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Modern Consumer Behavior in an Omni-Channel World | HubSpot

Modern Consumer Behavior in an Omni-Channel World | HubSpot | Psychology stuff | Scoop.it

In looking to solve this problem and figure out exactly what it is that is convincing consumers to buy online, BigCommerce commissioned a study into the modern consumer journey. We learned how, when, why and where U.S. consumers buy today –– and more so, what is stopping them from doing so. 

This information is incredibly important for retailers looking to sustain and grow their revenue. In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears.

Check out the infographic below for key insights or read the full State of Omni-Channel Retail Report....


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Jeff Domansky's curator insight, June 8, 10:35 PM

What's the consumer journey looking like today in an omni-channel world? Marketers and retailers take note.

baitfearless's comment, June 8, 11:02 PM
Cool
Rescooped by Shannon Thomas from Public Relations & Social Media Insight
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Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy | Psychology stuff | Scoop.it

According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the retail industry.

Polling more than 1,000 consumers, the “Creepy or Cool: 2016 Consumer Survey” offered insight into the types of retail technology that appeals to consumers and what turns them off.

Sixty-seven percent of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (An even higher percentage of Millennials — 71 percent — said they found it creepy.)...


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Jeff Domansky's curator insight, June 25, 11:27 PM

Research says shoppers still like coupons, especially digital coupons, but facial recognition is "creepy."