Governments, non-profit and other organisations are under constant pressure to improve transparency and, as a result, are making vast amounts of data available to the public.
The range of data sets available is enormous, with 16 nations currently spear heading open data initiatives, and countless private organisations publishing data online – the US alone has published more than 400,000 data sets. This free data presents an opportunity for anyone with a creative mind to produce something of real interest and, in return, acquire quality inbound links to their website.
Furthermore, both the US and UK governments actively encourage their data to be used to create web based apps. These apps can be submitted to http://data.gov.uk or http://www.data.gov and many are rewarded with an authoritative link.
This article will look at how you can use public data to produce something of value and how to attract links by marketing your creation effectively...