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Brands and individuals are using the VineApp to make a quick visual impression
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Six-Second 'Selfie': Vine App Adds Front-Facing Camera Support

Six-Second 'Selfie': Vine App Adds Front-Facing Camera Support | Share it with Vine | Scoop.it
Image credit: Vine Vine, the rising star mobile device app that lets users share six-second video clips online, has been given a nice feature addition this week – front-facing camera support.
mincedmedia's insight:

The best thing about front-facing camera support? The narcissist in each of us is finally satisfied.

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Twitter Vine: How 5 Brands Make the Most of 6 Seconds

Twitter Vine: How 5 Brands Make the Most of 6 Seconds | Share it with Vine | Scoop.it
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
mincedmedia's insight:

Once again, big production tools show up where they're not needed.Thanks, Kate Spade.

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10 Ideas to promote your brand on Vine | Antonio Calero

10 Ideas to promote your brand on Vine | Antonio Calero | Share it with Vine | Scoop.it
Vine, the micro-video application, is a great tool to boost your online presence and promote your brand. These 10 ideas will help you out in creating engaging content.
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How 15 Real Businesses Are Getting Creative With Vine for Marketing

How 15 Real Businesses Are Getting Creative With Vine for Marketing | Share it with Vine | Scoop.it
Peruse through some innovative examples of businesses using Vine in their marketing.
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How Will Twitter's New Six-Second Videos Change The Game? (Vine) - Aprimo

How Will Twitter's New Six-Second Videos Change The Game? (Vine) - Aprimo | Share it with Vine | Scoop.it

Summary...

 

What does Vine offer marketers? Is there any chance six seconds of airtime will add value to your social media plan, or help you stand out from the crowd? Definitely. And here’s why:

Everyone has a six-second attention span. There’s little chance your followers or customers will pull the plug partway through your Vines simply because the clips won’t last long enough to try their patience. Likewise, your followers are much more likely to pass it on to their social connections, knowing it won’t take them a ton of time or effort to enjoy either.Anyone has time to make a six-second video. Forget storyboarding. Forget production values. Forget two drafts of a script. Forget choosing a song and opening titles. Vines are designed to show a moment in time, and that’s about how long they take to create, too –which means Vine is a painless addition to your content plan.Choose one thing to say, and you’re more likely to succeed. Marketers often try and pack too much meaning into status updates and tweets, hoping to engage with more people in the process. But six seconds is only time enough for one idea or scene or design element –and that can help prevent overachievers from mucking it up too much.Don’t underestimate the GIF factor. Everywhere you look online, people are posting GIFs, those wacky animated images that overflow from Tumblr blogs and forum postings and Reddit comment streams. A Vine is basically an overgrown GIF. Or an Instagram with more punch. Or maybe even something new the internet has been longing for?

 


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16 Ways Businesses Are Using Twitter Vine

16 Ways Businesses Are Using Twitter Vine | Share it with Vine | Scoop.it

Here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends.

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5 Brands Trying Vine

5 Brands Trying Vine | Share it with Vine | Scoop.it
The short-clip video service for Twitter is less than two months old, but that hasn't stopped brands from experimenting with it.
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Twitter Vine: How 5 Brands Make the Most of 6 Seconds

Twitter Vine: How 5 Brands Make the Most of 6 Seconds | Share it with Vine | Scoop.it

Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.


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The value of Vine to the disinterested

The value of Vine to the disinterested | Share it with Vine | Scoop.it

I confess, there are plenty of things that make Twitter's six second video service, Vine seem to be utterly dismissible. But that just may be its paradoxical strength, after all... Vine is the shallow end of a bigger movement There are three big changes (call them macrotrends if you like) that Vine and other services are driving. Good online experiences contain fewer words and richer content Christopher Baily, Chief Creative Officer for Burberry, says his fashion line is more a content and media company than a design firm. He is describing how content increasingly creates the context for consumer experiences....


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8 Ways To Use Vine For Business – Even B2B!

8 Ways To Use Vine For Business – Even B2B! | Share it with Vine | Scoop.it
Get inspired on some top ways to use Vine for business as part of your social media marketing strategy.
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Why Vine is going to completely change marketing

Why Vine is going to completely change marketing | Share it with Vine | Scoop.it

Will six-second ads become the new standard? Here's why Vine will become marketing's biggest game changer.

 



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Daniel Gate's curator insight, May 14, 2014 6:45 PM

One of the newer aspects in the social media world is Vine, which was purchased by Twitter. It allows 6 second videos. Similar to twitter limited the number of characters you can have in a tweet, Vine limits how long a video can be. The guy in video demonstrates that having this limited time requires markets to get there message across in a very limited amount of time, which is good. He sees it as consumers are more likely to watch the video because it comes with the guarantee of being only 6 seconds, and often consumers don't want to spend time, in there likely busy schedules, watching longer videos. If marketers manage to portray a good message for there brand with Vine, then there could be some very positive effects.

Matthew Wafer's curator insight, July 31, 2014 10:53 PM

Very short article and quick video that explains how 7 second vine type adverts will be released throughout social media and will change the marketing structures within these channels, which if is quite intriguing on the basis that us as consumers are changing the method in which marketing works through channels as it continues to be pushed more and more onto social networking sites.

Sky Pirate's comment, September 25, 2014 3:23 AM
I think that with the advent of new media in marketing, the attention span of consumers has decreased because of the large amount of differentiating communication messages consumers are exposed to on social media platforms. So I do believe that 7 second vines will change the face of marketing, in particular advertising.
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Seven tips to help create awesome Vines | Econsultancy

Seven tips to help create awesome Vines | Econsultancy | Share it with Vine | Scoop.it

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos. It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

 

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform. As with any new technology it’s good to keep experimenting and work out how it can benefit your brand, but there are a few guiding principles that it’s worth considering....


