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Facebook Moves Cautiously on Video Ads

Facebook Moves Cautiously on Video Ads | Viral Classified News | Scoop.it

Facebook Moves Cautiously on Video Ads Wall Street Journal Facebook's coming big play for video ads will unlock a new market for the social network's booming ad business--but it will also present the greatest test of Facebook's commitment to its...

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 CEO Zuckerberg Tries to Find Right Balance for Users and Advertisers
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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | Viral Classified News | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?


This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.


You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Facebook Ad Performance By Industry


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Ana Quillinan's curator insight, July 13, 2013 8:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

DOLORES FRAGUELA's curator insight, July 14, 2013 1:42 PM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 9:51 AM

Here is a great source of metrics for your next social media campaign

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Listly List - Free Advertising Sites

Listly List - Free Advertising Sites - eZineSpace - Create Your Own eZine FREE, Place Free Ads Forum, Bweeble Social List Builder, The Thank You Ad Network!
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Best Free Advertising WebsitesBest Free Classified Ads Sites.Free Ads Foums,Free Ads Communitys,Choose the best advertising website that best fits you.

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Facebook planning to sell TV-style ads in your newsfeed for $2.5m

Facebook planning to sell TV-style ads in your newsfeed for $2.5m | Viral Classified News | Scoop.it
Facebook are planning to introduce TV-style adverts to users’ news feeds, selling spots to companies for up to $2.5 million (£1.64m) a day. 
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 15-second adverts could be directly placed into users' news feeds 'no more than three times a day'
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New Technology Sends Ads Directly Into Your Brain

New Technology Sends Ads Directly Into Your Brain | Viral Classified News | Scoop.it
The next time you press your head against the window of a train or bus, you might hear voices.
Free Viral Ads's insight:


While it looks a little hoax-y, according to the agency, it’s real.


The campaign launched with prototypes in early this year--the tech was used it in public transport vehicles in Munich and North Rhine-Westphalia and there are plans for a rollout across Germany.

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Facebook's Real Advertising Problem Isn't Too Many Ads. It's Too Many Lame Ads

Facebook's Real Advertising Problem Isn't Too Many Ads. It's Too Many Lame Ads | Viral Classified News | Scoop.it
LowerMyBills ad in Facebook news feed One of the enduring annoyances of the World Wide Web is awful ads--in particular those obnoxiously attention-getting come-ons for mortgages, belly-fat removal, and other necessities of life.
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One of the enduring annoyances of the World Wide Web is awful ads–in particular those obnoxiously attention-getting come-ons for mortgages, belly-fat removal, and other necessities of life.

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