Visual Content Strategy
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Visual Content Strategy
Articles and resources about different ways you can use visual and interactive media to better promote your business and services.
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20 Game-Changing Mobile Stats To Keep In Mind For The New Year

Mobile devices has increased the responsiveness and speed of responsiveness and decision making - especially in communication and sales. How will you use mobile interaction in your business 2014?

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Why Social Media Growth Is Showing No Signs of Slowing Down

Why Social Media Growth Is Showing No Signs of Slowing Down | Visual Content Strategy | Scoop.it
There are certain silly statements that are often made by bloggers and marketing "gurus" from time to time. Sometimes, they post about them to get a rise out of people, often as a way of generating engagement and page views.
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4 Creative Instagram Brand Campaigns - Business 2 Community

4 Creative Instagram Brand Campaigns - Business 2 Community | Visual Content Strategy | Scoop.it
Shanika Journey's insight:

Instagram is slowly becoming a visual hangout spot. These are some good ideas to join in on the fun.

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New Facebook Mobile Ads Deliver Engagement To Your Mobile Apps

New Facebook Mobile Ads Deliver Engagement To Your Mobile Apps | Visual Content Strategy | Scoop.it
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A recent Facebook study shows that 66% of app users only open apps between one and 10 times. Last month, Facebook rolled out a new feature to increase engagement and conversions, for mobile apps, to their broadening line-up of Ad-units. Previously, these mobile ads could only drive users to install the app, but not many actually used it. These new features now offer 7 different call-to-actions, including “Play Game”, “Use App”, and “Book Now”.

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25 Best tools to create beautiful collages online

25 Best tools to create beautiful collages online | Visual Content Strategy | Scoop.it
Collages are assortment of different photographs that are put together to create a new photograph with a different meaning altogether. This art form has been
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Expect more video ads on your YouTube screen and Facebook feed next year

Expect more video ads on your YouTube screen and Facebook feed next year | Visual Content Strategy | Scoop.it
Feeling bombarded with video ads whenever you go online? Get used to it, because the online video advertising revolution has only just begun.
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The 20 Most Viral Ads of 2013

The 20 Most Viral Ads of 2013 | Visual Content Strategy | Scoop.it

You've seen most of these; we've written about almost all of them. And it's an eclectic mix: long-form stories down to 30-second spots; pranks to music videos; kittens to camels; poop to, well, even more poop.Some context: Last year's list had seven spots that earned 1.2 million shares or more. This year's list has 14 such spots. But the top ad here earned 4.24 millions shares across Facebook, Twitter and the blogosphere, versus more than 10 million shares for last year's chart-topping Kony video.

Shanika Journey's insight:

Several of my favorites - like the Playstation commercial -are on here!

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News On Facebook: How Social Media Is Changing News Consumption

News On Facebook: How Social Media Is Changing News Consumption | Visual Content Strategy | Scoop.it

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.

 

Find more insights from the study's findings at this infographic.


Via Lauren Moss
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Cllr Jane MA Martin's curator insight, October 31, 2013 4:49 AM

We all need to embrace this if we don't want to be left behind

ExploreCurate's curator insight, November 2, 2013 5:34 AM

I love these pompous graphics images. When you have to scroll, you know their are important. Consumer behavior has always been key. At least for the marketers.

 

Newspapers saw early social media as a threat. Now they need to be friends with monsters like Facebook. Content is king. Distribution is everything. If you are a newspaper. Probably consumer behavior (and consumtion particulary) should be on top of every newspaper agenda.

 

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Curated for you and free to share http://bit.ly/1f9UXDG .

MJUNCKE's curator insight, November 3, 2013 8:47 AM

Facebook doesn't replace our known News-Resources, but it's more and more becoming an additonal News-Ressource for us.

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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Visual Content Strategy | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
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Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

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Science Of Persuasion [Whiteboard Animation]

Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Shanika Journey's insight:

Love how the videoscribe illustrates the the speech discusses with more clarity. Will look (and listen) to this video once more to apply in other forms of visual marketing.

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The Powerful Impact of Social Sharing & Content Marketing [Infographic]

The Powerful Impact of Social Sharing & Content Marketing [Infographic] | Visual Content Strategy | Scoop.it

The following inforThe folohe following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey, makes a few points crystal clear:

Your customers and prospects don’t just consume content; they’re constantly sharing it with their colleagues. This is true across a wide range of content formats, not just the stuff that’s usually considered “ideal” for sharing.B2B buyers regularly turn to social networks to research potential purchases. It’s vital to put your content on the networks they consider most valuable as research tools — and that puts LinkedIn and Slideshare at the top of your list.Nearly three out of four B2B buyers use social media in some capacity during their research and vendor selection process.
Read more at http://www.business2community.com/infographics/powerful-impact-social-sharing-content-marketing-infographic-0647188#fyXeOFxh1VwTW6y4.99
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6 Landing Page Explainer Videos That Are Better Than Yours

6 Landing Page Explainer Videos That Are Better Than Yours | Visual Content Strategy | Scoop.it
A collection of some of the best landing page explainer videos out there. Find out what makes each one successful and how you can do the same.
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[How to] Create and Optimize YouTube Ads for Higher Conversions

[How to] Create and Optimize YouTube Ads for Higher Conversions | Visual Content Strategy | Scoop.it
We break down the different types of video ads and provide some tips and tricks for YouTube advertising noobs.
Shanika Journey's insight:

This gives a small overview on video paid advertising with Youtube, so yu can get an idea how it works. Goes a little off base subject with it, but a good article to get your feet wet in the idea.

