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What Relevance Means for Content Strategy | Social Media Today

What Relevance Means for Content Strategy | Social Media Today | Viral Classified News | Scoop.it

When we’re building audience archetypes or buying personas, what we’re really doing is trying to get into the heads of our prospective buyers, and figure out how they think, feel, and experience the world....

 

In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

 

The driving principle behind content marketing isn’t really about marketing at all.It’s about producing and distributing information-rich content to your intended buyer to make them better informed about the stuff you sell. The logic goes something like this: If an organization/brand/company delivers valuable information — consistently — to their current and prospective buyer, those buyers will reward said knowledge share with their hard-earned dollars and, perhaps more importantly, their loyalty....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 2013 2:57 PM

More relevant content will deliver stronger connections and results. That's the content marketing challenge.

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Twitter, Chase to Offer $1 Million in Free Advertising to Small Businesses

Twitter, Chase to Offer $1 Million in Free Advertising to Small Businesses | Viral Classified News | Scoop.it
Twitter will give Chase's 4 million small business customers $1 million in free advertising on the platform, the companies announced on Monday.
The two were short on details about the program, which will award the free advertising in $100 increments.

Via TechinBiz
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