visual data

Accurat is a design agency and consultancy based in Milan, Italy, transforming data into meaningful stories, and developing multimedia narratives and interactive applications.

 

Our studio doesn’t have a formal information visualization education background. The four associates have majors in completely different fields: Architecture, Sociology, Design and Economics.

This is a strange skill composition for a design studio, but indeed it’s what brings novelty in Accurat’s body of work.

When working on information visualization, this multifaceted background clearly emerges, leading to the design of unorthodox visual metaphors, where our focus is on the data analysis, theories and storytelling side.

 

In practice, this translates into a very straightforward process in the design of the visualizations: instead of starting with a selection of the most proper metaphor among widely used models of graphs, charts and tables, the visual starts with the story we want to tell, without any constriction from a chosen format. This way, it’s way easier to break rules, merge ideas together and come up with naive but powerful and new visual schemes...

 

Read the complete article for a detailed and comprehensive look at this unique approach to vizualization, storytelling and the process it takes to achieve successful and creative results, as explained with project examples and case studies.