Getty is promoting their media with this infographic of how to create transmedia in five steps.
The five step approach, as they summarize in their interactive site, consists of:
- Audience first
- Deliver experience
- Deliver engagement
- Think screen [multiple screens]
- Pull media together
Getty then offers the elements of images, sound, video and editorial (for those interested in creating stories that intersect or are built from real life) at the bottom of the landing page.
Take a look at their infographic and see if it inspires you to think like a transmedia storyteller.