Kathy Swayze is a great nonprofit storyteller — it’s the core of her consulting business at Impact Communications. I recently interviewed Kathy to get some of her favorite tips on how nonprofits can tell better stories.
"In Korea, it’s known as the “6-2-5 (yug ee oh) War,” a reference to June 25, 1950, when the North Korean People’s Army invaded the South. Among North Koreans, it’s “the Fatherland Liberation War.” In America, however, the Korean War is often called “The Forgotten War” — a jarringly dismissive, imperfectly accurate phrase to describe a conflict that killed millions of combatants and civilians on both sides, including close to 40,000 Americans."
The landscape for cultural marketing is rapidly changing. Internet and the digital revolution have shifted the expectations of our audience. They want to be included, be part of the experience, be a partner in the conversation. We, theatres, museums, festivals, galleries and other cultural institutions need to to respond to these changes.
David Doubilet says it's much more difficult to make a perfect photo underwater than on land. "When you put your head in the water," he said, "everything changes." His work will soon be featured at Look3.
Los Angeles-based photographer and photo assistant Shawn Corrigan has spent the past 10 years traveling the world assisting and shooting. Over time, he has developed an “everything but the kitchen s...
I was traveling, and once again I woke up to a strange hotel room in a strange city: Delft, The Netherlands in this instance. I went to take a shower to prepare myself for my 8:30 AM pickup. As I looked over the bathtub and shower, wondering where to put the soap, I realized that the design was talking to me. "Put the soap here," the metal dish on the side practically screamed at me. "Grab here," said the handle at the far side of the tub. I looked up at the showerhead fastened to the wall, then down along the tub to a strange hook-shaped device just above the tub. "What is that for?" I wondered, as my eyes searched for something relevant. I looked back at the shower head, and realized it was fastened to the wall with the same hook-like device, with a flexible tubing leading back to the faucet. I lifted the showerhead off its upper location and put it down below. Yes, it fit perfectly. "No," I said to no one in particular, "I like my shower above my head." I took one glance at the towel rack at the side, lined with towels, all appealing to me: "take me," each appeared to say. And as I prepared to take my shower, I looked back at the soap dish, which was still iplring "put the soap here," and firmly announced "no, I like my soap at the back end of the tub," and I put my newly unwrapped bar there, on the ledge so conveniently provided.
A. We talk a lot about stories. They’re a really important part of how we teach and reinforce the culture, and how we reward behavior. Maybe it’s because I came out of the entertainment industry. If you had talked to me about a project when I was at Republic Pictures, I would have said it’s about story. With movies, if you don’t have a great script, forget it.
One of the things I noticed at City National is that we have a lot of great stories to tell. If you look up City National, one of the stories you will see is the story of Frank Sinatra’s son who was kidnapped. The first C.E.O., Al Hart, was a real friend of Frank Sinatra’s and famously opened the vault on a Saturday and got the ransom money. That happened in the early ’60s, but people are still telling that story. It’s a source of pride.