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The purpose of Big Data is to supply companies with actionable information on any variety of aspects. But this is proving to be far more difficult than it looks with over half of Big Data projects left uncompleted.
Two of the most often reported reasons for project failures are a lack of expertise in data analysis. Reports show that data processing, management and analysis are all difficult in any phase of the project, with IT teams citing each of those reasons more than 40% of the time. However, failures in Big Data projects may not solely lie on faulty project management. In a recent survey, a staggering 80% of Big Data’s biggest challenges are from a lack of appropriate talent. The field’s relative infancy is making it hard to find the necessary staff to see projects through, resulting in underutilized data and missed project goals. IT teams are quickly recognizing a chasm between executives and frontline staffers whose job it is to apply findings from Big Data. In the end,it may not be the anticipated cure-all for 21st century business management. It is only as good as good as the system that runs it.
Via Peter Azzopardi, Berend de Jonge
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Big Data is on every CIO’s mind this quarter, and for good reason. Companies will have spent $4.3 billion on Big Data technologies by the end of 2012.
But here’s where it gets interesting. Those initial investments will in turn trigger a domino effect of upgrades and new initiatives that are valued at $34 billion for 2013- over a 5 year period, spend is estimated at $232 billion. What we’re seeing right now is only the tip of a gigantic iceberg.
Read the original article for a closer 'look at five new technologies that are shaking things up in Big Data- the newest class of tools that you can’t afford to overlook...'
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Lauren Moss
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We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively, and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles around those who struggle to find their voice in the medium. Beyond the necessity to embrace information design, infographics also present an incredible opportunity to strengthen your existing branding efforts by developing a unique graphic style to be implemented throughout the company. Consistently creating arresting infographics that can easily be identified with your brand provides an incredible advantage in ensuring that the content your company produces, whether for marketing, customer education, or sales collateral, is both familiar and well received. How do you get started in building a visual language? Read the complete article for five key considerations to ensure your approach is holistic and successful..
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Lauren Moss
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Big data in marketing world is also on the rise. Consider these stats: 4.8 trillion online ad impressions in 2011 and the predicted online ad spending of $83.2 billion for 2012. With the growth of unstructured data reach the 80 percent mark – also with the fact that there are 2.5 exabytes of data created on daily basis – those figures will only mean that big data is, indeed, big opportunities for businesses that are able to make the most of them.
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Lauren Moss
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1. Instead of a sea of text talking about how your company helps clients, create a visual representation of such facts. In other words −show don’t tell− the reader why your company is the best choice for their needs.
2. Use an infographic to label and explain the benefits of a particular type of machinery or product. The graphic could not only explain the product, but also include key information on how each piece efficiently works to save the client time, money and resources. Research shows that customers choose and even stay loyal to companies who make their lives easier.
3. Create a typographic and chart-based infographic to display the results of company research, case studies or successful sales statistics. Check out the article and infographics for more information...
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Lauren Moss
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Tasked with creating a corporate page for Bloomberg, frog had to figure out the central theme of all its myriad businesses: Data, which they then used as a clever bit of branding.
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Lauren Moss
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Not only will it communicate your client’s message more effectively, but also it help your message stand out among a crowded field of pitches. Why are infographics so effective? And why should you consider doing a press release in infographic style? Here are five reasons...
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Lauren Moss
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The amount of digital data in our world has been exponentially groaning in just a few short years. This infographic done in collaboration with Get Satisfaction, looks at how big data has the potential to become the next frontier for innovation, competition and profit.
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Lauren Moss
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Visual communication skills are alien to some in the research industry, but they needn’t be. Data visualisation can become part of the research process through smart hiring, skills training and expert partnerships.
Data visualisation should not be regarded as an end in itself; the real point to data visualisation - the value that it brings to research buyers and suppliers - is as an aid to storytelling. It’s about seeing the patterns in the data that flush out a story and then help you to start telling that story. Only by doing that can you move data off the spreadsheet and out into the real world of consumer behaviour and preferences. The best analogy and the one used frequently, is with journalism. It’s no surprise either that many great examples of data visualisation come from the publishing and media sectors. Journalists face the same challenge that we do of sifting large amounts of often conflicting data to arrive at a truth or an insight...
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Big data: So if a “picture is worth a thousand words,” then why not make data discovery visual for business users so they can easily analyze and assimilate information?
A lot of ink has been spilled relating to big data; countless articles, blog posts and discussions are about how data is growing by leaps and bounds and how companies need the ability to store and manage peta bytes and zeta bytes of data. Unless a decision maker can access and analyze this data effectively, it isn’t worth much. If you are serious about managing big data, it’s time to truly visualize it to become a better decision-maker. Sixty-five percent of business decision makers face a shrinking “decision window.” So if a “picture is worth a thousand words,” then why not make data discovery visual for business users so they can easily analyze and assimilate information? Visualization provides rapid access to data in a format that’s easy for business users to digest and use. According to research, managers that make use of visual discovery tools are 10 percent more likely than their peers to access the information they need in the time necessary to impact decision making. This also impacts IT, as it frees up critical resources to support users more effectively...
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Lauren Moss
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Infographics. They suddenly seem to be everywhere but are they actually able to increase outcomes are are they yet another fad? As a social media management firm, infographics are gaining a lot of attention from business owners seeking for new and exciting ways to reach consumers and clients but from the questions and comments we receive, it is apparent that there is also a great deal of confusion surrounding their proper use. Today we are going to shed some light on the art and science of infographic design. Are they worth the additional cost? When will they most benefit a company? Do they increase sales and which companies should avoid them at all cost? Keep reading to learn the answer to these and many other fascinating facts about infographics...
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Lauren Moss
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Through its new "Visual Analytics" offering, SAS seeks to deliver high-power data crunching through less-expensive hardware. That information then cab be shared through an iPad app. Big data analytics on your iPad? Yes, thanks to what SAS calls "Visual Analytics." Leave it to the business intelligence gurus at SAS - an acknowledged global leader with a swelling customer base and sales now well over $2 billion annually - to make number crunching not only a graphic but simpler and faster with software that can run on less expensive hardware. "Visually explore data at the speed of sight," SAS says in its announcement. And to share the knowledge, enterprise users can keep employees in the loop with their iPads thanks to a specially designed app. What's the need for SAS' latest offering? As companies deal with more and more data in a variety of forms from an increasing number of sources (thus "big data") such as social media, mobile shopping and ecommerce, figuring out what to do with the information is becoming more daunting...
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Lauren Moss
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Tasked with creating a corporate page for Bloomberg, frog had to figure out the central theme of all its myriad businesses: Data, which they then used as a clever bit of branding. The idea is that Bloomberg, in all of its businesses, provides data and information. So why not use that data as the actual branding itself..?
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Lauren Moss
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Are resume infographics a passing trend or the future? How did they evolve? And how can we take advantage of them right now? When it comes to infographic resumes, the critics haven’t entirely weighed in yet. Commenters on posts predicting infographics as the resumes of the future point out the difficulty of reading some infographics. Not to mention the fact that certain industries, like accounting and business, may not appreciate the creativity preferring the straight up, cut-to-the-chase resume. So, what are the latest thoughts on the infographic resume, and how can you adapt them to your needs?
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Lauren Moss
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Research from the University of Texas at Austin argues that companies are not leveraging the data to draw insights that could help improve their businesses.
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Harness the Power of Data Visualization to Transform Your BusinessInformationWeekThis white paper explains how "business visualization" (dynamic interactive reporting using multi-dimensional graphics) can dramatically improve everyday processes and...
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