Recently it feels as if there has been a lot of noise about the importance of storytelling in the charity sector. This is old news. But it is good news.
Anthropologists contend that 70 per cent of everything we learn is through stories. Perfecting the art, and it is an art, of seeking out real stories and telling them in a way that inspires both you and your donors is the essence of being a fundraiser.
There are some principles that will help your storytelling on sofii. However, in order to find your stories you first have to leave your desk. Margaux wrote recently about getting out more for inspiration. I agree. The art of storytelling is as much about seeking out inspirational stories as it is telling them.
Via Gregg Morris