Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place. There are so many statistical benefits to using video marketing that it’s shocking more brands aren’t taking advantage of it! Video is extremely effective at communicating your message to your audience, and it’s important to know why. By understanding why video is so effective, it’s easier to harness its power.
As I embark on a long creative, exciting journey on Need for Speed with DreamWorks, I wanted to share some of my most recent findings from a five day camera test that pushed every camera to its breaking point.