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visual data
learning, conceptualizing + communicating data with infographics, visualizations, etc...
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How to Make the Most of Big Data [Infographic]

How to Make the Most of Big Data [Infographic] | visual data | Scoop.it

Big Data has become an essential part of the world of business, providing billions of data points from targeted audiences globally.

Data points are comprised of the market intelligence that have been gathered into consumer behavior, purchasing patterns and brand affinity across numerous verticals from auto, tech, gaming, health and beauty, entertainment, and travel, among others.

The customer intelligence derived from actionable data helps identify markets and customers, measure brand loyalty and pinpoint new trends; ultimately, helping companies understand what people think.


Big data doesn’t come from one source, but from a multitude of sources – surveys, focus groups, mobile feedback, purchase history and customer service to name a few...


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Real-Time Insights Finder | Think Insights with Google

Real-Time Insights Finder | Think Insights with Google | visual data | Scoop.it

A Google developed tool that hubs up all the great complimentary Google tools to understand the key target consumer, where and how they spend time. 

Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity are a window into the attitudes, perceptions and needs of your consumers. We've brought together our fast, free insights tools to help you make sense of this data and start gaining valuable insight in real-time. It’s the difference between guessing and knowing...

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