Is Twitter The Social Media Marketing Powerhouse That Can Drive Sales? | Viral Classified News | Scoop.it

As an example, Audi ran a campaign on Twitter using the #WantAnR8 hashtag. The Audi R8 is their gorgeous $150k super-car for you non-car buffs. The goal was to increase awareness and desire for the R8. They ended up creating a viral Twitter campaign utilizing twitpics of a random girl getting an R8. The results: The Audi Twitter account grew over 200% #WantAnR8 received over 100 million impressions and currently stands as the best performing promoted trend ever, receiving an amazing 50.4% engagement. (Shorty Industry Awards)...


Via Jeff Domansky