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Why Brands Still Have Power

Why Brands Still Have Power | VIIV | Scoop.it
Dartmouth Professor of Marketing Kusum Ailawadi has a special interest in the strategic interaction and balance of power between manufacturers and retailers.
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Pretty Fucking Feminine | Smack The Pony

Repeat on Dave of a feminine Ascot ladies piece from the Channel 4 comedy sketch show 'Smack The Pony' starring Fiona Allen, Doon Mackichan, Sally Phillips.
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'Women can take things personally, men sometimes don't listen. Together they make the best teams' - P&G's Roisin Donnelly

'Women can take things personally, men sometimes don't listen. Together they make the best teams' - P&G's Roisin Donnelly | VIIV | Scoop.it
Although men continue to dominate the nation's boardrooms, Roisin Donnelly, corporate marketing director of P&G UK and Ireland, has risen up the ranks and become a influential marketing leader. Marketing speaks to Donnelly as part of series of female
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The fastest way to offend millennial women in marketing, Part 2

Not being honest about your product's effectiveness -- Millennial women are bombarded by choices. They love to try many products to find the one they love mo...
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Follow the money: Getting future buyers involved in tech development - ITworld.com

Follow the money: Getting future buyers involved in tech development - ITworld.com | VIIV | Scoop.it
ITworld.com
Follow the money: Getting future buyers involved in tech development
ITworld.com
Women will control two-thirds of the consumer wealth in the U.S.
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3 keys for marketing to busy women, Part 1

Avoid stereotypes of any kind (even positive ones)--- Even if you're trying to portray a positive stereotype, the results can be offensive to women. Capturin...
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BuzzFeed Swaps Actresses for Actors in Sexist Commercials - The Mary Sue

BuzzFeed Swaps Actresses for Actors in Sexist Commercials - The Mary Sue | VIIV | Scoop.it
BuzzFeed Swaps Actresses for Actors in Sexist Commercials The Mary Sue and I can appreciate that as a beginning educational standpoint for folks out there who've never considered the roles that male and female bodies and stereotypes play in...
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How To Grow The Number Of Women-led Tech Startups - Forbes

How To Grow The Number Of Women-led Tech Startups - Forbes | VIIV | Scoop.it
How To Grow The Number Of Women-led Tech Startups
Forbes
Everyone by now has heard the statistic that only 3% of tech startups are led by women (according to the Kaufmann Foundation Report).
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Emily Mortimer on Her HBO Comedy Doll & Em, Strong Female Role Clichés ... - Vulture

Emily Mortimer on Her HBO Comedy Doll & Em, Strong Female Role Clichés ... - Vulture | VIIV | Scoop.it
NPR
Emily Mortimer on Her HBO Comedy Doll & Em, Strong Female Role Clichés ...
Vulture
If Emily Mortimer had gotten her way, the new HBO comedy Doll & Em would be called something else.
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Super Bowl Ad Review with Ann Bastianelli - Targeting Women

Kelley marketing professor, Ann Bastianelli, discusses the ads from the 2012 Super Bowl that targeted women specifically.
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We are the XX - YouTube

Get in on the XX movement. Draw on two XX's, take your best selfie and upload it to Instagram and / or Twitter using the hashtag #Weare to show you are on bo...
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The media's influence on girls and young women - The Intelligencer

The media's influence on girls and young women - The Intelligencer | VIIV | Scoop.it
The media's influence on girls and young women
The Intelligencer
The media's image of beauty affects how millions of girls and young women see their self-worth.
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Wendy Stevens Guerrilla Marketing To Women - Online

http://GuerrillaMarketingToWomen.com Wendy Stevens as a Marketing To Women Expert introduces you to her upcoming Podcast on Google Reverse Marketing. To find...
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The myths of ecommerce - Marketing Week

The myths of ecommerce - Marketing Week | VIIV | Scoop.it
The myths of ecommerce
Marketing Week
... life is not always recognised in the marketing textbook. First, the move from the traditional to a digital world.
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Car ads alienate women - B&T Marketing & Media

Car ads alienate women - B&T Marketing & Media | VIIV | Scoop.it
Car ads alienate women
B&T Marketing & Media
Ninety percent of women either lead or have a say in their family's car purchase but only one in 10 females feel car advertising talk to them, according to Hello I'm Venus research.
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The Fem Tech Project | Sharing Stories of Women in Technology

The Fem Tech Project | Sharing Stories of Women in Technology | VIIV | Scoop.it
Sharing Stories of Women in Technology...

Via Dennis P. Garland
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Men Marketing to Women: Who's the Biggest Demographic in Tech ...

Men Marketing to Women: Who's the Biggest Demographic in Tech ... | VIIV | Scoop.it
It was with great interest that I read an article in The Atlantic: "Sorry, Young Man, You're Not the Most Important Demographic in Tech," which explains that despite companies' male-focused marketing efforts, women are the ...
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Sheryl Sandberg launches 'Ban Bossy' campaign to encourage ...

Sheryl Sandberg launches 'Ban Bossy' campaign to encourage ... | VIIV | Scoop.it
And, in an interview with NPR's “All Things Considered,” she announced her next initiative to foster female leadership, a public service campaign focused on ridding the word “bossy” as a descriptive for young girls.
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