If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.
Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.
Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because it allows for news to break in real time; something we see happening more and more each day.
According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.
What can do you, then, to prepare for this change? Continue reading →
Hotels have to be able to stand on their own, especially if they are relatively small and have little brand recognition. The Internet is a level playing field, but it is also very crowded and noisy., If hoteliers don’t have a multi-channel digital marketing strategy, they will have a great difficulty being noticed, and will consequently be dependent on Online Travel Agents like booking.com.
During the news:rewired conference last week, Ezra Eeman of Journalism Tools gave delegates a list of essential tools journalists should be aware of when creating enganging content for their audiences. Some of these tools can be applied directly to text-based articles to add a multimedia element and, overall, a more colorful story. There are 50,000 news apps every month, not counting new web online tools found around the internet which journalists can use, said Eeman, and it can be quite difficult to sift through them....
Spamming reporters, consumers or investors about your startup is a surefire way to screw up your marketing before you even launch. So without further fanfare, here are the massive, common mistakes most startups make, and how your team can avoid them at all costs
The Civil Aviation Safety Authority has demanded that a real estate agency ground its drones used to take advertising photographs of properties. South Australian agency Toop&Toop was using unmanned aerial vehicles, or 'drones', fitted with cameras to take aerial photos or footage of properties. Other real estate agencies, such as Melbourne's Marshall White, do the same. The Civil Aviation Safety Authority (CASA) notified the company that they were unauthorised to operate the drones on a commercial basis, putting an end to the practice at the company. Despite reports that it is illegal for real estate agents to use drones, the practice is legal as long as the operator has approval. Managing director Anthony Toop says the company was unaware of any legal issues when they first launched the drones. “We ordered the first ones from the States,” says Toop. “Our trials were fantastic – the results were so much better than we could ever have imagined.”
Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....
Some cognition experts have praised the effects of tech on the brain, lauding its ability to organize our lives and free our minds for deeper thinking. Others fear tech has crippled our attention spans and made us uncreative and impatient when it comes to anything analog.
A look at what's involved in a social media strategy and how much time it takes to invest in a quality strategy every week. Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer....
I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. ￼ Why use SlideShare? You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook)....
Judging by the outcry over Tweetchat having to close, due to Twitter’s new API restructuring, and the interest shown in replacement platforms, it’s fair to say that Twitter chats continue to be popular for both Twitter users and brands alike.
The ease in which topics and conversations can be filtered using the hashtag on Twitter enforces the idea that, when done right, Twitter chats and their attached hashtags are a great way to solicit feedback, user experience, crowdsourcing and more.
To make that ease even more effective, here are three cool hashtag trackers that don’t need a second mortgage to use.
We know you didn't read the terms of service. Here are the most interesting parts you missed.The terms of service, also known as the document you're supposed to read before signing up for a site or platform, is a treasure trove of legal guidelines, rules and permissions that few people really care about.
But there are a few things you're agreeing to, hidden within the jargon, that might change the way you use the web. Some permissions, like keeping personal information, protecting copyrights and preventing impersonation, are well-known and relatively innocuous. That said, there's a chance you're violating a term of service without even realizing it.
Here are 10 things you didn't realize you agreed to in the social network terms of service you didn't read, but we did.....
Should you buy an iPad 4 (also known as the fourth-generation iPad, or simply iPad with Retina display) or splash out on the iPad Air? Or would an iPad mini be a better option? Our iPad 4 review includes detailed speed and battery testing, features, build quality and software.
As parent of two teenagers and as a teacher of pre-teens, I took away a lot of information from It’s Complicated. First and foremost is the idea that young people have less and less access to public spaces and time in which to socialize with friends and peers. The days of our moms and dads kicking us outdoors in the morning and saying, “Don’t come back until dinner time” are over.