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5 Ways to Freshen Up Your Social Profiles

5 Ways to Freshen Up Your Social Profiles | Visual Content Strategy | Scoop.it
Social profiles: Update your social profiles to take advantage of the latest platform designs for Google+, LinkedIn, Twitter and Pinterest.
Shanika Journey's insight:

I'm sooooo overdue...

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Who wins the marketing war between email versus social media? [INFOGRAPHIC] - Tnooz

Who wins the marketing war between email versus social media? [INFOGRAPHIC] - Tnooz | Visual Content Strategy | Scoop.it
For all continued commentary around social media being a major channel for travel brands to reach customers, do the old school disciplines still hold sway?
Shanika Journey's insight:

Love the presentation and it brings up a few col pointers. Both are still very effetive tools to getting you message out there. No business can exist without either of them.

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Social Media Facts From 2013 t Keep In Mind For 2014

Social Media Facts From 2013 t Keep In Mind For 2014 | Visual Content Strategy | Scoop.it
2013 Social Media Facts #infographic #socialmedia
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Wow... women are domminating Pinterest! Girl Power

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Ten Great Tools Storyboarding For Your Visual Marketing Needs

Ten Great Tools Storyboarding For Your Visual Marketing Needs | Visual Content Strategy | Scoop.it

Storyboarding is an essential part of the design process because it is at this initial stage when you can try your ideas more freely, encounter key questions about User Experience (UX) and User Interface (UI) and explore different alternatives until you find the best solution to present the content. If you miss this stage, you are jumping too prematurely to a final solution without exploring different possibilities that could work best at the end.

Shanika Journey's insight:

great resource fr creating a direction with your online courses, video marketing, illustrations and etc.

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4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign

4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign | Visual Content Strategy | Scoop.it
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First Social Media, Then the Mobile Web, What's Next For The Internet? [Inforgraph]

First Social Media, Then the Mobile Web, What's Next For The Internet? [Inforgraph] | Visual Content Strategy | Scoop.it
What the Tech?! Social Media, #Mobile & #Tech Trends and Stats - #infographic #SocialMedia #TechTrends #technology
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6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons | Visual Content Strategy | Scoop.it
Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button — like all of your buttons — can be improved on.
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Latest Stats on Video Marketing [Infographic]

Latest Stats on Video Marketing [Infographic] | Visual Content Strategy | Scoop.it
1.8 Million Words is the value of one minute of video. - Dr. James McQuivey, Forrester  When marketers included a marketing or explainer video in an email,
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Inspired Storytelling: Engaging People & Moving Them To Action

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data

Via José Carlos
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100 Great Game Based Learning and Gamification Resources

100 Great Game Based Learning and Gamification Resources | Visual Content Strategy | Scoop.it
Lots people want to get started with game based learning, gamification and serious games in their training. We've been curating game related content for over a year and a half while conducting our o
Shanika Journey's insight:

Great resource page for research into gamification...

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5 SEO Strategies for Getting Found Online - Business 2 Community

5 SEO Strategies for Getting Found Online - Business 2 Community | Visual Content Strategy | Scoop.it

When talking to people about SEO (Search Engine Optimization), their eyes glaze over and you just KNOW they are not understanding any of the words coming out of your mouth. So this infograph should provide a little clarity on how to get found online with the help of SEO without sounding like an alien language you only hear on Star Trek.

Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren’t understanding what I’m talking about. So, when I ran across the infographic, I thought it would help build greater understanding of how to get found online.
Read more at http://www.business2community.com/seo/5-seo-strategies-getting-found-online-0608939#YMuFkBBUeMShAubH.99Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren’t understanding what I’m talking about. So, when I ran across the infographic, I thought it would help build greater understanding of how to get found online.
Read more at http://www.business2community.com/seo/5-seo-strategies-getting-found-online-0608939#YMuFkBBUeMShAubH.99
Shanika Journey's insight:
Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren’t understanding what I’m talking about. So, when I ran across the infographic, I thought it would help build greater understanding of how to get found online.
Read more at http://www.business2community.com/seo/5-seo-strategies-getting-found-online-0608939#YMuFkBBUeMShAubH.99
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