In my earlier write-up on “Infographics: The Good, the Bad & the Fluffy,” I went over 5 things that weed out a good infographic from the bad & the fluffy for a content audit.
-Compelling data that tell a story.
-An infographic that’s relevant to the brand.
-Simple, clean design.
-Succinct and engaging copy.
After developing this list, I was naturally interested in finding out what the folks I rub elbows with on a daily basis think about these visual displays of information. Following is a roundup of infographics chosen and critiqued by a few of my SF colleagues along with my comments based on the criteria above.