'When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers....
Viewers Likely to Interact With Ads In Various Ways
Close to 7 in 10 connected TV viewers also say they are likely to to interact with ads they see that contain something of interest or that they were planning to purchase. The largest proportion of viewers say they are likely to like or follow the brand or product featured in the ad (32%), while many report being likely to press a button on the remote for more information on the screen (26%), press a button on the remote to see a website on screen with more information (24%), use the remote to see a longer version of the commercial with more information and visuals about the item advertised (23%), share information about a product or brand with others (21%), and use the remote to request more information via email (20%)....'