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learning, conceptualizing + communicating data with infographics, visualizations, etc...
Curated by Lauren Moss
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Under the Radar: Keeping Ads from Ruining a Great Infographic...

Under the Radar: Keeping Ads from Ruining a Great Infographic... | visual data | Scoop.it

There’s no mystery here: companies want to sell things. Increasingly, they’re turning to infographics to do it. But overt advertising undermines everything infographics do best. Instead of informing and delighting the viewer with valuable data portrayed with graphical verve, ads cheapen and annoy. More often than not, they land the project deep in the Internet’s vast wasteland of unshared content.


Infographics aren’t just ads dressed up in new shoes, they’re something else: a refreshing, informative, fun, and shareable tool for communication that we can actually enjoy consuming. Also, when done right, infographics can still help bolster a company or product’s public image.

Here are some oh so subtly advertorial infographics that show you how to get the balance right...

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Aurélia-Claire Jaeger's curator insight, March 21, 2013 12:52 PM

Il n'y a aucun mystère: les entreprises veulent vendre. De plus en plus, elles se tournent vers l'infographie pour le faire. 
Mais l'intention publicitaire trop clairement affichée couplée avec une réalisation à l'économie nuit souvent à ce que l'infographie peut faire de mieux. Au lieu d'informer et de ravir le "spectateur" avec des données précieuses dépeintes avec brio, de nombreuses publications ennuyeuses ou banales vont simplement rejoindre la vaste friche de contenus non partagés sur internet.

Nous sommes inondés de publicité tous les jours, partout où nous regardons. Les annonces sont si répandues qu'elles ont perdu beaucoup de leur pouvoir. Les Infographies ne sont pas simplement des publicités habillées de nouveaux costumes, elles sont quelque chose d'autre: un outil informatif, rafraîchissant, amusant et partageable. 
Lorsqu'elles sont bien faites, les infographies peuvent encore contribuer à renforcer une image ou un produit. Voici quelques exemples qui vous montrent comment obtenir le bon équilibre.

(Traduction faite maison)

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Infographic: Are We Brainstorming the Wrong Way?

Infographic: Are We Brainstorming the Wrong Way? | visual data | Scoop.it
In open-plan advertising offices, conference rooms, and design firms everywhere, employees are being encouraged to gather together and reach inside their noggins to pull out the most original and creative ideas for good brainstorming sessions.

Turns out, decades of psychology research have shown that traditional brainstorming may not be the best way to innovate. On the contrary, collaborating in such ways yields less quality ideas than working in solitude and later meeting to share. Find out the effectiveness of brainstorming in this infographic created with Mavenlink...

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Six Design Lessons from the Bauhaus: Masters of the Persuasive Graphic

Six Design Lessons from the Bauhaus: Masters of the Persuasive Graphic | visual data | Scoop.it

The Bauhaus school of art and architecture in early 20th century Germany was the birthplace of a revolution in modern design. Founder Walter Gropius’ form-follows-function philosophy transformed advertising, typography, architecture, people’s living spaces, and the public’s aesthetic expectations in fundamental ways.


The Bauhaus mission — to provide affordable, artistic, utilitarian design for every class of person — was a smashing success. Today, their crisp, geometric style is reflected in successful design everywhere: from billboards to infographics. And it still serves its original purpose: to honor functionality with beauty, to please the eye and capture the mind.


So what can today’s graphic designers learn from the Bauhaus? Let’s go to school!

Lauren Moss's insight:

Graphic design concepts from the Bauhaus that inform visual communication practices: form reflects function, the valuable roles of color and typography, why design should be accessible, and the importance of collaboration...

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