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Lauren Moss
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Typography is a key element of any graphic design. Any computer contains hundreds of pre-installed fonts to choose from and there are dozens of websites with thousands of free fonts, just some minimal knowledge and aesthetic taste.
This infographic intend to explain the basics of typography and disseminate the “best” ones that always work without too much complications. Take short walk through this fascinating world...
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Lauren Moss
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Is there any way to explain why a traditional post on Twitter containing text information obtains approximately 60 Tweets, while the same data displayed with infographics receives close to 600 Tweets?
Research has proven that the human brain processes visuals 60,000 times faster than text. We decode language in a linear (and therefore slower) manner, yet we are able to process multiple images simultaneously. There are physiological reasons why we prefer visuals: the human retina comprises over 150 million cells. The neurons we use for vision make up 30% of our grey matter; neurons for touch comprise only 8% and neurons for hearing, a mere 3%.
Every single infographic has the potential to reach some 15 million people, especially when linked to the world’s most powerful social networking sites, and marketing professionals are fully aware that when it comes to emotionally connecting and engaging clients, visuals are the way to go...
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Lauren Moss
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The quick reference guide to big data and data analytics; from the definition to the history and future applications of big data.
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Lauren Moss
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From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years. If you want to get a message across, whether it is for your business, blog, or book club, using an infographic can be the best way to do it. If you’re incapable of drawing a recognizable human stick figure, let alone an entire data visualization, you may be agonizing over the disturbing fact that infographics are all the rage. It just so happens that there are many people out there who want to deliver a message using an infographic who do not have any artistic skills. It’s lucky for us that tools and resources have popped up all over the place to help even the most hopeless of us (like me) create beautiful infographics. Visit the article link for instructions on how to do it in thirty minutes or less...
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Scooped by
Lauren Moss
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As the old saying goes about pictures being "worth a thousand words," so goes the story about infographics.
Infographics are a compelling way to represent complex information quickly and clearly. In an infographic, visual symbols and numbers are used with colors, fonts, and labels to make the data more useful. With the flood of information and exponential data points, it is imperative to focus people's attention on not just the valuable data, but the implications as well. Storytelling is using a linear narrative to guide people- as the creative and performance marketing communities work together to make sense of data, we must not squander the opportunity that this format provides. We need to create meaningful infographics that minimize information anxiety by conveying the perspective in the most effective manner. Agencies are tasked with providing creative expressions that connect target audiences with meaningful content -- and infographics are by no means any different. Visit the complete article to learn more about the fundamental factors that contribute to successful infographics:..
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Scooped by
Lauren Moss
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Everyone wants a great infographic. Generic as it sounds, it's overwhelmingly true. Commissioners — the companies that hire designers or design firms to create infographics — want great results, whether it’s social media sharing, coverage by large websites and media or even achieving specific goal conversion rates. Designers want to work on and ultimately create a great piece that they are proud to include in their portfolio. And end users… well, they just like to look at great things that are beautiful, informative, original and shareable, ideally all at once. So how do you make a great infographic?
Much has been discussed about creating viral infographics and the role that story, data and design play, but viral doesn’t always equal “great” in a more conservative sense: a solid, informative, ethical piece that is beautifully designed and flawlessly executed. Creating an infographic that is successful in the eyes of the client, design firm and audience is often elusive — but not impossible. At Visual.ly, the process starts out each project trying to do just that, and from the most successful projects (and the experience of going through not-so-successful ones), they extrapolated what are the key ingredients of producing infographics with the desired results.
Read further to learn more about the 5 key elements, including and how they each contribute to successful visualizations: - the idea
- the data
- willingness to let go & refine/filter data
- honesty and humility
- trust
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Scooped by
Lauren Moss
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Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.
View three examples of visualizations defining what infographics are, and gain a better understanding of the value of an infographic in education with a video that demonstrates how their potential when used effectively in an educational setting.
Visit the article link for the video, 'The Value of Visualization', as well as more details on the science behind infographics and it's potential for educational applications.
