Visual Content Strategy
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Visual Content Strategy
Articles and resources about different ways you can use visual and interactive media to better promote your business and services.
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How to Use Facebook Milestones to Make Your Fanpage More Entertaining and Visually Engaging

How to Use Facebook Milestones to Make Your Fanpage More Entertaining and Visually Engaging | Visual Content Strategy | Scoop.it

Facebook Milestones are a cool feature for pages to add significance to an event in your companies history. But what if you want to your milestones to stick out more than everyone else’s? Check out this cool design trick to make your milestones even more “milestoney.”

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How Retail Businesses Can Use Gamification to Engage with Customers

How Retail Businesses Can Use Gamification to Engage with Customers | Visual Content Strategy | Scoop.it
Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
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50 Brilliant Outdoor Advertising Ideas

50 Brilliant Outdoor Advertising Ideas | Visual Content Strategy | Scoop.it

Outdoor advertising is one of the types of advertising that has been prevalent from quite some time but with the outrage of fast online advertising growth, outdoor advertising did see a decline for a period. To overcome this decline, advertising companies and ad makers came up with brilliant creativity in outdoor advertising.

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Facebook Timeline: 9 Best Practices for Brands

Facebook Timeline: 9 Best Practices for Brands | Visual Content Strategy | Scoop.it

Facebook Timeline officially rolled out to Brand Pages on March 30,but we’re guessing that many marketers still don’t know how to milk the new design for all that it’s worth. Here's how to get more bang for your buck.

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Want High Engagement on Facebook? Offer Coupons [STUDY]

Want High Engagement on Facebook? Offer Coupons [STUDY] | Visual Content Strategy | Scoop.it
A new report from Wildfire Interactive shows Facebook campaigns that employ coupons get the best response rates.
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11 Excellent Examples of Nonprofit Avatars

11 Excellent Examples of Nonprofit Avatars | Visual Content Strategy | Scoop.it

The importance of using a visually appealing, perfectly-square avatar consistently on all social networking sites to build a powerful, recognizable online brand has yet to make its way into the communications and fundraising plans of many nonprofits.

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When Social Gaming Meets Social Good

When Social Gaming Meets Social Good | Visual Content Strategy | Scoop.it

App developer Social Reality integrates philanthropy and gaming into brands' social media strategies. They're getting Facebook users to learn about causes while they’re gaming

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6 Tips for Using Pinterest for Business

6 Tips for Using Pinterest for Business | Visual Content Strategy | Scoop.it

Are you wondering how Pinterest could help your business? One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together. Brands are benefiting with Pinterest in generating traffic and sales. So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.

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A Marketer’s Guide to Pinterest [Video Infographic]

A Marketer’s Guide to Pinterest [Video Infographic] | Visual Content Strategy | Scoop.it

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | Visual Content Strategy | Scoop.it

With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic.

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Social online games face slowing growth

Social online games face slowing growth | Visual Content Strategy | Scoop.it

Online social games will continue to be revenue generators but growth in players is slowing. Factors contributing to the decline include "mild boringness with the games (and) a little drop-off of novelty," says Mike Vorhaus, head of the company's Magid Advisors unit. He says respondents also had "some resentment to playing a game where you do better if you pay money."

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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | Visual Content Strategy | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


Via Martin Gysler
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31 Fluffy Buzzwords Marketers Overuse and Abuse

31 Fluffy Buzzwords Marketers Overuse and Abuse | Visual Content Strategy | Scoop.it

Let's be honest—marketers have quite the repetitive vocabulary, and we tend to get in the habit of using the same words obsessively around like-minded people. As a marketer, at the end of the day, being clear, direct, and thoughtful with our words is going to work best when communicating to others—in writing and in speech.

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8 Universal Web Design Principles You Should Know

8 Universal Web Design Principles You Should Know | Visual Content Strategy | Scoop.it

The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won't do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works.

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The Viral Marketing Cheat Sheet

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign.

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How to Get a Boatload of People to Pin Your Products to Pinterest

How to Get a Boatload of People to Pin Your Products to Pinterest | Visual Content Strategy | Scoop.it

If your business is a product based one, you’re a great fit for Pinterest. If you have a service business, you can still leverage Pinterest, but it will probably be through other means such as producing viral image rich content. Here are 9 tips on how to help you do just that:

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Everything You Need to Know About Email Spam [INFOGRAPHS] by Rackspace

Everything You Need to Know About Email Spam [INFOGRAPHS] by Rackspace | Visual Content Strategy | Scoop.it

These and other facts about spam are answered by this cool infographics prepared by the folks at Rackspace, who like everyone of us are annoyed by these persistently and rampantly attacking spam on our email. Learn and enjoy about folks!

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Top 5 Reasons You Need To Use Pinterest With Your Blog

Top 5 Reasons You Need To Use Pinterest With Your Blog | Visual Content Strategy | Scoop.it
We all know everyone’s been talking about Pinterest – that it’s the fastest growing site on the Internet, that it sends more referral traffic to websites than Twitter now, and, of course, how it’s been storming the social media world. Are there good reasons why you as business bloggers should be paying attention?
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5 Website Design Mistakes That Are Killing Your Social Media

5 Website Design Mistakes That Are Killing Your Social Media | Visual Content Strategy | Scoop.it
We spend all this time and capital on social media. But what happens after sometimes can ruin it all. You might have an amazing social media presence, and then the customer sees your website, and all that momentum is lost
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33 Website Layouts Designed for Video Game Launches | SpyreStudios

33 Website Layouts Designed for Video Game Launches | SpyreStudios | Visual Content Strategy | Scoop.it

This collection of video game websites includes new releases along with titles published back in early 2000. Notice how each game brings it’s own feelings and emotions into the site layout. This is the perfect showcase if you are building a small website for a game publication – even a product launching for mobile tablets or smartphones.

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Lightworks - A FREE Video Editing Tool You Can Use TODAY

Lightworks - A FREE Video Editing Tool You Can Use TODAY | Visual Content Strategy | Scoop.it
Edit as fast as you can think...
Spend more time looking at the picture, and less time navigating menus and buttons with an intuitive interface and a user-friendly toolset.
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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Visual Content Strategy | Scoop.it

What’s Game Good For?  Before we can talk about applying game mechanics to anything, we need to understand what a game actually is.


Via Martin Gysler, The Digital Rocking Chair, Luandro
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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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Survey: More than half of Americans play video games

Survey: More than half of Americans play video games | Visual Content Strategy | Scoop.it

The popularity of online social games may be dampening, but overall interest in video games is on the rise. "Gaming behaviors continue an upward trend with engagement levels up year-to-year," says Andrew Hare, senior analyst, research and strategy for Frank N. Magid Associates.

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12 Critical Elements Every Homepage Must Have [Infographic]

12 Critical Elements Every Homepage Must Have [Infographic] | Visual Content Strategy | Scoop.it

If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. A homepage needs to wear many hats and serve many audiences who come from many different places.


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4 Tools to Enhance Brand Engagement on Facebook

4 Tools to Enhance Brand Engagement on Facebook | Visual Content Strategy | Scoop.it

It can be difficult to monitor the impact your brand is making on Facebook. Here are four services that offer specific functionality to boost the impact of your Facebook marketing every day.

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