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MEL Magazine

MEL Magazine | Visibility | Scoop.it
How to be a guy
Rory Natkiel's insight:
Interesting content platform from Million Dollar Shave club. Men's lifestyle magazine, hosted on Medium, no mention that I can see of the brand whatsoever. 
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Why content strategy should come first

Why content strategy should come first | Visibility | Scoop.it
How is content strategy different to content marketing? Why should content strategy come first? Rory Natkiel, our Visibility Director, explains it all.
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Forget About SEO, Here is What to do Instead

Forget About SEO, Here is What to do Instead | Visibility | Scoop.it
What has been the most popular marketing topic in the past 15 year? If you answered SEO, then you are probably right. In this article, I will teach you the method I use to get hundreds of visitors ...
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Beyond the Basics with Schema​.Org: The Site with the Best Markup Wins

Beyond the Basics with Schema​.Org: The Site with the Best Markup Wins | Visibility | Scoop.it
Based on the idea that more markup can improve search engine’s ability to comprehend and interpret content (and therefore increase SEO), this article outlines four ideas for going beyond the basics into some lesser-known or newer Schema tactics.
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Cover Story: How to Dress Well

With How to Dress Well, Tom Krell is trying to capture true meaning in a world hellbent on snuffing it out. And now, after spending years blurring his voice while testing the outermost limits of pop and R&B, the singer is channeling his hopes and hurt with a startling new clarity.
Rory Natkiel's insight:

Really love Pitchfork's commitment to elegant content design

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

This Is Your Brain on Viral Content: What Psychology Says You'll Click On | Visibility | Scoop.it

Learn how your brain reacts to viral content -- and how you can replicate those results with your own content.


Via Kamal Bennani
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Marc Laliat's curator insight, June 30, 2014 11:34 AM

les 10 émotions qui provoqueraient la viralité...

2DiFore Marketing Solutions's curator insight, July 1, 2014 7:34 AM

Remember the TV commercial "this is your brain on drugs", now we have "here is your brain on viral content"!

2DiFore Marketing Solutions's curator insight, July 1, 2014 7:47 AM

Remember the TV commercial "this is your brain on drugs", that was pretty visual! Today our brains have so much coming at them through social media, how do you get your brand in front of that one person without driving them crazy!

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Getting into the Swing of Content Capacity - Content Science

Getting into the Swing of Content Capacity - Content Science | Visibility | Scoop.it
Colleen Jones offers inspiration to build your content capacity from a surprising source: tennis.
Rory Natkiel's insight:

Nice analogy - almost makes me forget the football and look forward to Wimbledon! 

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You can't have Visibility without Vision - Visibility

You can't have Visibility without Vision - Visibility | Visibility | Scoop.it
Visibility = Vision x (Prominence + Attraction). In that equation, there's a reason that vision is the multiplier. If vision = 0 then visibility = 0.
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Getting Links from Influencers

Getting Links from Influencers | Visibility | Scoop.it
Stephanie Beadell's SMX London 2014 link building presentation on how to find influencers, structure outreach campaigns, and ultimately get coverage and links.
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The Why and How of Video for Content Marketing - Search Engine Journal

The Why and How of Video for Content Marketing - Search Engine Journal | Visibility | Scoop.it
The Why and How of Video for Content Marketing
Search Engine Journal
Recently I wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy.
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Link Structure: Analyzing the most important methods | Web SEO Analytics

Link Structure: Analyzing the most important methods | Web SEO Analytics | Visibility | Scoop.it
The link structure is one of the most important factors in SEO because it can heavily affect the Search Engine Rankings, the PageRank flow and the number of
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FEATURE: The future of SEO | b2bmarketing.net

FEATURE: The future of SEO | b2bmarketing.net | Visibility | Scoop.it
The SEO landscape has changed considerably but does it still retain its old relevance in a world where content is supposedly king? Victoria Clarke investigates
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See What Content Marketing Success Truly Looks Like

See What Content Marketing Success Truly Looks Like | Visibility | Scoop.it
Take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs – Content Marketing Institute
Rory Natkiel's insight:
Some great content marketing case studies from the Content Marketing Awards
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Content Marketing and the 4 Stages of the Customer Journey

Content Marketing and the 4 Stages of the Customer Journey | Visibility | Scoop.it
Your content marketing strategy should take into account the different user needs at each stage of the customer journey. Are you creating relevant content?
Rory Natkiel's insight:

Brilliant debut article from Eleanna Sbokou on the Blonde blog

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The Challenges of Emotion vs. Data-Driven Marketing

The Challenges of Emotion vs. Data-Driven Marketing | Visibility | Scoop.it
How do you crack the code of balancing data and emotion within a brand strategy today, while also meeting the challenges of tomorrow?
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Google Analytics Begins To Roll Out New Benchmark Reports

Google Analytics Begins To Roll Out New Benchmark Reports | Visibility | Scoop.it
Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry
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Eight Traits of an Incredible User Experience Professional | UserTesting.com

Eight Traits of an Incredible User Experience Professional | UserTesting.com | Visibility | Scoop.it
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Five new realities of the buyer's journey

Five new realities of the buyer's journey | Visibility | Scoop.it
The buyer's journey isn't what it used to be. Thanks to the transformational nature of the digital world, the buyer's journey has been radically changed.
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What's your destination? The Importance of KPIs, Objectives and Data - Visibility

What's your destination? The Importance of KPIs, Objectives and Data - Visibility | Visibility | Scoop.it
Making sure that you have clearly set out your destination is key to any digital marketing activity and yet it is so often overlooked.
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Content Marketing Is A Long-Term Commitment, Not A Campaign

Content Marketing Is A Long-Term Commitment, Not A Campaign | Visibility | Scoop.it
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.” Other [...]
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Do You Have Digital FOMO? Visibility is the antidote - rorynatkiel.com

Do You Have Digital FOMO? Visibility is the antidote - rorynatkiel.com | Visibility | Scoop.it
It's easy to have Digital FOMO. It's the digital marketer's biggest curse. And over the next four months I'm going to explain how to avoid it.
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Why Parallax Design Doesn’t Have to Tank Your SEO - Copyblogger

Why Parallax Design Doesn’t Have to Tank Your SEO - Copyblogger | Visibility | Scoop.it
Would you believe that parallax design can actually help, not hurt, your SEO? It's true. jerod Morris of Copyblogger explains how.
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Inventions and Reinventions That Are Changing Content Marketing

Inventions and Reinventions That Are Changing Content Marketing | Visibility | Scoop.it
Adobe's recent Digital Marketing Summit showcased some of the most recent advances in marketing technology and offered information on how innovation continues to drive the industry forward. Find ou...
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Visibility | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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