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LinkedIn Lets You Apply for Jobs on Your Phone - Mashable

LinkedIn Lets You Apply for Jobs on Your Phone - Mashable | Viral Classified News | Scoop.it
LinkedIn Lets You Apply for Jobs on Your Phone
Mashable
Mashable. Mashable Header_logo.v2 · Sign in. Like Follow @mashable · see more > · Search · Social Media · Tech · Business · Entertainment · US & World · Lifestyle · Watercooler · Video; More.
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“Over 30% of members who view jobs on LinkedIn come from mobile”

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Linkedinfluence - Start Taking Advantage of Linkedin to Drive Traffic, Generate Leads and Boost Your Revenue

Linkedinfluence - Start Taking Advantage of Linkedin to Drive Traffic, Generate Leads and Boost Your Revenue | Viral Classified News | Scoop.it
LinkedInfluence is a 100% digital online course that you can access any time from any device

Immediate access after you sign up.

Free Viral Ads's insight:

 

Linkedinfluence is an online
course on Linkedin
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Sigrid de Kaste's curator insight, July 25, 2013 4:25 PM

Great opportunity to take a closer look at LinkedIn, if you haven't already

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Beef-up Your Lean Content Marketing Efforts with SlideShare

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.


Via Arabella Santiago
Free Viral Ads's insight:


SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content. SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals & organizations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses.


Anyone can view presentations & documents on topics that interest them, download them and reuse or remix for their own work.

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Arabella Santiago's curator insight, May 24, 2013 10:38 AM

On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup.


Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.

Beth Kanter's curator insight, May 24, 2013 12:38 PM

This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform.

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LinkedIn Wants To Ramp Up Ads With An Advertising API Like Twitter’s And Facebook’s; A ‘High Priority’ Says CEO Weiner

LinkedIn Wants To Ramp Up Ads With An Advertising API Like Twitter’s And Facebook’s; A ‘High Priority’ Says CEO Weiner | Viral Classified News | Scoop.it
Philly.com
LinkedIn Wants To Ramp Up Ads With An Advertising API Like Twitter's And ...
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The company has only recently started to introduce advertising on mobile, which now makes up about a third of all of LinkedIn’s traffic.

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Social Media: 10 Big Questions For Skeptical CEOs

Social Media: 10 Big Questions For Skeptical CEOs | Viral Classified News | Scoop.it
Free Viral Ads's insight:

Recent studies show us that eight out of ten CEOs are social media doubters. The majority don’t understand it or see it as a indulgence. Typically, they define it narrowly, as PR, a marketing campaign or a channel.

 

Only a small enlightened minority sees social media’s true potential as the new global playing field for business performance, growth and leadership.

Chief among the doubters is Rupert Soames, CEO of FTSE 100 mobile power-plant company Aggreko, who told me:

 

“My children are on Facebook, my wife's on Facebook, and they all say they will die if I go on Facebook.” When I suggested that he might therefore look to Twitter or LinkedIn, he admitted, “I’m not good at it. It’s slightly passed me by. My first question as the chairman if I find a CEO regularly tweeting is ‘what else could you be doing?’”

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