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visual data
learning, conceptualizing + communicating data with infographics, visualizations, etc...
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An Alphabet Designed By 45 Top Creatives Champions Art Education

An Alphabet Designed By 45 Top Creatives Champions Art Education | visual data | Scoop.it

As part of their rebranding project, non-profit Free Arts NYC asked 45 top creatives to design a letter or symbol to create a font to be used in its new branding. 
Featuring the work of well-known designers, illustrators, artists and typographers, the line-up for the project includes impressive names like Michael Beirut, Diane Von Furstenberg, George Lois and brands such as Warby Parker. 
The resulting font is a wonderfully eclectic mix of artistic styles that reflects the experiences of their creators and serves to show how art has impacted their lives for the good. 

Watch the video about the “A to Z Project” at the link or head over to its website to find out more. 

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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | visual data | Scoop.it

This informational video by Story Worldwide has been featured on Brand Stories for a while now. 

One of the tools used when creating branded storytelling is their storytelling matrix — a framework that allows organizations to fully understand and orchestrate their brand narrative.

Its three axes (Activity, Complexity, and Personality) are used to plot in the executions necessary to maximize meaningful interaction with a given group.

The two and a half minute video explains the model and uses a series of Story-produced designs to explain each axis...

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12 ways brands and individuals can use infographics

12 ways brands and individuals can use infographics | visual data | Scoop.it
From an annual report to a wedding proposal, here are the uses of the popular way to present information online—with examples of each one.

Infographics are everywhere. It seems as if they stormed out of the very recent Internet-connected past.

But if you think about it, the illustrated flow charts cavemen must have drawn on stone walls to demonstrate how to track and kill a wooly mammoth were infographics. They just weren’t called that back then.

What the latest technology and design allow, however, are many wonderful new uses for these handy, attractive conveyors of data...

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Infographic Of The Day: Bloomberg & Frog Turn Raw Data Into Branding

Infographic Of The Day: Bloomberg & Frog Turn Raw Data Into Branding | visual data | Scoop.it

Tasked with creating a corporate page for Bloomberg, frog had to figure out the central theme of all its myriad businesses: Data, which they then used as a clever bit of branding.

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Getting More From Infographics

Getting More From Infographics | visual data | Scoop.it
Infographics are on the rise, and well-made, well-placed creations can broaden a brand's reach further than any advertisement.

 

As a visual communication device, infographics lend themselves to the representation of statistical data or explanation of complex relationships. But that’s not where their value ends. In fact, infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.

Infographics come in a variety of formats, too. Layout, orientation and styling are limited only by the creativity of the designer. We’re even starting to see the rise of “infomotion” — infographics with moving elements and interactivity that further engage the audience.

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Philippe Trebaul's curator insight, March 2, 2013 7:03 AM
Tirer le meilleur des Infographies.

Infographies sont à la hausse, et bien fait, les créations bien placés peuvent élargir la portée d'une marque au-delà de toute publicité.

 

En tant que dispositif de communication visuelle, infographie se prêtent à la représentation des données statistiques ou des explications des relations complexes. Mais ce n'est pas là leur valeur se termine. En fait, infographie peuvent communiquer n'importe quoi, tant que c'est engageante, pertinente et plus convaincante que l'image que comme texte pur.

Infographies viennent dans une variété de formats, aussi. Mise en page, l'orientation et le style ne sont limitées que par la créativité du concepteur.Nous commençons même à voir la montée du «infomotion" - infographie avec des éléments mobiles et l'interactivité que la poursuite interpellent le public".


Getting More From Infographics via @MYDstudio http://sco.lt/...


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Infographic: Fonts + Colors that Drive the World's Top Brands

Infographic:  Fonts + Colors that Drive the World's Top Brands | visual data | Scoop.it

'We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.'

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Jon C's curator insight, July 10, 2013 8:26 PM

study of brands and colours

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Branding with Infographics: How to Build a Visual Language for Your Company

Branding with Infographics: How to Build a Visual Language for Your Company | visual data | Scoop.it
We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively, and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles around those who struggle to find their voice in the medium. Beyond the necessity to embrace information design, infographics also present an incredible opportunity to strengthen your existing branding efforts by developing a unique graphic style to be implemented throughout the company. Consistently creating arresting infographics that can easily be identified with your brand provides an incredible advantage in ensuring that the content your company produces, whether for marketing, customer education, or sales collateral, is both familiar and well received.

How do you get started in building a visual language? Read the complete article for five key considerations to ensure your approach is holistic and successful..

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Bloomberg And Frog Turn Raw Data Into Branding

Bloomberg And Frog Turn Raw Data Into Branding | visual data | Scoop.it

Tasked with creating a corporate page for Bloomberg, frog had to figure out the central theme of all its myriad businesses: Data, which they then used as a clever bit of branding.

The idea is that Bloomberg, in all of its businesses, provides data and information. So why not use that data as the actual branding itself..?

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Infographics – The Latest Designing Avenue

Infographics – The Latest Designing Avenue | visual data | Scoop.it
The reason for this is the great throughput of online businesses with just the right amount of “eye-candy”. Certainly though, this eye-candy must be used properly. A simple methodology has changed online business forever, “Infographics”.

Infographics can be visualized as some of the charts and graphs that most of us would have seen, and used too while using different Microsoft products like Word & PowerPoint. But, of course, as the time changes the trends change too. So, just as Web 1.0 has transformed into Web 2.0; the infographics today are much more sophisticated than the ones from yesteryear i.e. those simple pie charts and bar graphs...

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