographics Are Superior to Perfect Ones | PBS

Why Flawed Infographics Are Superior to Perfect Ones | PBS | visual data | Scoop.it

This infographic from Floor Gem blasts the Transportation Security Administration's prodigious terribleness (prodigious in the sense that the TSA is a terribleness prodigy, on the level of Bobby Fischer and chess).

 

There's nothing that inherently lends this data to the infographic form. It's flawed. There's nothing that that the graphicality adds to the data. But, the infographic is just so good-looking, its imperfections don't matter. It affects you. You remember it. And that's really what counts when it comes to communicating data.

 What's striking and common in these and other visualizations is that their almost-fatal flaw -- persuasion by cherry-picking information -- is so plain to see that it, ironically, leads viewers to think more critically about the data-selection process, a phenomenon as valuable as the data itself.

The flawed infographic goes from factually misleading to leading you straight to the right question. So put on your critical thinking hats and have a look at both infographics...

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