What an interesting collectible item. I personally have never seen this before. Here is what the seller says: Swift Ice Cream Cup lid board is a great piece of advertising that is a piece of cardboard that holds 15 lids that could have been cut out and placed on the ice cream cups.The backside of the cup lids shows movie stars and the movie they were staring in. The stars that are shown are: Paulette Goddard. Robert Taylor, Andy Devine, Al Lash Larue, Dan Dailey, Jr, Randolph Scott, Jane Frazel, Spencer Tracy, Bill Elliott, John Lund, Gloria DeHaven, Rita Hayworth, Alan Ladd, Jody, Bing Crosby.
This item is about 9" by 14" and has a little discoloration and the corners are bent with one corner slightly torn but is in wonderful shape otherwise. Perfect for your collection of signs or your vintage country store.
Thanks for browsing in our shop and Happy Collecting.