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Vine: 12 Ways to Make Your Videos Stand Out

Vine: 12 Ways to Make Your Videos Stand Out | Share it with Vine | Scoop.it

Jeremy Cabalona:  "You've had some fun with Vine, but now you want to get serious. Here are some tips to turn you into a Vine pro."


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The Digital Rocking Chair's curator insight, May 22, 2013 1:48 AM

Great tips with great example Vines!

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Microsoft turns to Vine iOS app for entertaining Internet Explorer ads

Microsoft turns to Vine iOS app for entertaining Internet Explorer ads | Share it with Vine | Scoop.it
Twitter's video-sharing app, Vine, has been used for a variety of teasers, including a Wolverine movie, a TV series, and the new Daft Punk album. Keen to promote its Internet Explorer browser,...
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Aww, Microsoft. How cute is this? Now where's my bag of scrap felt?

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How to search for Vine videos and kill even more time at work

How to search for Vine videos and kill even more time at work | Share it with Vine | Scoop.it
Making Vines is easy. Searching for them outside of the app? Not so much. Here are some solutions
mincedmedia's insight:

As predicted, 3rd party apps have emerged to fill the gaps where Vine has not yet caught up with users' wish lists of features.

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VINE - How To Use - Tips & Tricks

What is Vine? We give you a lesson on how to use the new app, tips, tricks, suggestions, and more! Watch this if you are new to Vineyoutube.com
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10 Works of Art on Vine

10 Works of Art on Vine | Share it with Vine | Scoop.it

From stop motion animation to creative visual magic, here are some very cool videos of the best Vine art out there.

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Video Content: 6 Easy Ways to Use Vine for Marketing - CMI

Video Content: 6 Easy Ways to Use Vine for Marketing - CMI | Share it with Vine | Scoop.it
Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine.

 

Summary...

 

1. Show off your brand

2. Send a message to your customers

3. Encourage your fans to contribute

4. Leverage existing video content.

5. Become a journalist

6. Explain a concept


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Michelle Smith's curator insight, November 23, 2014 6:26 PM

This article gives great tips on how to market your brand effectively using Vine. Vine only gives you 6 seconds to post what you want to post so it is a bit of a challenge. According to this article you want to make sure you show off your brand, send a message to your customers, encourage your fans to contribute, leverage existing video content, become a journalist, and explain a concept in order to create a successful Vine. In my opinion, encouraging your fans to contribute is the most important part about Vine. The article gives an example of creating a contest through Vine. I think that is a great idea because people like to be creative and they like to win things. Engaging them into doing something fun will increase the likelihood that they shop your brand. 

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Meet Vine's Most Creative Stop-Motion Animator | Mashable

Meet Vine's Most Creative Stop-Motion Animator | Mashable | Share it with Vine | Scoop.it

Khoa's colorful stop motion videos on Vine have boomed in popularity. Here's how he creates those six seconds of imagination....

 

If you stumble across across one of Khoa's reality-defying stop-motion vines, the first thing you'll ask is, "How in the world did he do that?"

 

Twitter launched Vine on Jan. 24. The next day, 23-year-old Khoa Phan created his first Vine, a simple five-shot video of a Keurig machine brewing a cup of coffee. This was the kind of thing most people were filming when Vine first launched — mundane videos of everyday occurrences. As is the case with Instagram, if users don't think creatively, posts quickly run humdrum.

 

Khoa, however, was not satisfied with the status quo of bland vines. It was his second vine that launched him into the spotlight. In it, he brings whimsical construction paper bubbles to life using stop motion, which gives the illusion that the bubbles are floating across the dark wood table. The bubbles pop to reveal a message: "Have a good day!" (a simple recurring message in his vines)....


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Ressources pour les cours d'anglais's curator insight, February 24, 2014 9:31 AM

Quelques exemples de ce que l' on peut faire avec l'appli vine.

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How Vine is Changing the Face of Online Journalism | Social Media Today

How Vine is Changing the Face of Online Journalism | Social Media Today | Share it with Vine | Scoop.it

Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media.

 

In fact, Vine users have already made a start – in February, a Turkish journalist used the app to document the aftermath of a suicide bombing outside the U.S. embassy, barely a week after the app was launched. More recently, Vine user Doug Lorman shared a clip of the explosions at the finish line of the Boston Marathon. Timeliness played a part – the video was shared thirty minutes after the explosion, and was quickly disseminated online with over 100 RTs on Twitter alone....


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6 Winning Vines From Tribeca Film Festival

6 Winning Vines From Tribeca Film Festival | Share it with Vine | Scoop.it

Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners.

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25 Brilliant Bloggers Talk About Vine

25 Brilliant Bloggers Talk About Vine | Share it with Vine | Scoop.it

Vine is the hottest new kid on the block, and although people are still a little tentative about using anything that involved video, this is really helping to introduce a new medium to people in the least intimidating way possible. The thought of creating a 10-minute video is terrifying to a lot of people. A 6-second video? Well, that’s not so bad. Using Vine can be fun, but it can also be a promotional tool for your brand or content. So this week’s Brilliant Bloggers is filled with advice on making the most of this new platform....


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The Making Of A Viral Vine Sensation: Find Out Why Ryan Gosling Won’t Eat His Cereal

The Making Of A Viral Vine Sensation: Find Out Why Ryan Gosling Won’t Eat His Cereal | Share it with Vine | Scoop.it

Teressa Iezzi:  "It took another creative Ryan to come up with a Vine-powered combination of a spoonful of cereal and the Gos’s expressive mug. Here’s the story behind the meme."


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Angel Jackets's curator insight, June 19, 2013 7:55 AM

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