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Scooped by
Lauren Moss
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Data is everywhere: from governments publishing billions of bytes of the stuff, to visual artists creating new concepts of the world through to companies building businesses on the back of it. At the same time, journalism has undergone a transformation; it's not that long ago that the only way to get a story published by a major news organisation involved years of training and interning and generally slaving away until you get noticed and published. These are the days of open journalism, reporters who can use the power of the web can produce stronger, better stories. Open journalism involves the person reading and commenting on the story as much as the original reporter, and with the power to shape and influence the news they see in front of them. But how does that connect to data journalism? These are two segments of the same pie chart - and for data journalism to develop beyond just being the latest fad, it has to engage and involve the people reading the news as well as creating it...
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Lauren Moss
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Infographics and data visualization are more popular than ever these days, and on the flip side of this trend is the fact that for each amazing piece that gets published, there is at least one that… well, should never have seen the light of day. Bad data visualizations can be misleading, confusing — or simply wrong. Good ones, on the other hand, can be helpful, informative, or both — and fun, to boot. So, we decided to create a little bit of that joy—and be a little meta—with a simple infographic about whether or not to make an infographic...
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Lauren Moss
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The New York Times is often regarded as one of the top developers of infographics. Over the years, they have been the recipients of tons of prestigious awards. But don’t just take my word for it; at the 2012 Malofiej 20 awards, the New York Times was awarded an impressive eight gold medals and Best of Show. So what’s the secret of the New York Times’ success? In an effort to answer this question, data visualization designer, Andy Kirk, highlights some of the things that the New York Times is doing right, and the top five most important ones are summarized in this post...
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Lauren Moss
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There are lots of books on visualization that describe best practices and design concepts, but what do you do when it comes time for you to actually make something?
If you don't know how to use the software in front of you, the abstract isn't all that useful. And with growing amounts of data, it's becoming more important to be able to make sense of and communicate with it all.
In his new book, Visualize This, Nathan Yau teaches you how to create graphics that tell stories with real data, and you'll have fun in the process. Learn to make statistical graphics in R, design in Illustrator, and create interactive graphics in JavaScript and Flash & Actionscript.
Yau draws from his experience as a graduate student in statistics and his work with major news organizations for an engaging, data-first approach. After all, visualization is about the data it's based on...
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Lauren Moss
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Designers, in many ways, are quintessential first adopters and ideal test customers: They're technically savvy and demanding, with an extreme attention to detail and polish. Please them, and it's pretty certain that you've got a great product on your hands.
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Lauren Moss
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Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on.
Impossible, right?
Now imagine describing not only what an infographic is but also what makes a good one.
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Lauren Moss
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When it comes to visualizing data, it’s important to pick the right graph and the right kind of data range. Make it too detailed, and information gets lost and the reader leaves confused. Too simplified, and your data’s integrity is weakened.
Choosing the right infographic element shouldn’t be an art but common sense. After all, it’s an infographic – readers should get the gist of things at first glance and not have to get crossed-eyed in making sense of things...
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Lauren Moss
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When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach and engagement. Your audience wants to be educated. They want to be inspired.
Of course, depending on the network in which you are promoting your content, the visual itself may be the entire piece of content, thus making it equally as important as the content it contains. This is largely the case when it comes to social networks like Instagram, Pinterest and Vine. While all three allow for the option to link to more information in the comments, caption or description sections, the visual is the content for all intents and purposes since you can’t depend on someone clicking for more information. When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach...
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Lauren Moss
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As we begin a new year, BBC Future has compiled 40 intriguing predictions made by scientists, politicians, journalists, bloggers and other assorted pundits in recent years about the shape of the world from 2013 to 2150.
They range from the serious to the fanciful, from the exciting to the petrifying. And to get a gauge on how likely they are to happen, we asked the special bets department at British betting firm Ladbrokes to give us their odds on each prediction coming true.
[View more at the link]
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Lauren Moss
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The last in a series of infographics about visual data design, we have covered why it's useful to create them, created an embed code generator for you and written an article on promoting infographics. We felt a fitting end to the series would be - you guessed it - an infographic.
This infographic (about infographics of course) goes through 4 stages of creating an infographic: research, design, publishing and promotion offering tips at each stage. If you are thinking about making your own infographics this not only provides some great tips but acts as a good example of an infographic itself...
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Scooped by
Lauren Moss
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Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information. An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.
Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.
Additional topics covered include: - The major parts of an infographic
- How to create an infographic
- Developing ideas & organizing data
- Research & sources
- Typography, graphics & color
- Facts & conclusions
- Designing & Editing
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Scooped by
Lauren Moss
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With the rampant usage of the internet these days, most people get information using it for it is the easiest way to acquire one.
Infographics, visual representations of information, data or knowledge are an important tool in teaching, in business, in giving inspiration and in presenting information. It is one of the most strongest ways to communicate with complex data.
However, the effectiveness of an infographics greatly relies on how it is designed. Hence, to aid designers, here is a list of what not to do to create a successful infographic or visualization...
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Lauren Moss
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The emphasis on infographics in content marketing is at an all-time high, and the idea of displaying information graphically to convey complex data is not new. Edward Tufte, the American statistician and noted pioneer in the field of data visualization, references in his book- The Visual Display of Quantitative Information- a diagram created in 1869 by Charles Joseph Minard which shows Napoleon’s march to Moscow in the War of 1812. Tufte considers this diagram as perhaps the best statistical graphic ever drawn, and it’s still in use as a teaching aide today. With the flood of attention on infographics, it’s important for marketers to quickly adapt their content strategies. One of the most effective guides I’ve seen so far was published by Brafton. This guide does a great job of explaining the need for good design, ways to approach content and design, and most importantly to marketers, ways to measure effectiveness.
It takes strategic planning and great design to stand out among the other 592,999,999 infographics out there and these resources can help you...
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Lauren Moss
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Infographics can be great link building tools. Many folks assume that developing great infographics is too hard. In reality, it is pretty straight forward if you keep things simple, sweet, and to the point. You are going to need a good looking visual too. Covering a trending topic helps as well. For the complete infographic that shows you how to develop quality visuals, make sure to visit the article link...
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Lauren Moss
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Creating a great visualization is not as hard as it seems. Provided you have some interesting data and an effective tool with which to visualize it, a little bit of thoughtful design will lead to a decent result. That said, there are some mistakes that are very easy to make, but can ruin even a thoughtfully-made piece. Here are four data visualization mistakes you should avoid...
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Lauren Moss
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The infographic is, as this book explains, a mode of communication universally loved by newspaper and magazine art directors, data analysts and the ancient Egyptians. Data visualisation is on the-up it claims, brought on by statistical data becoming more readily available, more demand for the processing of data, and the increased use of visual interactive user interfaces to access digital archives, all backdropped by a communication trend which is ‘shifting towards generally shorter texts in combination with charts and images,’ according to editor Sandra Rendgen...
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Lauren Moss
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An infographic is a visual representation of information. Consumers see infographics every day when they stop at a stop sign, read the weather report in the newspaper, or look at a chartor graph. Businesses are now beginning to create infographics to put on their blogs to help draw in readers. Infographics work well for a few reasons: -They work well when you are trying to report complicated or boring information. These are typically the two types of articles that are most difficult to read, so showing the information pictorially tends to help keep readers engaged and help them understand the information easier and without frustration.
-They can help show the creativity of your company. This will help make your company more appealing to consumers and help improve the visibility of your brand. After all, the longer people stay on your site the better chance you have that they will return.
-An infographic works the same way as a traditional article in terms of SEO. If someone links back to your infographic, your SEO will improve (and people are much more likely to share an infographic than a big block of text).
Just about every blog has tapped into the infographic mania that has taken over in 2012, but creating an infographic isn’t easy. Many blogs cannot afford to hire a web designer to create an infographic, so they are forced to do the design on their own. This can make for a more confusing piece of text than a traditional article if done incorrectly. Consider how to create a successful infographic...
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Lauren Moss
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Infographics have the ability to relay information in an artistic manner. creating a universal language to tell a story even with just one look at these visual representations. The use of graphics gives an added beauty to the entire material. It is even made more significant with the use of valuable data that delivered to the public. Aside from the facts and figures, what makes them even more impressive are the colorful graphics and smart manner of giving knowledge to people. For designers, we have here some tips to help you design effective infographics...
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![Types of Graphs [infographic] | visual data | Scoop.it](http://img.scoop.it/LxtzJxo4I2Jn5oCmnUYbCDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A clear and straightforward infographic on the different types of visual representations of data related to charts and graphs, as well as typical applications and best practices...